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Publications

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  • All HBS Web  (345)
    • News  (11)
    • Research  (300)
    • Events  (4)
  • Faculty Publications  (126)

Show Results For

  • All HBS Web  (345)
    • News  (11)
    • Research  (300)
    • Events  (4)
  • Faculty Publications  (126)
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  • 10 May 2010
  • Research & Ideas

What Top Scholars Say About Leadership

need a variety of methods, including participant observation and detailed field research, to appreciate these phenomena. No single method would be useful. Some of the tools and methods used in microsociology... View Details
Keywords: by Martha Lagace; Education
  • 17 Jul 2012
  • First Look

First Look: July 17

create institutional pressure to spur performance improvement. By examining how organizational characteristics moderate establishments' responses to a prominent environmental information disclosure program, we provide among the first View Details
Keywords: Sean Silverthorne
  • 08 Nov 2011
  • First Look

First Look: Nov. 8

  PublicationsHow Much Is a Reduction of Your Customers' Wait Worth? An Empirical Study of the Fast-Food Drive-Thru Industry Based on Structural Estimation Methods Authors:Gad Allon, Awi Federgruen, and... View Details
Keywords: Sean Silverthorne
  • 16 Mar 2023
  • Research & Ideas

Why Business Travel Still Matters in a Zoom World

whenever they knew the address of each patent’s inventor and used cutting-edge empirical methods to determine causality. In addition to the 1.4 percent uptick in patents, the authors found that new... View Details
Keywords: by Kara Baskin; Air Transportation
  • 26 Jun 2018
  • First Look

New Research and Ideas, June 26, 2018

analytic methods in a series of experiments across a range of hedonic products. The results suggest that hedonic learning follows a sequence of stages whose order matters and that the holistic stage is facilitated by attending to... View Details
Keywords: Dina Gerdeman
  • 24 Jul 2012
  • First Look

First Look: July 24

Change Authors:Chonnikarn Fern Jira and Michael W. Toffel Abstract Suppliers are increasingly being asked to share information about their vulnerability to climate change and their strategies to reduce greenhouse gas emissions. They vary widely in their responses. We... View Details
Keywords: Sean Silverthorne
  • 09 Dec 2019
  • Research & Ideas

Identify Great Customers from Their First Purchase

bought discounted products, especially those who did so on Black Friday or during other holiday periods, were “lower-value,” often one-time customers. Although these findings might seem obvious, Ascarza says, the research provides View Details
Keywords: by Kristen Senz; Retail; Service
  • 06 Mar 2012
  • First Look

First Look: March 6

performance is controversial and the empirical evidence is mixed. High pay dispersion may act as an extra incentive for employees' effort or it may reduce motivation and team cohesiveness. These effects can also coexist and the prevalence... View Details
Keywords: Sean Silverthorne
  • 21 Feb 2005
  • Op-Ed

Is Business Management a Profession?

reason that the issue of trust arises is that these individuals are expected to exercise judgment—based on specialized knowledge and methods of analysis that they alone are thought to possess—in areas in which their decisions affect the... View Details
Keywords: by Rakesh Khurana, Nitin Nohria & Daniel Penrice
  • 2020
  • Working Paper

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry
Citation
SSRN
Related
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Harvard Business School Working Paper, No. 19-091, February 2019. (Revised May 2020. Accepted at the Journal of Marketing Research.)
  • 03 Nov 2015
  • First Look

November 3, 2015

these models, the demand curve alone can be used to make welfare statements, a fact relied on by much empirical work. There is ample evidence, though, that people misuse care for a different reason: mistakes or "behavioral... View Details
Keywords: Sean Silverthorne
  • 16 Oct 2018
  • First Look

New Research and Ideas, October 16, 2018

scholars (such as “p-hacking” and confounding local effects with global effects) pertinent to the norms of empirical research in the fields of strategy and management. We provide a step-by-step roadmap that illustrates how to use four ML... View Details
Keywords: Dina Gerdeman
  • 21 Aug 2018
  • First Look

New Research and Ideas, August 21, 2018

multiple business contexts, the field of operations and supply chain management have not yet explored the possibilities it offers in improving firms' operational decisions. This study attempts to do that by empirically studying whether... View Details
Keywords: Dina Gerdeman
  • 10 Dec 2013
  • First Look

First Look: December 10

from "real work." But when Google's people analytics team examined the value of managers, applying the same rigorous research methods the company uses in its operations, it proved the skeptics wrong. Mining data from employee... View Details
Keywords: Sean Silverthorne
  • 30 Oct 2018
  • First Look

New Research and Ideas, October 30, 2018

in data. ML methods also address several issues raised by scholars pertinent to the norms of empirical research in the fields of strategy and management (such as “p-hacking” and confounding local effects... View Details
Keywords: Dina Gerdeman
  • 15 Jan 2008
  • First Look

First Look: January 15, 2008

organizational studies research. We empirically assess this assertion by analyzing studies of negotiation published in top peer-reviewed management, psychology, sociology, and industrial relations journals from 1990 to 2005. Our findings... View Details
Keywords: Martha Lagace
  • 29 Oct 2018
  • Research & Ideas

Hunting for a Hot Job in High Tech? Try 'Digitization Economist'

the design choices that might mitigate these biases,” according to the paper. Acquisitions, exclusive deals, and strategy. Economists draw on economic theory and empirical methods to value exclusive deals in... View Details
Keywords: by Roberta Holland; Technology; Education
  • 02 Oct 2018
  • First Look

New Research and Ideas, October 2, 2018

theory building. ML strengths include replicable identification of novel patterns in the data. Additionally, ML methods address several concerns (such as “p-hacking” and confounding local effects for global effects) raised by scholars... View Details
Keywords: Dina Gerdeman
  • 02 Jul 2013
  • First Look

First Look: July 2

show that empirical findings linking governance, incentives, and performance, which are typically observed in isolation, can instead be interpreted within a simple unified matching framework. Publisher's link:... View Details
Keywords: Anna Secino
  • 30 Sep 2014
  • First Look

First Look: September 30

  Publications September 2014 Social Entrepreneurship and Research Methods Building an Infrastructure for Empirical Research on Social Enterprise: Challenges and Opportunities By: Lee, Matthew, Julie... View Details
Keywords: Sean Silverthorne
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