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All HBS Web
(706)
- News (32)
- Research (616)
- Events (1)
- Multimedia (1)
- Faculty Publications (340)
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- Article
Social Recycling Transforms Unwanted Goods into Happiness
By: Grant Edward Donnelly, Cait Lamberton, Rebecca Walker Reczek and Michael I. Norton
Consumers are often surrounded by resources that once offered meaning or happiness but that have lost this subjective value over time—even as they retain their objective utility. We explore the potential for social recycling—disposing of used goods by allowing other...
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Keywords:
Disposition;
Well-being;
Prosocial Behavior;
Pro-environmental Behavior;
Happiness;
Behavior;
Philanthropy and Charitable Giving;
Environmental Sustainability
Donnelly, Grant Edward, Cait Lamberton, Rebecca Walker Reczek, and Michael I. Norton. "Social Recycling Transforms Unwanted Goods into Happiness." Journal of the Association for Consumer Research 2, no. 1 (January 2017): 48–63.
- July 1993 (Revised December 2003)
- Case
Sears Auto Centers (A)
By: Lynn S. Paine and Michael Santoro
The CEO of Sears must decide how to respond to allegations that the company's auto repair division has been misleading consumers and charging them for unnecessary repairs.
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Keywords:
Corporate Governance;
Corporate Accountability;
Ethics;
Organizational Culture;
Compensation and Benefits;
Management Teams;
Employees;
Behavior;
Motivation and Incentives;
Performance Improvement;
Auto Industry
Paine, Lynn S., and Michael Santoro. "Sears Auto Centers (A)." Harvard Business School Case 394-009, July 1993. (Revised December 2003.)
- July 2024
- Article
Chatbots and Mental Health: Insights into the Safety of Generative AI
By: Julian De Freitas, Ahmet Kaan Uğuralp, Zeliha Uğuralp and Stefano Puntoni
Chatbots are now able to engage in sophisticated conversations with consumers. Due to the ‘black box’ nature of the algorithms, it is impossible to predict in advance how these conversations will unfold. Behavioral research provides little insight into potential safety...
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Keywords:
Autonomy;
Chatbots;
New Technology;
Brand Crises;
Mental Health;
Large Language Model;
AI and Machine Learning;
Behavior;
Well-being;
Technological Innovation;
Ethics
De Freitas, Julian, Ahmet Kaan Uğuralp, Zeliha Uğuralp, and Stefano Puntoni. "Chatbots and Mental Health: Insights into the Safety of Generative AI." Journal of Consumer Psychology 34, no. 3 (July 2024): 481–491.
- 23 Nov 2010
- First Look
First Look: November 23
psychology and ethical decision making. Read the paper: http://www.francescagino.com/uploads/4/7/4/7/4747506/caruso_gino_cognition_2011.pdf The Design of Online Advertising Markets Author: Benjamin G. Edelman Publication: In The Handbook...
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Keywords:
Sean Silverthorne
- November 2008 (Revised August 2011)
- Case
UnME Jeans: Branding in Web 2.0
By: Thomas J. Steenburgh and Jill Avery
This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and...
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Keywords:
Digital Marketing;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Consumer Behavior;
Risk and Uncertainty;
Social and Collaborative Networks;
Internet and the Web;
Apparel and Accessories Industry
Steenburgh, Thomas J., and Jill Avery. "UnME Jeans: Branding in Web 2.0." Harvard Business School Case 509-035, November 2008. (Revised August 2011.)
- 2024
- Working Paper
Webmunk: A New Tool for Studying Online Behavior and Digital Platforms
By: Chiara Farronato, Audrey Fradkin and Chris Karr
Understanding the behavior of users online is important for researchers, policymakers, and private companies alike. But observing online behavior and conducting experiments is difficult without direct access to the user base and software of technology companies. We...
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Farronato, Chiara, Audrey Fradkin, and Chris Karr. "Webmunk: A New Tool for Studying Online Behavior and Digital Platforms." NBER Working Paper Series, No. 32694, July 2024.
- 2024
- Working Paper
AI Companions Reduce Loneliness
By: Julian De Freitas, Ahmet K Uguralp, Zeliha O Uguralp and Puntoni Stefano
Chatbots are now able to engage in sophisticated conversations with consumers in the domain of relationships, providing a potential coping solution to widescale societal loneliness. Behavioral research provides little insight into whether these applications are...
