Behavioral Analytics - Publications - Faculty & Research

03 Oct 2017
First Look

First Look at Research and Ideas, October 3, 2017

manipulation that involves misclassifying a patient into a diagnosis-related group that yields higher reimbursement. As overbilling allows hospitals to increase revenues without altering operations, affecting costs, or having to reverse such View Details

Keywords: by Sean Silverthorne

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Frequently Asked Questions | HBS Online

our Policies page . You can also chat with us if you have a question that hasn't been addressed. CLIMB Credential of Digital Innovation and Strategy CORe AI Essentials for Business Alternative Investments Business Analytics Business and... View Details

01 Sep 2023
News

Alumni and Faculty Books

to the underlying belief structure. Kusin uses a broad range of analytic tools enhanced and supplemented by 20 years of data collection, polling, and anecdotes from the highest level of access to deconstruct what actually exists. The... View Details

19 Sep 2016
Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

managers and policymakers whose actions we study.” The consequence of the lack of relevant research is that the business world—and the rest of the world, for that matter—is losing out on some serious brainpower and analytical reason.... View Details

Keywords: by Carmen Nobel; Education

20 Oct 2011
Research & Ideas

Getting the Marketing Mix Right

to the effectiveness of their marketing instruments” Thomas J. Steenburgh, an associate professor in the Marketing Unit at Harvard Business School, has developed a new analytical tool that more accurately measures the effectiveness of... View Details

Keywords: by Dina Gerdeman

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

learning leverages Big Data, giving managers new tools to help unravel complex marketing puzzles and understand consumer behavior like never before. Tomomichi Amano, assistant professor in the Marketing Unit at Harvard Business School, is... View Details

Keywords: by Kristen Senz

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

disingenuous, and in some cases, can lead to behaviors that run counter to the organization’s objectives. But when it’s clear that our engagement is broadly helpful—to ourselves and to others—most people are delighted to engage. By... View Details

Keywords: by Dina Gerdeman

03 May 2010
Research & Ideas

What Is the Future of MBA Education?

needs, the extent to which they were being met revealed disparity. Q: Why is MBA education at a crossroads? Garvin: We are approaching the end of an era. Since 1959, business schools have taken a more analytical and discipline-based... View Details

Keywords: by Martha Lagace; Education

February 2020 (Revised April 2021)
Case

StockX: The Stock Market of Things

By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley

Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details

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Entrepreneurial Management Awards & Honors - Faculty & Research

Second Place in the 2024 Strategic Management Society Best Conference Paper Prize Competition for “The Uneven Impact of Generative AI on Entrepreneurial Performance” with Nicholas Otis, Rowan Clarke, Solène Delecourt, and David Holtz. Rembrand M. Koning : Winner of the... View Details

23 May 2012
Research & Ideas

Five Ways to Make Your Company More Innovative

data-driven, fact-based, analytical decision-making. The problem is that data are only available about the past. If you're trying to be innovative, and you have this data-driven mindset, you can't go forward. So experimenting essentially... View Details

Keywords: by Garry Emmons, Julia Hanna & Roger Thompson

01 Feb 2002
News

It's academic. (Not!)

corporation." The Cologne, Germany, native says she was drawn to the HBS program for its combination of rigorous training and applied research. "My field of interest is the intersection of behavioral economics and the theory of the firm,... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

March 2019
Case

HOPI: Turkey's Shopping Companion

By: Sunil Gupta, Donald Ngwe and Gamze Yucaoglu

The case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer... View Details

Keywords: Loyalty Programs; Multi-vendor Platform; Retail; Big Data; Customer Relationship Management; Mobile and Wireless Technology; Business Model; Analytics and Data Science; Competitive Strategy; Decision Making; Applications and Software; Digital Platforms; Technology Industry; Retail Industry; Turkey

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01 Jun 2000
News

Business Suits You: Experimenting with Professional Identity

"provisional selves" provide temporary solutions that less-experienced professionals can use to "bridge the gap between their current capacities and self-conceptions and the representations they hold about what attitudes and behaviors are... View Details

Student-Profile

Alexandra C. Feldberg

work, I developed a deep interest in gender and knowledge transfer in organizations. Although I enjoyed the analytical aspects of consulting work, I missed being in an academic environment. I realized that the depth, precision, and rigor... View Details

08 Aug 2023
Research & Ideas

The Rise of Employee Analytics: Productivity Dream or Micromanagement Nightmare?

With more data available than ever before, why would any executive gamble on a hunch—especially for decisions that involve their own employees? An emerging field that uses data to study human behavior at work, “people analytics” is... View Details

Keywords: by Ben Rand

01 Dec 2018
News

Adapting to Meet Changing Needs

Sciences (SEAS), and the Faculty of Arts and Sciences debuted the Harvard Business Analytics Program (HBAP), an online certificate offering for executives focused on quantitative analysis and data science. A few months later, the first... View Details

01 Dec 2008
News

Leadership: Getting Down to Fundamentals

KHURANA: Creating analytical traction and academic legitimacy for a hard-to-define quality that’s needed now more than ever before. In June, Professors Rakesh Khurana and Nitin Nohria cochaired a two-day, cross-disciplinary colloquium at... View Details

Keywords: Julia Hanna

28 May 2019
News

Leading Questions

lesson she learned from Professor Boris Groysberg in an HBS classroom: “The most important leadership skills in the future aren’t going to be analytical or diagnostic skills. The thing that will make the most difference is the skill of... View Details

Keywords: April White

24 Apr 2014
News

Leaders must be strategists first

questions facing a business,” says Montgomery, the Timken Professor of Business Administration and Director of Research at HBS. Once the heart of leadership, strategy has devolved to an analytical problem to be solved, a left-brain... View Details

Publications