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Show Results For
- All HBS Web
(4,278)
- People (11)
- News (1,023)
- Research (2,497)
- Events (12)
- Multimedia (34)
- Faculty Publications (962)
- 2009
- Chapter
Creating Superior Customer Value in a Connected World
By: Ranjay Gulati
"In the early twenty-first century, customers are more demanding than ever, and difficult economic times make them all the more so. As customers tighten their wallets and increase their demands, firms face greater pressure to provide superior customer value. Reducing... View Details
- Program
Strategic Marketing for Driving Growth
resonate with customers Make strategic tradeoffs with a thorough understanding of implications for marketing Assess the performance of your marketing function, including talent, programs, and infrastructure... View Details
- 27 Jul 2011
- News
A New Individual Market on the Horizon
- 2022
- Working Paper
Why Do Index Funds Have Market Power? Quantifying Frictions in the Index Fund Market
By: Zach Y. Brown, Mark Egan, Jihye Jeon, Chuqing Jin and Alex A. Wu
Index funds are one of the most common ways investors access financial markets and are perceived to be a transparent and low-cost alternative to active investment management. Despite these purported virtues of index fund investing and the introduction of new products... View Details
Keywords: Mutual Funds; Passive Investing; Asset Management; Financial Markets; Investment Funds; Financial Management; Financial Services Industry; United States
Brown, Zach Y., Mark Egan, Jihye Jeon, Chuqing Jin, and Alex A. Wu. "Why Do Index Funds Have Market Power? Quantifying Frictions in the Index Fund Market." Harvard Business School Working Paper, No. 24-019, October 2023. (NBER Working Paper Series, No. 31778, October 2023.)
- 12 Jan 2013
- News
Striking a balance on money market funds
- October 2018
- Case
Corruption and Business in Emerging Markets
By: Geoffrey Jones, Tarun Khanna and Nataliya Langburd Wright
The case is built around video clips from top business leaders in emerging markets who were interviewed for Harvard Business School’s innovative Creating Emerging Markets oral history project. Corruption is a widespread problem in emerging markets, and this case is... View Details
Jones, Geoffrey, Tarun Khanna, and Nataliya Langburd Wright. "Corruption and Business in Emerging Markets." Harvard Business School Case 319-054, October 2018.
- Research Summary
Rooting Marketing Strategy in Human Universals
Localization strategies can be costly to implement while globalization strategies may fail to develop or create demand by stressing readily shared product features rather than shared needs. Thus the question: Is there, somewhere between the extremes of localization... View Details
- Web
Creating Brand Value - Course Catalog
in value created through brands in the consumer and retail space. It is appropriate for: Marketing professionals charged with creating, nurturing, and managing brand value; Entrepreneurs looking to View Details
- 25 Nov 2014
- News
Creating a ‘Doorbuster’: the $5 Toaster
- 28 Jan 2013
- Research & Ideas
Helping Yelp Create More Accurate Reviews
After creating a sample from Yelp's site, Luca's team compared their restaurant ratings to Yelp's and found that their ratings differed significantly. "A conservative finding is that roughly 25 to 27 percent of restaurants are more than... View Details
- 09 Feb 2012
- Sharpening Your Skills
Sharpening Your Skills: Online Marketing
concerned with not just reviews but all the factors that create trust with their users. Do People Watch Online Video Ads? Creating Online Ads We Want to Watch The mere fact that an online video advertisement... View Details
- 14 Jul 2020
- Blog Post
Creating Inclusive Recruiting Events in a Time of Innovation
event planning and marketing to achieve their recruiting goals and create more diverse, welcoming, and successful organizations. Attract a Diverse Applicant Pool To create a... View Details
Keywords: All Industries
- 11 Oct 2004
- Research & Ideas
Four Ways to Create Lasting Change
work of creating new processes, systems, and behaviors. You've learned, however, that it is important to lay the groundwork much earlier on. What attracted you to the "Alpha Corporation" in order to learn how to change a firm's... View Details
Keywords: by Martha Lagace
- December 2004 (Revised April 2006)
- Case
Mavens & Moguls: Because Marketing Matters...
By: Myra M. Hart, Kristin Lieb and Victoria Winston
Mavens & Moguls is a virtual marketing-consulting firm of approximately 40 professionals. Examines the processes by which Paige Arnof-Fenn (an HBS grad with deep industry experience)draws on her experience and her network to create a high-quality marketing consulting... View Details
Keywords: Networks; Values and Beliefs; Business Growth and Maturation; Organizational Structure; Marketing; Entrepreneurship; Experience and Expertise; Growth and Development Strategy; Consulting Industry
Hart, Myra M., Kristin Lieb, and Victoria Winston. "Mavens & Moguls: Because Marketing Matters..." Harvard Business School Case 805-005, December 2004. (Revised April 2006.)
- June 2006 (Revised September 2006)
- Case
Euronext.liffe and the Over-the-Counter Derivatives Market (A)
Euronext.liffe, a derivatives trading exchange, had just finished rolling out three new services targeted at the over-the-counter (OTC) market in 2004. The services offered automated confirmation and clearing for OTC equity derivatives. Yet, developments in the... View Details
Keywords: Value Creation; Product Positioning; Competition; Financial Markets; Network Effects; Cooperation
Cantillon, Estelle S. "Euronext.liffe and the Over-the-Counter Derivatives Market (A)." Harvard Business School Case 706-515, June 2006. (Revised September 2006.)
- April 2021 (Revised July 2021)
- Case
StockX: The Stock Market of Things (Abridged)
By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley
Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details
Keywords: Markets; Auctions; Bids and Bidding; Demand and Consumers; Consumer Behavior; Analytics and Data Science; Market Design; Digital Platforms; Market Transactions; Marketplace Matching; Supply and Industry; Analysis; Price; Product Marketing; Product Launch; Apparel and Accessories Industry; Fashion Industry; North and Central America; United States; Michigan; Detroit
Farronato, Chiara, John J. Horton, Annelena Lobb, and Julia Kelley. "StockX: The Stock Market of Things (Abridged)." Harvard Business School Case 621-107, April 2021. (Revised July 2021.)
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
board. Just as important as knowing where to cut research is knowing where not to cut. When marketers are creating fewer new ads and introducing fewer new products, it is doubly important to use rigorous... View Details
Keywords: by John Quelch
- 06 Jan 2014
- Research & Ideas
Technology Re-Emergence: Creating New Value for Old Innovations
Behavior unit at Harvard Business School. "Successful companies may be able to reposition a 'dying' technology by redefining its identity and value for the customer." Raffaelli details his research in the paper Technology Re-Emergence: View Details
- Web
Marketing - Faculty & Research
classroom. More Information About the Unit Marketing is critical for organic growth of a business and its central role is in creating, communicating, capturing and sustaining value for an organization. View Details
- 03 Feb 2003
- Research & Ideas
Homeland Security: A Ready-made Market
September 11 and the establishment of a Department for Homeland Security (along with a budget of nearly $38 billion for FY 2003) have created immediate opportunities and challenges for the industry, according to HBS associate professor... View Details