Publications

April 2018
Supplement

Flipkart (B): The Ongoing Battle for India's E-Commerce Market

By: Sunil Gupta, Das Narayandas and Rachna Tahilyani

In 2017, both Flipkart and Amazon claimed leadership position in India's recently concluded key annual festive season sale, but it was too early to declare victory. Amazon continues to invest heavily in India. Competition from newer players is increasing. Media reports... View Details

Keywords: Digital Platforms; Internet and the Web; Competition; Retail Industry; India

10 Apr 2018
First Look

First Look at New Research, April 10, 2018

theoretical illustrations and Monte Carlo simulations to validate our claims. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52743 Executive Education in the Digital Vortex: The Disruption of the Supply Landscape By: Moldoveanu, Mihnea, and... View Details

Keywords: Sean Silverthorne

Article

Study: More Frequent Sales Quotas Help Volume but Hurt Profits

By: Doug J. Chung and Das Narayandas

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2018
Working Paper

Executive Development Programs Enter the Digital Matrix: I. Disrupting the Demand Landscape

By: Das Narayandas and Mihnea C. Moldoveanu

Executive development programs have entered a period of disruption catalyzed by the digitalization of content, connectivity, and communication and are driven by renewed demand for high-level executive and managerial skills. Unlike other segments of higher education,... View Details

Keywords: Executive Education; Internet and the Web; Disruption; Management Skills; Leadership Development

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2014
Other Teaching and Training Material

Marketing Reading: Sales Force Design and Management (Teaching Note)

By: Doug J. Chung and Das Narayandas

November 2005
Background Note

Note on Personal Selling and Sales Management

By: Thomas J. Steenburgh and Das Narayandas

Provides the background materials for the Sales Module in the first-year marketing course taught at HBS. View Details

Keywords: Business Education; Management; Sales; Education Industry

March 2001 (Revised August 2001)
Case

Color Kinetics Incorporated (B)

By: Das Narayandas and Mary N. Caravella

Supplements the (A) case. View Details

Keywords: Electronics Industry

November 2000 (Revised April 2001)
Case

CMR Enterprises

By: Das Narayandas and Mary N. Caravella

Sam Marcus recently purchased a small cabinet-making company, and is looking for dramatic growth. The company competes in commercial and residential construction markets; shortly after the acquisition, the company gains a large new residential customer. The case traces... View Details

Keywords: Acquisition; Customer Relationship Management; Entrepreneurship; Leadership; Marketing Strategy; Performance Evaluation; Relationships; Segmentation; Construction Industry

1998
Article

The Nature of Trust and Its Impact on Relationship Management Activities

By: Joseph P. Cannon, Greg Gundlach and Das Narayandas

Keywords: Trust; Relationships; Management

June 2024
Case

Driving Transformation: Jeff Jones at H&R Block

By: Nitin Nohria, Das Narayandas and Kayti Stanley

August 2015
Case

Kjell & Company: Electronics Accessories Retail in the Nordics

By: Krishna Palepu, Das Narayandas and Kerry Herman

Swedish electronics accessories retailer Kjell is considering several issues as it plots its next stage of growth. How should it balance opportunities to expand retail stores into a new market (Oslo, Norway) with additional growth in its home market—Sweden—with... View Details

Keywords: Consumer Electronics Accessories; Online Channel; Omni-channel; Private Equity; Retail; Salesforce Management; Performance Management; Marketing; Sales; Strategy; Scandinavia; Sweden; Norway

July 2022
Supplement

Hometown Foods

By: Julian De Freitas, Jeremy Yang and Das Narayandas

March 2022 (Revised March 2024)
Supplement

Hometown Foods Spreadsheet Supplement for Instructors

By: Julian De Freitas, Jeremy Yang and Das Narayandas

April 2021
Article

The Effects of Quota Frequency: Sales Performance and Product Focus

By: Doug J. Chung, Das Narayandas and Dongkyu Chang

This study investigates the comprehensive and multidimensional effects of quota (goal) frequency on sales force performance. We develop a theory of salespeople’s behavior—aggregate effort and the product type focus—in response to the temporal length of a sales-quota... View Details

Keywords: Sales Force Compensation; Field Experiment; Quotas; Quota Frequency; Commissions; Bonuses; Goals; Salesforce Management; Compensation and Benefits; Goals and Objectives; Behavior; Performance

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September 2011
Supplement

Exeter Group, Inc. (B)

By: Robert G. Eccles, Das Narayandas and Kerry Herman

This case presents a brief description of the decisions the company made regarding whether or not to pursue each of the four projects that are the basis of the (A) case. View Details

Keywords: Customers; Decision Choices and Conditions; Projects

29 Aug 2017
First Look

First Look at New Research and Ideas, August 29

August 14, 2017 Harvard Business Review Study: More Frequent Sales Quotas Help Volume but Hurt Profits By: Chung, Doug J., and Das Narayandas Abstract—No abstract available. Publisher's link:... View Details

Keywords: Sean Silverthorne

2008
Book

Business Market Management: Understanding, Creating, and Delivering Value

By: James C. Anderson, James A. Narus and Das Narayandas

For business-to-business marketing courses. The authors build the book around a framework of understanding, creating, and delivering value. View Details

Keywords: Customer Relationship Management; Customer Value and Value Chain; Cross-Cultural and Cross-Border Issues; Marketing; Marketing Strategy; Business Processes; Value