Publications

2005
Book

Judgment in Managerial Decision Making

By: Max Bazerman

Keywords: Judgments; Management; Decision Making

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16 Jul 2007
Research & Ideas

Understanding the ‘Want’ vs. ’Should’ Decision

should purchase the used Toyota Camry. How consumers weigh those decisions is crucial information for retailers, and is the subject of recent research by Harvard Business School doctoral candidates Todd Rogers and Katy Milkman, in... View Details

Keywords: by Sarah Jane Gilbert; Retail; Entertainment & Recreation

February 2006
Teaching Note

Alternative Choice Decision Analysis (TN)

By: David F. Hawkins, V.G. Narayanan, Michele Jurgens and Jacob Cohen

Keywords: Decision Making

2006
Chapter

A Compass for Decision Making

By: Lynn S. Paine

Keywords: Decision Making

August 1994
Case

Saturn Corp.'s Module II Decision

In the Spring of 1994, Saturn Corp. was setting sales records by attracting more than 25,000 buyers per month. Saturn officials believed there was a long-term opportunity to sell 400,000 to 500,000 cars per year in the United States and selected international markets.... View Details

Keywords: Cost vs Benefits; Production; Expansion; Manufacturing Industry; Auto Industry; Retail Industry; Tennessee; United States

03 Nov 2016
Cold Call Podcast

You're Fired: Managing Gray-Area Decisions

Keywords: Re: Joseph L. Badaracco

May 2006 (Revised June 2006)
Case

Icebreaker: The China Entry Decision

By: Joseph B. Lassiter III and Dan Heath

Jeremy Moon, CEO of Icebreaker, maker of merino-fiber activewear, thinks about the strengths and weaknesses of staying focused on his rapidly expanding U.S. and European markets vs. broadening his attack to include China. If he enters China, should he continue his... View Details

Keywords: Brands and Branding; Product Positioning; Global Strategy; Expansion; Decision Choices and Conditions; Market Entry and Exit; Marketing Strategy; Apparel and Accessories Industry; China; United States; Europe

Most executives think of decision making as a singular event that occurs at a particular point in time. In reality, though, decision making is a process fraught with power plays, politics, personal nuances, and institutional history. Leaders who recognize this make... View Details

January 2007 (Revised May 2008)
Case

National Logistics Management: Founder Decisions

By: Lynda M. Applegate and Elizabeth Collins

Scott Taylor, CEO & founder of NLM, is a serial entrepreneur faced with an important decision. As his industry consolidates, he knows that his company must grow quickly, yet he believes he has reached the limit of what organic growth can achieve. Should he accept the... View Details

Keywords: Mergers and Acquisitions; Business Startups; Decision Choices and Conditions; Entrepreneurship; Growth and Development Strategy; Supply and Industry; Supply Chain

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April 2020
Case

Ment.io: Knowledge Analytics for Team Decision Making

By: Yael Grushka-Cockayne, Jeffrey T. Polzer, Susie L. Ma and Shlomi Pasternak

Ment.io was a software platform that used proprietary data analytics technology to help organizations make informed and transparent decisions based on team input. Ment was born out of founder Joab Rosenberg’s frustration that, while organizations collected ever... View Details

Keywords: Decision Making; Information Technology; Knowledge; Knowledge Acquisition; Knowledge Management; Operations; Information Management; Product; Product Development; Entrepreneurship; Business Startups; Communications Industry; Information Industry; Information Technology Industry; Web Services Industry; Middle East; Israel

06 May 2015
News

Don’t Let Emotions Screw Up Your Decisions

28 Jul 2008
Research & Ideas

Making the Decision to Franchise (or not)

challenge of serving customers with different preferences and behaviors when that model is stretched across multiple markets." As a starting point in their research, the authors focused on the organizational decision to franchise or not... View Details

Keywords: by Julia Hanna; Retail

October 2011 (Revised July 2012)
Case

Boeing 737 Industrial Footprint: The Wichita Decision

By: Willy Shih and Margaret Pierson

The case examines the circumstances leading up to the Boeing Company's decision to spin-off its Wichita Division. This case is intended to be taught with two other notes: "On the Use of Capital Efficiency Metrics," HBS No. 612-034, "Modularity in Design and... View Details

Keywords: Teaching; Capital; Standards; Design; Production; Air Transportation Industry

Article

How to Tackle Your Toughest Decisions

By: Joseph L. Badaracco

The toughest calls managers have to make come in situations when they have worked hard to gather the facts and have done the best analysis they can, but they still don’t know what to do. Then judgment—a fusion of thinking, feelings, experience, imagination, and... View Details

Keywords: Management; Judgments