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De Freitas, Julian, Ahmet K Uguralp, Zeliha O Uguralp, and Puntoni Stefano. "AI Companions Reduce Loneliness." Harvard Business School Working Paper, No. 24-078, June 2024.
- 09 Jun 2015
- First Look
First Look: June 9, 2015
Publications June 2015 Perspectives on Psychological Science Three Principles to REVISE People's Unethical Behavior By: Ayal, S., F. Gino, R. Barkan, and D. Ariely Abstract— Dishonesty and unethical behavior are widespread in the public...
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Keywords:
Sean Silverthorne
- January 2014 (Revised January 2017)
- Case
Nivea (A)
By: Karim R. Lakhani, Johann Fuller, Volker Bilgram and Greta Friar
The case describes the efforts of Beiersdorf, a worldwide leader in the cosmetics and skin care industries, to generate and commercialize new R&D through open innovation using external crowds and "netnographic" analysis. Beiersdorf, best known for its consumer brand...
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Keywords:
Innovation;
Innovation Management;
Crowdsourcing;
Big Data;
Innovation Strategy;
Innovation and Management;
Knowledge Management;
Knowledge Sharing;
Research and Development;
Social and Collaborative Networks;
Collaborative Innovation and Invention;
Analytics and Data Science;
Consumer Products Industry;
Consumer Products Industry
Lakhani, Karim R., Johann Fuller, Volker Bilgram, and Greta Friar. "Nivea (A)." Harvard Business School Case 614-042, January 2014. (Revised January 2017.)
- March 2011 (Revised August 2014)
- Background Note
Social Media in Health Care
By: Regina E. Herzlinger, Selin Gunal Tyler and Charles C. Huang
This note reviews the social media firms in health care that help providers and consumers to interact and their nascent business models.
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Keywords:
Business Model;
Health Care and Treatment;
Digital Platforms;
Social and Collaborative Networks;
Health Industry
Herzlinger, Regina E., Selin Gunal Tyler, and Charles C. Huang. "Social Media in Health Care." Harvard Business School Background Note 311-093, March 2011. (Revised August 2014.)
- 05 Jul 2006
- First Look
First Look: July 5, 2006
psychological mechanism whereby price format determines how many product attributes are actively processed at the time of valuation. Three studies support the hypothesis that price partitioning acts as an incentive to process multiple...
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Keywords:
Sean Silverthorne
- October 2017
- Article
'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions
By: Silvia Bellezza, Joshua M. Ackerman and Francesca Gino
Consumers are often faced with the opportunity to purchase a new, enhanced product, such as a new phone, even though the product they currently own is still fully functional. We propose that consumers act more recklessly with their current products when in the presence...
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Keywords:
Carelessness;
Product Upgrade;
Ownership;
Justification;
Consumer Behavior;
Attitudes;
Property
Bellezza, Silvia, Joshua M. Ackerman, and Francesca Gino. "'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions." Journal of Marketing Research (JMR) 54, no. 5 (October 2017): 768–784.
- August 2022
- Article
The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices
By: Aaron R. Brough, David A. Norton, Shannon L. Sciarappa and Leslie K. John
Drawing from a content analysis of publicly traded companies’ privacy notices, a survey of managers, a field study, and five online experiments, this research investigates how consumers respond to privacy notices. A privacy notice, by placing legally enforceable limits...
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Keywords:
Choice;
Purchase Intent;
Privacy;
Privacy Notices;
Warnings;
Assurances;
Information Disclosure;
Trust;
Consumer Behavior;
Spending;
Decisions;
Information;
Communication
Brough, Aaron R., David A. Norton, Shannon L. Sciarappa, and Leslie K. John. "The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices." Journal of Marketing Research (JMR) 59, no. 4 (August 2022): 739–754.
