Brand Within A Network - Publications - Faculty & Research

9 AM – 5 PM EST, 12 Feb 2022
Virtual Programming

31st Women In Business Conference: Building a Successful Life

We are thrilled to invite you to the 31st Annual Dynamic Women in Business Conference. The conference provides an exciting opportunity to forge new connections while learning from the experiences of all our speakers and each other. The theme of the conference is... View Details

Program

Growing as a Purposeful Leader

date. If you need to cancel or defer your participation, you must submit your request in writing more than 30 days before the start of the program to receive a full refund. Cancellation or deferral requests received 14 to 30 days prior to... View Details

12 May 2022
News

Turning a Moment into a Movement

States. In this way, the initiative is not unlike other efforts across the nation to build board diversity—except, perhaps, in its unique approach. The Board Challenge asks that organizations pledge to add a Black director View Details

Keywords: Margie Kelley

09 Apr 2001
Research & Ideas

Marketing a Country: Promotion as a Tool for Attracting Foreign Investment.

In examining the way governments choose a structure in which to conduct investment promotion activities we found that most of the organizational issues fell within the realm of the public-private choice of... View Details

Keywords: by Louis T. Wells & Alvin G. Wint

12 Feb 2021
News

How Dunkin’ Donuts Took Over the World

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Courtesy Bob Rosenberg Courtesy Bob Rosenberg Dan Morrell: In 1963, Bob Rosenberg’s (MBA 1963) father asked him to become CEO of Universal Food Systems—which included a... View Details

Keywords: brands; leadership; management; strategy; operations; career; Food and Beverage Stores; Retail Trade

26 Sep 2017
Blog Post

A Summer Internship with the International Rescue Committee

professionals network of the International Rescue Committee, dubbed “GenR”. I joined the community on a whim, but as I learned more about the work that the IRC did, including visiting their field station in... View Details

01 Dec 2023
News

A More Accommodating Approach

Shelly Nooner (GMP 33, 2022) had already proven herself to be visionary and execution-focused during her two decades at Trimble, an industrial technology company that provides hardware, software, and services across agriculture, construction, geospatial, and... View Details

Keywords: Jennifer Gillespie

Program

Preparing to Be a Corporate Director

your personal reputation as a board director, especially in moments of organizational crisis Expand your personal and professional network Extend your network by living and... View Details

December 2018
Case

Choosy

By: Jeffrey J. Bussgang and Julia Kelley

Founded in 2017, Choosy is a data-driven fashion startup that uses algorithms to identify styles trending on social media. After manufacturing similar items using a China-based supply chain, Choosy sells them to consumers through its website and social media pages.... View Details

Citation

Educators

Purchase

August 2006 (Revised March 2008)
Case

iPod vs. Cell Phone: A Mobile Music Revolution?

By: David B. Yoffie, Travis D. Merrill and Michael Slind

In 2006, a nascent market for music-enabled mobile phones was emerging to challenge Apple Computer's dominant position in the digital music industry. Through its iPod line of portable digital music devices and its iTunes Music Store, Apple controlled more than half of... View Details

Keywords: Music Entertainment; Emerging Markets; Brands and Branding; Sales; Opportunities; Price; Business Model; Mobile and Wireless Technology; Digital Platforms; Service Delivery; Communications Industry; Music Industry

Citation

Educators

Purchase

21 Feb 2005
Op-Ed

Is Business Management a Profession?

Pennsylvania's Wharton School of Finance, was not founded until 1881). For even as management was being gingerly accepted as a subject deserving of inclusion within the university, the discipline of... View Details

Keywords: by Rakesh Khurana, Nitin Nohria & Daniel Penrice

01 Jun 2013
News

Building a Better Brazil

work as professionals in education, government, or public health the opportunity for advanced study at the University to help build a strong network of leaders committed to social change in Brazil. LORENTZEN... View Details

Keywords: Securities, Commodities, and Other Financial Investments; Finance; Paper Manufacturing; Manufacturing

31 Aug 2007
Working Paper Summaries

Innovation through Global Collaboration: A New Source of Competitive Advantage

Keywords: by Alan MacCormack, Theodore Forbath, Peter Brooks & Patrick Kalaher

01 Dec 1999
News

A Class Act

resulted over time in one of the most vibrant and highly regarded alumni networks anywhere. Aside from their sheer volume (at present, a total of 300 pages per issue) and scope (current copy provided by 853... View Details

Keywords: Nancy O. Perry

Research Summary

Simultaneous Distinction, Democratization and Omnivorism Effects: A Longitudinal Analysis of Dynamic Symbolic Boundaries in Counterfeit Consumption Networks

Sociologists have long examined the interactive relationship between social structure, taste and power. This literature has overwhelmingly fallen into three, ostensibly competing, theoretical “camps”: Distinction, where high-status consumers use... View Details

Program

Leading and Building a Culture of Innovation

scale Expand your personal and professional network Extend your network by living and working with accomplished executives from various backgrounds, industries, and countries Build relationships with View Details

01 Jun 2008
News

A Binary Formula

strategic thinking in terms of how you manage these types of projects, how you manage investors’ expectations, and how you manage partners. “I see a lot of great research going on within HBS,” Shih... View Details

Keywords: Garry Emmons; science; research; Colleges, Universities, and Professional Schools; Educational Services; Management

01 Mar 2024
News

Giving All Stakeholders a Voice

For John Wu (MBA 2000), “Web3” means more than technological innovation. “It’s a mindset,” he says of the movement toward a decentralized internet that accelerates innovation and gives end users greater... View Details

Keywords: April White

28 May 2012
Research & Ideas

A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy

various directions within different departments. For example, human resources might initiate a United Way gift program that involves a company match; operations might work on... View Details

Keywords: by Dina Gerdeman

September 2017
Case

Tencent

By: John R. Wells and Gabriel Ellsworth

Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking service provider with several of the... View Details