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  • 25 Sep 2007
  • First Look

First Look: September 25, 2007

Obscurity: An Individual-Level Examination of 'Long Tail' Consumption Author:Anita Elberse Abstract The idea that online channels facilitate the distribution of a vast assortment of products is undisputed, but what consequence the increased supply will have on View Details
Keywords: Martha Lagace
  • Web

California - Global

technology, from consumer electronics to data centers. This background note explores the layers of the semiconductor inudstry value chain, including Integrated Device Manufacturers (IDMs), fabless companies, and foundries, while detailing... View Details
  • June 2018
  • Article

Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged

By: Clarence Lee, Elie Ofek and Thomas Steenburgh
We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across... View Details
Keywords: Customer Engagement; Adoption Routes; Word-of-Mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Internet and the Web; Analytics and Data Science
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  • 17 Jan 2014
  • Working Paper Summaries

Price Coherence and Adverse Intermediation

Keywords: by Benjamin G. Edelman & Julian Wright; Consumer Products
  • 21 Jun 2010
  • Research & Ideas

Strategy and Execution for Emerging Markets

therefore focus their research worldwide, not just on the BRICs. “Often the main prize today is the emerging middle class, which aspires to consume world class products at lower price points." -Krishna G. Palepu "We have been studying... View Details
Keywords: by Martha Lagace

    Brian J. Hall

    Brian J. Hall is the Albert H. Gordon Professor of Business Administration at Harvard Business School. He served as the Unit Head for the Negotiation, Organizations and Markets (NOM) Unit for 14 years. Previously, he was an assistant professor of economics in the... View Details

    Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
    • 19 Jun 2012
    • First Look

    First Look: June 19

    negotiated a deal to use it, and if it were adopted by Lauder's key brands. If the new packaging functioned as promised, the consumer would not perceive any change in the high quality, stylish packaging that was essential to the luxury... View Details
    Keywords: Sean Silverthorne
    • 14 Aug 2018
    • First Look

    First Look at New Research and Ideas, August 14, 2018

    and healthy innovation. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54851 in press Management Science Procedural Justice and the Risks of Consumer Voting By: Kim, Tami, Leslie John, Todd Rogers, and Michael I. Norton... View Details
    Keywords: by Sean Silverthorne
    • 16 Apr 2007
    • Research & Ideas

    Delivering the Digital Goods: iTunes vs. Peer-to-Peer

    is working on a model of consumer search with recommendations, motivated by the proliferation of online recommender systems. The model can explain the impact of this technology on markets for experience... View Details
    Keywords: by Sean Silverthorne; Music
    • Web

    Topics - HBS Working Knowledge

    Complexity (3) Conflict Management (4) Conflict and Resolution (13) Conflict of Interests (1) Construction (1) Consumer Behavior (173) Contracts (7) Cooperation (3) Cooperative Ownership (1) Copyright (2) Core Relationships (1) Corporate... View Details
    • Web

    Skydeck - Alumni

    lifelong partners they met on campus Helping Consumers Decarbonize their Purchases In this excerpt from the HBS podcast Climate Rising , Sanchali Pal (MBA 2018) discusses the business plan behind her sustainable spending app Striving for... View Details
    • Web

    2023 Reunion Presentations - Alumni

    Professor Rob Huckman (PhDBE 2001) + More Info – Less Info Amidst calls to increase consumerism in health care, large tech companies and retailers are making bold moves into the industry. These health care “entrants” aim to leverage their general skills in serving... View Details
    • 03 May 2023
    • Research & Ideas

    Why Confronting Racism in AI 'Creates a Better Future for All of Us'

    starts to look more like the past if I make automatic decisions that are all based on inferences of the past. For consumers and the world, we have this opportunity right now to avoid using data from the past. We can create systems, so the... View Details
    Keywords: by Barbara DeLollis
    • Web

    Loan Reduction - Entrepreneurship

    service-based for-profit ventures, both digital and physical. Products may include software, hardware, consumer goods, commercialized technology, etc. The program does not support professional services (e.g. consulting, advisory... View Details
    • 01 Dec 2023
    • News

    Case Study: Staking a Claim

    Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of... View Details
    Keywords: Jen McFarland Flint; Insurance Carriers and Related Activities; Finance
    • 16 Nov 2010
    • First Look

    First Look: November 16, 2010

    embeddedness. Purchase this note:http://cb.hbsp.harvard.edu/cb/product/311055-PDF-ENG Gazelle in 2010 Andrei Hagiu and James WeberHarvard Business School Case 711-446 Gazelle has pioneered a reCommerce intermediation model: it buys used electronics from View Details
    Keywords: Sean Silverthorne
    • 2018
    • Working Paper

    Quantile Forecasts of Product Life Cycles Using Exponential Smoothing.

    By: Xiaojia Guo, Kenneth C. Lichtendahl Jr. and Yael Grushka-Cockayne
    We introduce an exponential smoothing model that a manager can use to forecast the demand of a new product or service. The model has five features that make it suitable for accurately forecasting product life cycles at scale. First, the trend in our model follows the... View Details
    Keywords: New Product Development; Demand Forecasting; Product Adoption; Innovation Diffusion; Product Development; Demand and Consumers; Forecasting and Prediction; Adoption
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    • Fast Answer

    Pharmaceuticals: Drug sales data

    Cortellis. Additionally: SimplyAnalytics - After login, Specify location > select Data tab > select Consumer... View Details
    • 26 May 2023
    • Blog Post

    Bringing Space Tech Back to Earth

    Space exploration has produced so many technologies that are now part of everyday life. Polymers in space suits became the flame-retardant suits used by firefighters. Miniature imaging systems became the cameras used in smartphones. Even the soles of modern athletic... View Details
    • 15 Nov 2011
    • First Look

    First Look: November 15

    duopoly rather than to remain a monopolist. Bias in Search Results?: Diagnosis and Response Author:Benjamin Edelman Publication:The Indian Journal of Law and Technology 7 (2011) Abstract I explore allegations of View Details
    Keywords: Sean Silverthorne