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
respondents concerned the misuse of such techniques. As Tom Henkel put it, "I'm sure the same companies that wasted time and money on poorly designed surveys and focus groups will engage in similarly misguided neuroscience and View Details
Keywords:
by James Heskett
- 2024
- Working Paper
How Inflation Expectations De-Anchor: The Role of Selective Memory Cues
By: Nicola Gennaioli, Marta Leva, Raphael Schoenle and Andrei Shleifer
In a model of memory and selective recall, household inflation expectations remain rigid when inflation is anchored but exhibit sharp instability during inflation surges, as similarity prompts retrieval of forgotten high-inflation experiences. Using data from the New...
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Gennaioli, Nicola, Marta Leva, Raphael Schoenle, and Andrei Shleifer. "How Inflation Expectations De-Anchor: The Role of Selective Memory Cues." NBER Working Paper Series, No. 32633, June 2024.
- January 2021
- Case
Value-Based Insurance Design at Onex
By: Joshua Schwartzstein, Amitabh Chandra and Amram Migdal
The operating executives of Health and Benefits for Onex Partners, Megan Jackson Frye and Sam Camens, faced a challenge: Healthcare costs for employees of Onex’s portfolio companies were continuing to rise above the consumer price index, reflecting broader trends...
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Keywords:
Decision Making;
Cost vs Benefits;
Decision Choices and Conditions;
Decisions;
Finance;
Behavioral Finance;
Insurance;
Health;
Health Care and Treatment;
Human Resources;
Compensation and Benefits;
Markets;
Demand and Consumers;
Consumer Behavior;
Social Psychology;
Behavior;
Interests;
Motivation and Incentives;
Perception;
Health Industry;
Insurance Industry;
North America;
United States
Schwartzstein, Joshua, Amitabh Chandra, and Amram Migdal. "Value-Based Insurance Design at Onex." Harvard Business School Case 921-023, January 2021.
- May 2009 (Revised November 2009)
- Case
Ralph Nader: When Purpose and Legacy Collide
By: Nitin Nohria and Umaimah Mendhro
This case tells the story of Ralph Nader's leadership, from his success as a crusader for consumer interests and active public participation in the political process to his controversial campaigns for the U.S. presidency.
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Keywords:
Values and Beliefs;
Government and Politics;
Leadership;
Personal Development and Career;
Reputation;
Public Opinion;
Public Administration Industry
Nohria, Nitin, and Umaimah Mendhro. "Ralph Nader: When Purpose and Legacy Collide." Harvard Business School Case 409-117, May 2009. (Revised November 2009.)
- February 2022
- Article
Sugar-sweetened Beverage Purchases and Intake at Event Arenas with and without a Portion Size Cap
By: Sheri Volger, James Scott Parrott, Brian Elbel, Leslie K. John, Jason P. Block, Pamela Rothpletz-Puglia and Christina A. Roberto
This is the first real-world study to examine the association between a voluntary 16-ounce (oz.) portion-size cap on sugar-sweetened beverages (SSB) at a sporting arena on volume of SSBs and food calories purchased and consumed during basketball games. Cross-sectional...
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Keywords:
Sugar-sweetened Beverages;
Nutrition Policy;
Obesity Prevention;
Portion Sizes;
Nutrition;
Policy;
Health;
Behavior
Volger, Sheri, James Scott Parrott, Brian Elbel, Leslie K. John, Jason P. Block, Pamela Rothpletz-Puglia, and Christina A. Roberto. "Sugar-sweetened Beverage Purchases and Intake at Event Arenas with and without a Portion Size Cap." Art. 101661. Preventative Medicine Reports 25 (February 2022).
- 15 May 2007
- Working Paper Summaries
I’ll Have the Ice Cream Soon and the Vegetables Later: Decreasing Impatience over Time in Online Grocery Orders
- August 2002 (Revised February 2005)
- Case
Gillette Company (B): Leadership for Change
By: Rosabeth M. Kanter and James Weber
Describes the actions and behavior of a new CEO in his first days and weeks as he sets expectations for his top management team and introduces processes and disciplines to begin the turnaround of a global consumer products company.
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Keywords:
Business Strategy;
Policy;
Change Management;
Leading Change;
Motivation and Incentives;
Strategic Planning;
Retail Industry
Kanter, Rosabeth M., and James Weber. "Gillette Company (B): Leadership for Change." Harvard Business School Case 303-033, August 2002. (Revised February 2005.)