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- Faculty Publications (83)
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- 09 Sep 2008
- First Look
First Look: September 9, 2008
power of the social network. In the B2C option, mixi would become a portal for on-line shopping for both digital content and tangible goods and charge the business sellers a fee. In the C2C option, mixi would facilitate exchanges between...
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Sean Silverthorne
- 17 Dec 2013
- First Look
First Look: December 17
had? Second, how should she utilize the growing importance of digital channels that may increase pressure on traditional revenue sources but also fuel new ecommerce partnerships and other opportunities? Can Vogue, as both the fashion...
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Carmen Nobel
- 03 Mar 2009
- First Look
First Look: March 3, 2009
Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=408095 Big Spaceship: Ready to Go Big? Harvard Business School Case 409-047 Big Spaceship, a digital marketing agency, faced a rather big challenge: How to...
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Martha Lagace
- 06 Mar 2012
- First Look
First Look: March 6
Science of Viral Ads Author:Thales Teixeira Publication:Harvard Business Review 90, no. 3 (March 2012) Abstract It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and...
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Sean Silverthorne
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