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Show Results For
-
All HBS Web
(1,131)
- People (2)
- News (282)
- Research (691)
- Events (4)
- Multimedia (1)
- Faculty Publications (272)
- April 2019 (Revised August 2020)
- Case
Raksul
By: Scott Duke Kominers, Masahiro Kotosaka, Nobuo Sato and Akiko Kanno
Raksul, 2018 Forbes Japan "Startup of the Year," ran an e-commerce platform drawing upon thousands of individual suppliers. Launched as a business-to-business printing services marketplace, Raksul had recently expanded to operate both a logistics/delivery marketplace...
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- 28 Aug 2020
- Video
Peter Vundla
Peter Vundla, who co-founded the first Black-owned advertising agency HerdBuoys in South Africa in 1991, describes how hard it was for Black people to start a business in apartheid South Africa. They were forced to live in townships such as Soweto which were intended...
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- 30 Sep 2022
- Blog Post
Latina Women in Leadership: Jacqueline Burgos (MBA 2014)
works at Google in their Go-to-Market organization supporting the largest media advertising agencies in the world. Tell us about your life before HBS. Before HBS, I worked at HBO as a New Media Analyst in...
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- February 1992 (Revised March 1995)
- Case
Amelia Rogers at Tassani Communications (A)
By: Linda A. Hill
Describes a conflict that has arisen between an account manager and a creative director at Tassani Communications, a Chicago-based advertising agency which is making the transition from entrepreneurial to professional management. The client, the marketing director of a...
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Keywords:
Rank and Position;
Conflict Management;
Change Management;
Entrepreneurship;
Practice;
Behavior;
Creativity;
Problems and Challenges;
Advertising Industry;
Chicago
Hill, Linda A. "Amelia Rogers at Tassani Communications (A)." Harvard Business School Case 492-034, February 1992. (Revised March 1995.)
- February 2024
- Case
SundaySky: Changing Customer Experiences through Personalized Video
By: David C. Edelman and James Barnett
In June 2023, SundaySky CEO Jim Dicso considers growth strategies. The software-as-a-service company provided software to create advertising videos, customer service videos, and other videos, like employee training modules, and had begun to pilot a new generative...
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Keywords:
Advertising;
Strategy;
Technology Adoption;
AI and Machine Learning;
Applications and Software;
Growth and Development Strategy;
Advertising Industry;
Advertising Industry;
United States
Edelman, David C., and James Barnett. "SundaySky: Changing Customer Experiences through Personalized Video." Harvard Business School Case 524-013, February 2024.
- February 2023 (Revised March 2023)
- Case
Twitter Turnaround and Elon Musk
By: Andy Wu and Goran Calic
Late afternoon on Friday, October 27th, 2022, Elon Musk was the center of attention at Twitter’s San Francisco headquarters. The night before, Musk officially took the company private and became Twitter’s majority shareholder, finally ending a months-long acquisition...
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Keywords:
Elon Musk;
Twitter;
Acquisition;
Revenue;
Advertising;
Social Media;
Business or Company Management;
Public Opinion;
Job Cuts and Outsourcing
Wu, Andy, and Goran Calic. "Twitter Turnaround and Elon Musk." Harvard Business School Case 723-418, February 2023. (Revised March 2023.)
- June 2018
- Supplement
Valuing Snap After the IPO Quiet Period (C)
By: Marco Di Maggio, Benjamin C. Esty and Gregory Saldutte
Analyzes Snap’s value and analyst recommendations following the events described in the (B) case.
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Keywords:
Sell-side Analysts;
Underwriters;
Investment Banking;
Social Network;
Discounted Cash Flow;
Cost Of Capital;
Conflicts Of Interest;
Corporate Governance;
Advertising;
Quiet Period;
Business Startups;
Digital Marketing;
Initial Public Offering;
Information Infrastructure;
Valuation;
Venture Capital;
Forecasting and Prediction;
Social Media;
Advertising Industry;
Advertising Industry;
Advertising Industry;
United States;
California
Di Maggio, Marco, Benjamin C. Esty, and Gregory Saldutte. "Valuing Snap After the IPO Quiet Period (C)." Harvard Business School Supplement 218-116, June 2018.
- June 2018 (Revised October 2018)
- Teaching Note
Valuing Snap After the IPO Quiet Period (A), (B), and (C)
By: Marco Di Maggio and Benjamin C. Esty
Teaching Note for HBS Nos. 218-095, 218-096, and 218-116.
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Keywords:
Sell-side Analysts;
Underwriters;
Investment Banking;
Social Network;
Discounted Cash Flow;
Cost Of Capital;
Conflicts Of Interest;
Corporate Governance;
Advertising;
Quiet Period;
Business Startups;
Digital Marketing;
Initial Public Offering;
Information Infrastructure;
Valuation;
Venture Capital;
Forecasting and Prediction;
Social Media;
Advertising Industry;
Advertising Industry;
Advertising Industry;
United States;
California
- February 2018 (Revised October 2020)
- Case
The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture
By: Jill Avery, Chekitan S. Dev and Laure Mougeot Stroock
In September 2016, Marriott completed its $13.3 billion acquisition of Starwood Hotels & Resorts, which added 11 brands to its already robust 19 hotel brand portfolio. Tina Edmundson, Marriott's global brand officer, was charged with making sense of the brand portfolio...
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Keywords:
Brand Management;
Brand Architecture;
Brand Portfolio;
Merger;
Hospitality Industry;
Services Marketing;
Branded House;
House Of Brands;
Sub-branding;
Marketing;
Marketing Strategy;
Brands and Branding;
Mergers and Acquisitions;
Consumer Behavior;
Advertising;
Travel Industry;
Accommodations Industry;
Tourism Industry;
United States;
North America;
Europe;
Asia
Avery, Jill, Chekitan S. Dev, and Laure Mougeot Stroock. "The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture." Harvard Business School Case 518-081, February 2018. (Revised October 2020.)
