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All HBS Web
(838)
- People (4)
- News (183)
- Research (461)
- Multimedia (2)
- Faculty Publications (151)
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- 01 Dec 2016
- News
Alumni Books of 2016
and extraordinarily detailed maps. Leading YOU: The Power of Self-Leadership to Build your Executive Brand and Drive Career Success by Brenda Bence (MBA 1991) (Global Insight Communications, LLC) The most important driver of overall...
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- 10 Aug 2022
- News
Skydeck Live: Stage Not Age
As you all know, they are the hipster brand for young people for eyeglasswear. They have a frictionless system. And it's really taken off. And then they began to realize that there is this other demographic that they could be going after....
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- 27 Mar 2019
- News
Life Is a Startup
is, is essentially a modern reframing of Gam zu l’tovah, let me make this for the best. How do I design a system that can actually gain strength from the bumps in the road? And an example is that he goes and draws on, in terms of the...
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- 01 Sep 2008
- News
Building a Better MBA
For the school that so boldly launched the MBA 100 years ago and went on to become the bluest of blue-chip brands in business education, it seemed only fitting that Harvard Business School should mark its centennial year by examining the...
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- 01 Feb 1997
- News
Doing It Your Way
actually going to a physical locale. "A lot of our MBAs are taking a good shot at the entry barriers set up by establishments that have spent twenty years and a lot of money building brand equity in retail locations," he notes. As...
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- 30 Nov 2017
- News
Happy Meals (Are Here Again)
Within—Almost 90% of McDonald’s in the US are owned and operated by franchisees. Paulo Pena (MBA 2004) runs the rest. Hear from Kristy Cunningham on the all-day breakfast initiative on the Skydeck podcast Five days after the call, Thompson announced his retirement....
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- 01 Jun 2012
- News
Around the World
distribute products, this is how you price them, this is how you brand them, this is how leadership is optimized, this is how you design organizations, and this is how you motivate people. Take any subject,...
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- 01 Jun 2017
- News
Supercharged
who intends to focus on the Chinese market at first, has every intention of eventually coming to the United States. Chinese penetration of foreign markets could take a variety of forms. But Ford’s Jeff Jones (MBA 2007), who oversees the Lincoln View Details
- 08 Mar 2018
- News
HBSAAA Leads the Way in Celebrating African American Alumni Impact
Professor Leonard A. Schlesinger. Approximately 115 people attended the sold-out networking night, where Schlesinger presented a case on Rent the Runway, an online designer dress rental business cofounded by HBS alumnae Jennifer Hyman...
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Margie Kelley
- 01 Feb 2000
- News
Financial Services 24/7
so that it was sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in fact, has become so essential that...
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Susan Young
- 01 Oct 1996
- News
Leading In a New Era
being brought on by the board at Liz Claiborne as vice chairman and COO in 1994. Founded in 1976 by fashion designer Liz Claiborne, her husband, Arthur Ortenberg, and two other partners, the tiny shop had rocketed to success in its first...
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Nancy O. Perry
- 01 Aug 1998
- News
Spring Reunions: Milestones and Memories
University's School of Theology. He earned his M.Div. degree last year and this month begins a new career as assistant rector of All Saints' Episcopal Church in Belmont, Massachusetts. Messenger plans to design a multifaith corporate...
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Eileen K. McCluskey
- 01 Sep 2015
- News
Alumni and Faculty Books for September 2015
fees, brand globalization, the rise of holding companies, client obsessions with shareholder value, the digital and Internet revolutions—and outlines the steps senior agency executives need to take to restore health to their organizations...
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- 06 Dec 2021
- News
Rescue & Recovery
been stationed on the East Coast, rather than its Portland headquarters, and the choice was deliberate. Between her presence and experience, as well as her particular brand of service leadership, McKenna is already shifting the...
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- 01 Jun 2004
- News
Books
century’s end, as mail-order companies such as Sears Roebuck and Montgomery Ward gained ground and manufacturers began to sell their own distinctive brands and develop their own distribution networks. Birth of a Salesman includes a look...
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- 01 Jun 2020
- News
Keeping the Beat
make one medium look like another in an aspirational sense, we usually fail because they’re by design very different. But if we instead say, OK, virtual actually has opportunity, it has the opportunity for me to engage with fans on a...
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- 08 Jun 2018
- News
My First Job: Selling Shoes, Surviving Black Monday, and Shaped by Chicken Lenses
know, so I think sometimes people will be a little bit too much in a hurry to say, oh, here's what I want to do long-term, and so I got to jump in and do that right now. But to have the opportunity to work for a really well-established company that's a big View Details
- 01 Jun 2022
- News
June 2022 Alumni and Faculty Books
CMO tasked with returning a key consumer brand to relevance. Fin Tales is also the rare book about leading business turnarounds not from the top, where most leaders control all the levers of change, but from the middle, where thoughtful...
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- 18 Aug 2021
- News
Alumni on the Black Lives Matter Movement
to support charitable causes related to the music industry, social justice, education, and campaigns against violence and racism. Hackney is Chief Partnerships Officer at Atlantic/Head of the Global Brand Partnerships Council at WMG. She...
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- 22 Feb 2022
- News
March 2022 Alumni and Faculty Books
trusted brand in business. Building a Winning Career: A complete guide to securing and thriving in your ideal senior role By William Cowan (MBA 1972) Stradis Pty LTD Do you know how to seek out and win your next executive role? Are you...
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