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- Faculty Publications (145)
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- All HBS Web (655)
- Faculty Publications (145)
- 13 Jan 2003
- Research & Ideas
The Subconscious Mind of the Consumer (And How To Reach It)
reveal that they don't even look at alternatives to the chosen brand. Another option uses physiological or response latency measures. These often reveal that what consumers actually believe or think, as measured by unconscious physical...
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by Manda Mahoney
- 01 Feb 2011
- First Look
First Look: Feb. 1
accountability are not new. Leaders of organizations, be they nonprofit, business, or government, face a constant stream of demands from various constituents demanding accountable behavior. But what does it...
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- 30 Aug 2016
- First Look
August 30, 2016
compensation is more effective for salespeople with high base performance, whereas conditional compensation is equally effective across all types of salespeople. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51539 forthcoming Management Science...
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Carmen Nobel
- Web
Behavioral Finance & Financial Stability
price increases do not predict lower returns going forward, these increases do predict substantial heightened probability of a crash. Simple attributes related to the price run up can help predict both the crash probability and future returns. Related Themes: View Details
- June 2024
- Article
Inflation with COVID Consumption Baskets
By: Alberto Cavallo
The Covid-19 pandemic led to changes in expenditure patterns that introduced significant bias in the measurement of Consumer Price Index (CPI) inflation. Using publicly-available data on card transactions, I updated the official CPI weights and re-calculated inflation...
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Keywords:
COVID;
Consumer Expenditures;
CPI;
Inflation;
Consumer Behavior;
Inflation and Deflation;
Health Pandemics
Cavallo, Alberto. "Inflation with COVID Consumption Baskets." Special Issue on The Global Economy: Looking Back, Moving Forward, Part II. IMF Economic Review 72, no. 2 (June 2024): 902–917.
- 2021
- Working Paper
CEO Activism, Consumer Polarization, and Firm Performance
By: Young Hou and Christopher W. Poliquin
CEOs are increasingly engaging in activism on controversial social and political issues that do not directly affect their businesses. Simultaneously, the general public is increasingly polarized. We examine how CEO support for gun control after two mass shootings...
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Keywords:
CEO Activism;
Guns;
Polarization;
Non-market Strategy;
Social Issues;
Leadership;
Consumer Behavior;
Performance
Hou, Young, and Christopher W. Poliquin. "CEO Activism, Consumer Polarization, and Firm Performance." Harvard Business School Working Paper, No. 21-106, February 2021.
- December 2023
- Article
When Should the Off-Grid Sun Shine at Night? Optimum Renewable Generation and Energy Storage Investments
By: Christian Kaps, Simone Marinesi and Serguei Netessine
Globally, 1.5 billion people live off the grid, their only access to electricity often limited to operationally-expensive fossil fuel generators. Solar power has risen as a sustainable and less costly option, but its generation is variable during the day and...
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Kaps, Christian, Simone Marinesi, and Serguei Netessine. "When Should the Off-Grid Sun Shine at Night? Optimum Renewable Generation and Energy Storage Investments." Management Science 69, no. 12 (December 2023): 7633–7650.
- 2008
- Working Paper
Consequences of Voluntary and Mandatory Fair Value Accounting: Evidence Surrounding IFRS Adoption in the EU Real Estate Industry
By: Karl A Muller III, Edward J. Riedl and Thorsten Sellhorn
We examine the causes and consequences of European real estate firms' decisions to provide investment property fair values prior to the required disclosure of this information under International Financial Reporting Standards (IFRS). We find evidence that investor...
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Keywords:
Fair Value Accounting;
Financial Reporting;
International Accounting;
Corporate Disclosure;
Standards;
Real Estate Industry;
European Union
Muller, Karl A., III, Edward J. Riedl, and Thorsten Sellhorn. "Consequences of Voluntary and Mandatory Fair Value Accounting: Evidence Surrounding IFRS Adoption in the EU Real Estate Industry." Harvard Business School Working Paper, No. 09-033, September 2008.
