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  • January 2019
  • Supplement

Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis

By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; United States; North America; Italy
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  • 11 Sep 2018
  • First Look

New Research and Ideas, September 11, 2018

Conference Proceedings More Amazon Effects: Online Competition and Pricing Behaviors By: Cavallo, Alberto Abstract—I study how online competition, with its shrinking margins, algorithmic pricing technologies, and the transparency of the... View Details
Keywords: Dina Gerdeman
  • 13 Jan 2015
  • First Look

First Look: January 13

http://www.routledge.com/books/details/9781138794313/ January 2015 Journal of Economic Behavior & Organization Strategic Disclosure: The Case of Business School Rankings By: Luca, Michael, and Jonathan Smith Abstract—We empirically... View Details
Keywords: Sean Silverthorne
  • 08 Jan 2019
  • First Look

New Research and Ideas, January 8, 2019

techniques to try to predict which deals he should offer to customers based on the purchasing behavior of those customers closest to them. Topics include supervised learning; collaborative filtering; K-nearest neighbor as a modeling... View Details
Keywords: Dina Gerdeman
  • 16 Mar 2010
  • First Look

First Look: March 16

pricing mechanism, capitalism must have the administrative capability to regulate the behavior of economic actors within those markets and the political capability to redesign their institutions; regulation and the design of market... View Details
Keywords: Martha Lagace
  • 25 Oct 2016
  • First Look

October 25, 2016

Business Review To Increase Sales, Get Customers to Commit a Little at a Time By: Cespedes, Frank V., and David Hoffeld Abstract—This article discusses what behavioral research does and does not tell us about factors that aid the... View Details
Keywords: Sean Silverthorne
  • 24 Nov 2009
  • First Look

First Look: Nov. 24

identification. Download the paper: http://www.imanet.org/pdf/11_09_epstein.pdf Nameless + Harmless = Blameless: When Seemingly Irrelevant Factors Influence Judgment of (Un)ethical Behavior Authors:Francesca Gino, Lisa Lixin Shu, and Max... View Details
Keywords: Martha Lagace
  • 23 Jul 2018
  • Research & Ideas

The Open Office Revolution Has Gone Too Far

(like employee satisfaction). Those are fine for understanding individual perceptions, but aren’t so good at quantifying real behavioral responses and organizational performance outcomes from open offices. The gap between perceptions and... View Details
Keywords: Re: Ethan S. Bernstein
  • 26 Apr 2011
  • Op-Ed

HBS Faculty Comment on Environmental Issues for Earth Day

computing, deep sensing, simulation, analytics and application services with the fabric of buildings and infrastructure. The hope is that a smarter building process results in smarter buildings, and smarter buildings result in smarter... View Details
Keywords: by Staff; Energy; Utilities
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

2016 Scientists Making a Difference: One Hundred Eminent Behavioral and Brain Scientists Talk about Their Most Important Contributions The Motivation for Creativity By: Amabile, Teresa M. Abstract—Scientists Making a Difference is a... View Details
Keywords: Sean Silverthorne
  • 13 May 2008
  • First Look

First Look: May 13, 2008

themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so... View Details
Keywords: Martha Lagace
  • September–October 2013
  • Article

The Dynamic Advertising Effect of Collegiate Athletics

By: Doug J. Chung
I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known as the "Flutie Effect." I treat athletic success as a stock of goodwill that decays over... View Details
Keywords: Choice Modeling; Entertainment Marketing; Heterogeneity; Panel Data; Structural Modeling; Rights; Analytics and Data Science; Higher Education; Ethics; Consumer Behavior; Advertising; Sports; Advertising Industry; Education Industry
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  • 06 Oct 2015
  • First Look

October 6, 2015

technology and improved digital communication have been explored in a variety of contexts, the impact on economic activity—from consumer and entrepreneurial behavior to the ways in which governments determine policy—is less well... View Details
Keywords: Sean Silverthorne
  • 22 Nov 2016
  • First Look

November 22, 2016

and Ananth Raman Abstract—To set inventory service levels, suppliers must understand how changes in inventory service level affect demand. We build on prior research, which uses analytical models and laboratory experiments to study the... View Details
Keywords: Sean Silverthorne
  • 21 Apr 2009
  • First Look

First Look: April 21, 2009

on four behavioral patterns through which they acquire information: (1) questioning; (2) observing; (3) experimenting; and (4) idea networking. We develop operational measures of each of these behaviors and... View Details
Keywords: Martha Lagace
  • 22 Dec 2009
  • First Look

First Look: Dec. 22

the modern theory and practice of contingent claims analysis (CCA), which is successfully used today at the level of individual banks by managers, investors, and regulators. The basic analytical tool is the risk-adjusted balance sheet,... View Details
Keywords: Martha Lagace
  • 08 Nov 2011
  • First Look

First Look: Nov. 8

Dynamics of Warmth and Competence Judgments, and Their Outcomes in Organizations Authors:Amy J.C. Cuddy, Peter Glick, and Anna Beninger Publication:Research in Organizational Behavior (forthcoming) Abstract Two traits-warmth and... View Details
Keywords: Sean Silverthorne
  • 2014
  • Working Paper

Team Scaffolds: How Meso-Level Structures Support Role-based Coordination in Temporary Groups

By: Melissa A. Valentine and Amy C. Edmondson
This paper shows how meso-level structures support effective coordination in temporary groups. Prior research on coordination in temporary groups describes how roles encode individual responsibilities so that coordination between relative strangers is possible. We... View Details
Keywords: Fluid Personnel; Team Scaffolds; Team Effectiveness; Role-based Coordination; Multi-method; Health Care and Treatment; Analytics and Data Science; Knowledge Use and Leverage; Organizational Structure; Outcome or Result; Performance Effectiveness; Groups and Teams; Networks; Behavior; Balance and Stability; Health Industry
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  • 16 Nov 2010
  • First Look

First Look: November 16, 2010

be avoided by using a more deliberative, analytical decision-making process. In this paper, we describe joint evaluation as an effective tool to help decision makers manage their emotional assessments of morality. Bounded Ethicality in... View Details
Keywords: Sean Silverthorne
  • 02 Jul 2010
  • What Do You Think?

Is Profit as a “Direct Goal” Overrated?

directly, why then do managers (irrationally) choose to pursue profit directly rather than indirectly? I think the answer is to be found more in psychology than in economics." Does that account for the increasing interest in the field of View Details
Keywords: by Jim Heskett

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