Publications

21 Apr 2008
News

Tarun Khanna Examines Entrepreneurial Forces Driving China and India

12 Oct 2011
Research & Ideas

Creating Online Ads We Want to Watch

patterns in the emotional elements that commanded the most attention. In short, evoking surprise proved the most effective way of capturing attention, while evoking joy was best for retaining attention. "The findings showed that... View Details

Keywords: by Carmen Nobel; Consumer Products

Article

Putting the 'Relationship' Back into CRM

By: Susan Fournier and Jill Avery

Many managers think that the way to capture value through relationship marketing is to focus on the 'good' customers and get rid of the 'bad' ones. But there is a lot more to best practice relationship management than maximizing revenues on individual customers and... View Details

Keywords: Marketing; CRM; Customer Relationship Management; Brand Building; Brand Management; Customer Lifetime Value; Customer Focus and Relationships; Customer Satisfaction; Marketing Strategy; Brands and Branding; Consumer Products Industry

February 2017
Teaching Note

Paez

By: Jill Avery

Paez, an Argentine start-up fashion brand, sold traditional alpargatas, a sleepy category that suddenly woke up when TOMS, a U.S. company, appropriated the traditional alpargata design, covered it with fashionable colors and prints, and tied it to a social cause.... View Details

Keywords: Brand Management; Brand Positioning; Competitive Positioning; Competitive Strategy; Retailing; Go To Market Strategy; Marketing; Brands and Branding; Marketing Strategy; Retail Industry; Fashion Industry; Argentina; Latin America; South America; Europe

06 Oct 2010
Working Paper Summaries

Using What We Know: Turning Organizational Knowledge into Team Performance

Keywords: by Bradley R. Staats, Melissa A. Valentine & Amy C. Edmondson; Video Game; Web Services

01 Oct 2007
Working Paper Summaries

Team Familiarity, Role Experience, and Performance:Evidence from Indian Software Services

Keywords: by Robert S. Huckman, Bradley R. Staats & David M. Upton; Video Game; Web Services

2023
Chapter

The Platform Organization

By: Annabelle Gawer, Michael A. Cusumano and David B. Yoffie

The industry platform is a distinct organizational form that has grown into importance over the past 20 years. We focus on the digital platform, which, along with its associated ecosystem, is uniquely positioned to create and capture value in the digital economy. View Details

Keywords: Platform; Organization; Organizations; Internet and the Web; Value Creation; Digital Platforms

Read Now

May 2022 (Revised July 2022)
Case

The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022

By: David B. Yoffie and Daniel Fisher

In 2022, after five years of pursuing a new "AI-first" strategy, Google had captured a sizeable share of the American and global markets for voice assistants. Google Assistant was used by hundreds of millions of users around the world, but Amazon retained the largest... View Details

Keywords: Strategy; Artificial Intelligence; Deep Learning; Voice Assistants; Smart Home; Market Share; Globalized Markets and Industries; Competitive Strategy; Digital Platforms; AI and Machine Learning; Technology Industry; United States

June 2009 (Revised March 2011)
Module Note

The Creative Industries: Managing and Marketing Talent

By: Anita Elberse

This module note examines issues concerning the management and marketing of talent in the creative industries. It describes the characteristics of the market for creative talent, discusses how individual talent creates and captures value, and explores how professional... View Details

Keywords: Talent and Talent Management; Entertainment; Innovation and Management; Marketing; Creativity; Value

May 2007 (Revised July 2011)
Background Note

Retail Shopping in 2007: The Net Versus the Mall

By: Stephen P. Bradley, Nancy Bartlett and James Weber

Provides an overview of the retail sector within the United States as online shopping captures an increased percentage of consumer spending. The role of enabling technologies and applications, including comparison shopping sites and recommendation systems, are covered.... View Details

Keywords: Spending; Marketing Channels; Demand and Consumers; Information Technology; Internet and the Web; Retail Industry; United States

March 2006 (Revised March 2007)
Background Note

Winning Legally: Using the Law to Create Value, Marshal Resources, and Manage Risk

Describes the four components of legal astuteness: the attitudes, proactive approach, judgment, and knowledge necessary to manage the legal aspects of business effectively. Identifies a number of legal tools legally astute managers can use during different phases of... View Details

Keywords: Management; Law; Business Strategy

05 Dec 2013
HBS Seminar

Tsedal Neeley, Harvard Business School

November 2008
Background Note

Welcome to a Wireless World

By: Stephen P. Bradley and Nancy Bartlett

Wireless technologies and mobile devices have played crucial roles in the evolution of the digital ecosystem. This note looks at cell phones, smartphones, mobile technologies, and popular applications noting companies that are positioned to capture the value engendered... View Details

Keywords: Business Ventures; Product; Mobile and Wireless Technology; Technology Industry

October 1994 (Revised November 1995)
Case

N.V. Philips Electronics - Currency Hedging Policies

By: Richard F. Meyer

Describes Philips Electronics' policies and problems relating to foreign exchange risk and hedging. Explains centralization versus decentralization of currency hedging, economic role versus transaction role, the difficulties of capturing the necessary information... View Details

Keywords: Business Divisions; Currency Exchange Rate; International Finance; Globalization; Policy; Information Management; Management; Problems and Challenges; Risk and Uncertainty

March 2011
Exercise

Customer Intelligence Advantage: Module 2 Assignment

By: F. Asis Martinez Jerez

This exercise directs students to analyze a customer-centric firm by first understanding the elements that characterize a customer-centric organization, then by capturing and comparing this firm's approach to customer-centricity. Students interview three levels in the... View Details

Keywords: Business Units; Customer Focus and Relationships; Customer Satisfaction; Employees; Knowledge Sharing; Knowledge Use and Leverage; Leadership; Competitive Advantage