American Jewelry Market - Publications - Faculty & Research

01 Jun 2018
News

Disrupting India’s Dental Market

polyglot country. He raised $1 million, primarily from American investors he knew personally. In March 2011, he opened a small clinic (two chairs) in Delhi to serve as a pilot project. He set out to vertically integrate all aspects of the... View Details

Keywords: Sasha Issenberg

21 Apr 2003
Research & Ideas

Will American Brands Be a Casualty of War?

to recruit the best distributors, and to capture market share from weaker, local competitors. Selling the American dream has paid off handsomely. Eight of the ten most valuable brands in the world, according... View Details

Keywords: by Sean Silverthorne

01 May 2008
Research & Ideas

The Marketing Challenges of the China Olympics

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Normally, the... View Details

Keywords: by John Quelch; Sports

02 May 2005
What Do You Think?

Where is Consumer Generated Marketing Taking Us?

Summing Up Consumer generated marketing is a fact of life to which all of us will have to adapt. Adaptation means learning how to use CGM to provide one form of input in fashioning product and marketing... View Details

Keywords: by James Heskett

03 Dec 2018
News

Young Americans need to be taught skills, not handed credentials

27 Oct 2002
Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

individuals in the business, their individual motivation, and their ability to work together harmoniously. Nowhere is the need to work together more important than in the twin customer-facing functions of marketing and sales. Sales and... View Details

Keywords: by Benson Shapiro

03 Oct 2019
News

How to Market Innovations to Small Mid-Sized Businesses

Web

Brand Name Management - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Brand Name Management National Markets... View Details

Web

Souvenirs & Novelties - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Souvenirs & Novelties National Markets... View Details

2024
Working Paper

Capital Market Integration and Growth across the United States

By: Leonardo D'Amico and Maxim Alekseev

What drives the integration of national financial markets and what are its consequences for regional growth? We digitize and collect US state-level banking data from 1953 to 1983 and document a tight link between high nominal short rates and financial integration,... View Details

Keywords: Interest Rates; Financial Markets; Economic Growth; Banks and Banking; Analytics and Data Science

Citation

12 Nov 2014
News

How to fix the broken market for middle-class jobs

04 Oct 2013
Working Paper Summaries

Imperfect Information, Patent Publication, and the Market for Ideas

Keywords: by Deepak Hegde & Hong Luo; Legal Services

16 Feb 2004
Research & Ideas

Marketing Wine to the World

years. One final note: I think that American wineries have begun to recognize that the way that they have marketed wine has limited their ability to make wine appealing to a wider audience. As Michael... View Details

Keywords: by Manda Salls; Consumer Products; Entertainment & Recreation; Food & Beverage

June 2010
Teaching Note

American Well: The Doctor Will E-See You Now (TN)

By: Elie Ofek

Teaching Note for 510061. View Details

Keywords: Health Care and Treatment; Information Technology; Innovation and Invention; Online Technology; Revenue; System; Opportunities; Technology Adoption; Growth and Development; Brands and Branding; Business Model; Health Industry; United States

Citation

Purchase

29 Oct 2008
Research & Ideas

The Next Marketing Challenge: Selling to ’Simplifiers’

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Watch out... View Details

Keywords: by John Quelch; Retail; Consumer Products; Entertainment & Recreation

01 Jun 2008
News

Grad’s “Claw” Goes to Market

Moeller and Forest competed last summer on the ABC reality show American Inventor; although they weren’t among the finalists, their product is the first from the show to be officially brought to market by a... View Details

Keywords: Manufacturing

10 Nov 2014
Working Paper Summaries

Crony Capitalism, American Style: What Are We Talking About Here?

Keywords: by Malcolm S. Salter

14 Mar 2013
News

The Stock Market and the Economy's Apparent Disconnect

Web

About the Project - Creating Emerging Markets

About the Project View Video Creating Emerging Markets explores the evolution of business leadership in Africa, Asia, Latin America and the Middle East. At its core are interviews, with leaders or former leaders of highly impactful... View Details

08 Aug 2022
HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

user-generated videos, cover dances, and remixes. Video: BTS teamed with American singer Halsey for their 2019 single "Boy with Luv." The song's video was viewed 75 million times on YouTube within 24 hours of its release. The ARMY flooded... View Details

Keywords: by Shalene Gupta; Media & Broadcasting; Music

Publications