- 20 Jun 2023
- Cold Call Podcast
Elon Musk’s Twitter Takeover: Lessons in Strategic Change
- 28 Aug 2020
- Video
Peter Vundla
Peter Vundla, who co-founded the first Black-owned advertising agency HerdBuoys in South Africa in 1991, was prominent in building post-apartheid South Afrca, including working on for developing the South African flag, the first democratic ballot paper, and the logo...
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- July 2002 (Revised October 2002)
- Case
Bradley Marquez: Reduction in Force (A)
By: Thomas J. DeLong and Vineeta Vijayaraghavan
The Bradley Marquez advertising agency had created a successful niche delivering ethnic markets to their clients, corporate giants like Compaq, Sprint, Texaco, and British Airways. The company was operating in aggressive growth mode when, in 2000, the stock market...
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Keywords:
Economic Slowdown and Stagnation;
Financial Crisis;
Price Bubble;
Human Resources;
Employees;
Job Cuts and Outsourcing;
Advertising Industry
DeLong, Thomas J., and Vineeta Vijayaraghavan. "Bradley Marquez: Reduction in Force (A)." Harvard Business School Case 403-005, July 2002. (Revised October 2002.)
- May 1975 (Revised May 1982)
- Case
Southwest Airlines (C)
Southwest Airlines, a small intrastate carrier, has just completed its first year of operations in June 1972 and management is debating what advertising and promotional strategy to adopt for the future. Southwest has successfully broken into a market dominated by two...
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Lovelock, Christopher H. "Southwest Airlines (C)." Harvard Business School Case 575-118, May 1975. (Revised May 1982.)
- October 1976 (Revised April 1983)
- Case
Federal Express (A)
Federal Express is a small-package airline operating throughout the United States. After initial heavy losses it is now profitable. Management is examining the services offered by the firm and believes that there is great potential for "Courier Pak", an overnight...
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Lovelock, Christopher H. "Federal Express (A)." Harvard Business School Case 577-042, October 1976. (Revised April 1983.)
- September 1998 (Revised May 1999)
- Case
Arnold Communications
By: Teresa M. Amabile and Jeremiah Weinstock
The new owner and CEO of Arnold Advertising, a relatively small regional agency, aims to build it into Arnold Communications--a much larger, stronger firm competing successfully for national accounts. As part of this growth strategy, the agency develops a process for...
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Keywords:
Management Practices and Processes;
Creativity;
Entrepreneurship;
Advertising;
Business Processes;
Brands and Branding;
Growth and Development Strategy;
Advertising Industry
Amabile, Teresa M., and Jeremiah Weinstock. "Arnold Communications." Harvard Business School Case 899-083, September 1998. (Revised May 1999.)
- December 1986 (Revised August 1988)
- Case
LifeSpan Inc.: Abbott Northwestern Hospital
Raises the powerful issues of measuring marketing performance in a not-for-profit services setting. Also raises several interesting ethical issues. LifeSpan Inc., a Minneapolis based not-for-profit organization is the parent holding company of three hospitals and...
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Keywords:
Nonprofit Organizations;
Ethics;
Marketing Communications;
Health Care and Treatment;
Service Industry;
Service Industry;
Minneapolis
Menezes, Melvyn A. "LifeSpan Inc.: Abbott Northwestern Hospital." Harvard Business School Case 587-104, December 1986. (Revised August 1988.)
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
it was an advertising bro fest, but also a reflection of the cultural norms of the time. After all, the 1960s was the dawn of the golden age of advertising when agencies were...
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- November 2016 (Revised February 2017)
- Case
BrightStar Care: The Evolution of a Leadership Team
By: Boris Groysberg, Colleen Ammerman and John D. Vaughan
BrightStar Care was a rapidly growing franchise of home health care agencies. Founded by husband and wife team JD and Shelly Sun as a single agency near Chicago in 2002, BrightStar had opened nearly 300 franchises across the United States by 2016, generating over $300...
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Keywords:
Health Care Services;
Entrepreneurs;
Board Of Directors;
Boards Of Directors;
Health Care Industry;
Growth Strategy;
Organizational Change;
Brand Positioning;
Entrepreneurial Organizations;
Entrepreneurial Management;
Franchising;
Family-owned Business;
Home Health Care;
Managing Growth;
Management Styles;
Organizational Development;
Talent Management;
Women Executives;
Women And Leadership;
Business Startups;
Family Business;
Small Business;
Talent and Talent Management;
Governing and Advisory Boards;
Health Care and Treatment;
Human Capital;
Leadership Development;
Leadership Style;
Business or Company Management;
Growth and Development Strategy;
Management Analysis, Tools, and Techniques;
Management Skills;
Management Style;
Management Succession;
Management Systems;
Management Teams;
Brands and Branding;
Marketing Strategy;
Strategy
Groysberg, Boris, Colleen Ammerman, and John D. Vaughan. "BrightStar Care: The Evolution of a Leadership Team." Harvard Business School Case 417-020, November 2016. (Revised February 2017.)
- 04 May 2009
- Research & Ideas
What’s Next for the Big Financial Brands
That leads a niche player like TD Ameritrade to extend a similar invitation: "Why not talk to TD Ameritrade? There's never been a better time for a second opinion." Advertising by financial View Details
- April 2004
- Tutorial
Yield Curves and Bond Ratings Tutorial
To preview this online product, Authorized Faculty can call our customer service department at 1-800-545-7685 or 617-783-7600. This online tutorial explains what drives the shape of the yield curve for traded debt securities. Also describes the metrics used by rating...
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