- 17 Apr 2007
- First Look
First Look: April 17, 2007
system with periodic review, constant leadtimes, infinite supply, full backlogging, linear holding and penalty costs and no ordering costs. Forecasting ARIMA time series requires tracking forecast errors (interpolations) and using these forecast errors and past View Details
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Martha Lagace
- 22 Nov 2011
- Working Paper Summaries
Carbon Tariffs: Impacts on Technology Choice, Regional Competitiveness, and Global Emissions
- 12 Oct 2021
- Research & Ideas
What Actually Draws Sports Fans to Games? It's Not Star Athletes.
Ferguson and Lakhani decided to test this theory using data from the Australian Football League (AFL), the wildly popular sport also known as “footy.” They detailed their findings in the recent working paper Consuming Contests: Outcome Uncertainty and Spectator View Details
- 22 Jul 2008
- First Look
First Look: July 22, 2008
not occur in non-election years, or in private bank lending. I show capture is costly: elections affect loan repayment, and election year credit booms do not measurably affect agricultural output. Download the paper:...
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Martha Lagace
- 20 Feb 2008
- First Look
First Look: February 20, 2008
and Jeffrey Wurgler Abstract Abstract We propose and test a catering theory of nominal stock prices. The theory predicts that when investors place higher valuations on low-price firms, managers will maintain share prices at lower levels, and vice-versa. Using View Details
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Martha Lagace
- 01 Apr 2008
- First Look
First Look: April 1, 2008
responsibilities as Weber Shandwick employees. Unlike office managers, who are measured based on the bottom line, CRLs are measured on top-line growth. Another objective of the CRL program is to enable Weber...
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Martha Lagace
- Web
FAQs - Alumni
plant-based food offerings; and improved landscaping practices. *Note: SRECs, which represent the environmental benefit, are sold to the Harvard Utility to meet State Renewable Energy Requirements. What measures for waste and emissions...
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- Web
Podcast - Business & Environment
and Bob Kaplan. They discuss how Harvard is pilot testing the use of green concrete in its current construction projects as part of the university’s efforts to reduce its carbon footprint. They’ll also discuss various methods to measure...
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- Web
Strategy - Faculty & Research
technologies by phasing out oil and gas, while developing nations focused on meeting growing energy demands and highlighting affordability in the transition. Amid these uncertainties, Aramco was working towards to achieve its...
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- December 2010
- Case
Oral Rehydration Therapy
By: Nava Ashraf and Claire Qureshi
This case highlights the puzzlingly high rate of diarrhea-related child mortality in developing countries despite the existence of a simple, effective treatment: oral rehydration therapy (ORT). ORT treated extreme dehydration caused by diarrhea, which was a leading...
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Keywords:
Health Care and Treatment;
Innovation Strategy;
Problems and Challenges;
Developing Countries and Economies;
Technological Innovation;
Distribution Channels;
Emerging Markets;
Consumer Behavior;
Performance Consistency;
Performance Evaluation;
Health Industry;
Africa;
Asia
Ashraf, Nava, and Claire Qureshi. "Oral Rehydration Therapy." Harvard Business School Case 911-035, December 2010. (Request a courtesy copy.)
- September 2018
- Article
Religious Shoppers Spend Less Money
By: Didem Kurt, J. Jeffrey Inman and Francesca Gino
Although religion is a central aspect of life for many people across the globe, there is scant research on how religion affects people’s non-religious routines. In the present research, we identify a frequent consumption activity that is influenced by religiosity:...
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Kurt, Didem, J. Jeffrey Inman, and Francesca Gino. "Religious Shoppers Spend Less Money." Journal of Experimental Social Psychology 78 (September 2018): 116–124.
- Web
Negotiation, Organizations & Markets - Faculty & Research
decision to not broadcast that one has been victimized serves as a costly act of modesty—in doing so, one is potentially forgoing social support and compensation from one’s community. We posit that individuals who are less demanding and...
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