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  • 13 Jan 2003
  • Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

Harvard Business School professor Gerald Zaltman's latest book, How Customers Think: Essential Insights into the Mind of the Market, delves into the subconscious mind of the consumer—the place where most purchasing decisions are made. The... View Details
Keywords: by Manda Mahoney
  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

emerged from its first sales season with two distinct customer segments: the High Net Worth (HNW) woman and the High Earner, Not Rich Yet (HENRY) woman. As it began to scale its operations, it had to decide which View Details
Keywords: by Sean Silverthorne
  • 20 Jan 2015
  • First Look

First Look: January 20

distinctions between "reorganization" and "liquidation." We examine the drivers of M&A activity, based on factors specific to Chapter 11 as well as more general factors that drive M&A waves for non-distressed... View Details
Keywords: Sean Silverthorne
  • Program

Private Equity and Venture Capital

will foster teamwork and amplify the impact of the Private Equity and Venture Capital program. A participant team might include executives responsible for finance, marketing, business development, customer service, human resources, and... View Details
Keywords: Finance; Finance
  • September 2015
  • Article

Design and Implementation of a Privacy Preserving Electronic Health Record Linkage Tool in Chicago

By: Abel Kho, John Cashy, Kathryn Jackson, Adam Pah, Satyender Goel, Jorn Boehnke, John Eric Humphries, Scott Duke Kominers and et al.
Objective
To design and implement a tool that creates a secure, privacy preserving linkage of electronic health record (EHR) data across multiple sites in a large metropolitan area in the United States (Chicago, IL), for use in clinical... View Details
Keywords: Information; Customers; Safety; Rights; Ethics; Entrepreneurship; Health Care and Treatment; Health Industry; Chicago
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  • 22 Nov 2006
  • Research & Ideas

CEO Succession: The Case at Ford

been at a tobacco company. But in fact, at American Express, where he had a significant run, he was running the largest customer for computers perhaps in the world, the American Express travel business. And it was based on that... View Details
Keywords: by Jim Aisner; Auto; Employment
  • 02 Feb 2010
  • First Look

First Look: Feb. 2

examples of successful and failed leaders, with stories to illustrate their experiences and the author's advice to readers who may face similar crises. Purchase this book: http://www.wiley.com/WileyCDA/PressRelease/pressReleaseId-55338.html Reorganize for Resilience:... View Details
Keywords: Martha Lagace
  • 22 Nov 2016
  • First Look

November 22, 2016

benchmarks and documents that, relative to a normative benchmark, index-based RPE benchmarks perform 14% worse in their time-series return-regression R2; firms choosing specific peers as RPE benchmarks only modestly underperform.... View Details
Keywords: Sean Silverthorne
  • April 1998
  • Case

Compaq, 1998

By: Steven C. Wheelwright and Matt Verlinden
In 1997, Compaq Computer Corp. had become a $25 billion powerhouse. It had accomplished its revenue growth projections, successfully made a number of strategic acquisitions, and increased its gross margins, principally by moving up market into servers, workstations,... View Details
Keywords: Mergers and Acquisitions; Transformation; Customer Relationship Management; Profit; Revenue; Growth and Development Strategy; Brands and Branding; Distribution Channels; Alliances; Customization and Personalization; Computer Industry
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  • Program

Managing Innovation

Understand the potential of disruptive innovation Integrate your customers into the innovation process Take advantage of digital transformation Expand your personal and professional network Extend your network by living and working with... View Details
  • 2013
  • Book

What You're Really Meant To Do: A Road Map for Reaching Your Unique Potential

By: Robert Steven Kaplan
How do you create your own definition of success—and reach your unique potential? Building a fulfilling life and career can be a daunting challenge. It takes courage and hard work. Too often, we charge down a path leading to "success" as defined by those around us—and... View Details
Keywords: Career Planning; Vocational Guidance; Job Satisfaction; Satisfaction; Personal Development and Career; Customization and Personalization
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  • Program

Driving Corporate Performance

targets and measures Implement more effective performance measurement and management control systems Link a customized Balanced Scorecard (BSC) strategy map to a succinct, powerful strategy statement for your organization Balance... View Details
  • 22 Nov 2023
  • Research & Ideas

Humans vs. Machines: Untangling the Tasks AI Can (and Can't) Handle

explains. The second would engage in “business problem-solving tasks using quantitative data, customer and company interviews, and a persuasive writing component.” The experiments represent typical activities for consultants; some... View Details
Keywords: by Rachel Layne; Information Technology; Technology
  • Program

Driving Digital Strategy

omnichannel strategies Engage customers through digital, social, and mobile marketing Expand your personal and professional network Extend your network by living and working with accomplished executives from various backgrounds,... View Details
  • Web

Curriculum - MBA

Designing Technology Ventures Joint Course Launching a successful startup requires a business model that defines the venture’s customer value proposition; plans for technology, operations, and marketing; and a formula for eventually... View Details
  • 24 Oct 2023
  • HBS Case

From P.T. Barnum to Mary Kay: Lessons From 5 Leaders Who Changed the World

What makes a leader great? A dose of luck, for sure. But specific leadership traits mark extraordinary individuals time and time again and help elevate the standouts from the vast middle. That’s the overarching takeaway from an extensive... View Details
Keywords: by Avery Forman
  • 31 Jan 2014
  • Working Paper Summaries

The Diseconomies of Queue Pooling: An Empirical Investigation of Emergency Department Length of Stay

Keywords: by Hummy Song, Anita L. Tucker & Karen L. Murrell; Health
  • Program

Aligning Strategy and Sales

well as implement the infrastructure, processes, and cultural values critical to profitable growth. Details Develop a strategic sales approach optimized for your business Define your target customers and the best methods for reaching them... View Details
  • 08 Apr 2014
  • First Look

First Look: April 8

By: Hałaburda, Hanna, and Felix Oberholzer-Gee Abstract—The value of many products and services rises or falls with the number of customers using them; the fewer fax machines in use, the less important it is to have one. These network... View Details
Keywords: Sean Silverthorne
  • Program

Agribusiness Seminar

constraints Leverage data and technology to improve decision making, operating efficiency, and responsiveness to customers Defend against commodification and drive profitability through product and marketing innovation Design robust,... View Details
Keywords: Agriculture; Agriculture