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  • February 2003 (Revised March 2007)
  • Case

Internet Customer Acquisition Strategy at Bankinter

By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Lisa Brem
Bankinter, a relatively small Spanish bank, has a large presence as an Internet financial services provider. Leading the way to profitability through the Internet will give Bankinter a major competitive advantage over the larger, more established Spanish banks. Ann... View Details
Keywords: Customer Relationship Management; Internet and the Web; Activity Based Costing and Management; Customer Value and Value Chain; Banks and Banking; Banking Industry; Spain
Related
  • 28 Jan 2014
  • First Look

First Look: January 28

http://hbr.org/product/kiehl-s-since-1851-pathway-to-profitable-growth/an/514044-PDF-ENG Harvard Business School Case 914-407 Boston Children's Hospital: Measuring Patient Costs (Abridged) The case describes a pilot project on applying... View Details
Keywords: Sean Silverthorne
  • 24 Jan 2017
  • First Look

First Look at New Research: January 24, 2017

information, increased volume, or idiosyncratic volatility. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51024 February 2017 Academic Radiology Dissecting Costs of CT Study: Application of TDABC (Time-driven View Details
Keywords: Sean Silverthorne
  • 22 May 2007
  • First Look

First Look: May 22, 2007

competencies required for achieving top-line growth through global partners are different than the competencies required to be successful in reducing costs via outsourcing. Yet, many companies continue to manage global collaboration... View Details
Keywords: Martha Lagace
  • 11 Jul 2017
  • First Look

First Look at New Ideas and Research, July 11

customers, and (4) becoming a supplier to a multisided platform. These ideas can be used by physical as well as online businesses. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52837 forthcoming The Laryngoscope Time-Driven View Details
Keywords: Sean Silverthorne
  • 08 Aug 2005
  • Research & Ideas

A Balanced Scorecard Approach To Measure Customer Profitability

"below-the-line" indirect expenses. Companies become customer-obsessed rather than customer-focused. When the customer says "jump," they ask "how high?” The remedy to this situation is to apply activity-based... View Details
Keywords: by Robert S. Kaplan
  • 15 Jan 2013
  • First Look

First Look: January 15

http://hbr.org/search/813035-PDF-ENG Boston Children's Hospital: Measuring Patient Costs Kaplan, Robert S., Mary L. Witkowski, and Jessica A. HohmanHarvard Business School Case 112-086 The case describes two pilot projects on applying... View Details
Keywords: Sean Silverthorne
  • 14 Jun 2016
  • First Look

June 14, 2016

this case: https://cb.hbsp.harvard.edu/cbmp/product/816064-PDF-ENG Harvard Business School Case 116-041 Hôpital Universitaire de Mirebalais, Partners In Health in Haiti The case describes the application of Time-Driven Activity-Based... View Details
Keywords: Sean Silverthorne
  • 11 Aug 2008
  • Research & Ideas

Strategy Execution and the Balanced Scorecard

budget be driven from the revenue targets in the strategic plan. In The Execution Premium, we describe how a time-driven activity-based cost model provides the previously missing link between the revenue... View Details
Keywords: by Martha Lagace
  • 09 Jan 2006
  • Research & Ideas

When Benchmarks Don’t Work

line executives to help them better understand the cost, revenue, and profit implications of their decisions. Some finance groups spend more by investing in, say, activity-based cost systems that calculate... View Details
Keywords: by Robert S. Kaplan; Service
  • 06 Aug 2013
  • First Look

First Look: August 6

care value framework. The company launches a pilot project to use time-driven activity-based costing (TDABC) for measuring the cost of total knee replacements. The View Details
Keywords: Anna Secino
  • 07 Aug 2018
  • First Look

New Research and Ideas, August 8, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=53835 July–August 2018 Journal of Healthcare Management Using Time-Driven Activity-Based Costing to Model the Costs of Various... View Details
Keywords: by Sean Silverthorne
  • 20 Jan 2015
  • First Look

First Look: January 20

rededicating themselves to improving the value they deliver to their patients: better outcomes and lower costs. Time-driven activity-based costing offers the potential for clinicians to redesign their care... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2015
  • First Look

First Look -- September 1, 2015

https://www.hbs.edu/faculty/Pages/item.aspx?num=49520 2015 Journal of Comparative Effectiveness Research Comparative Costs of Advanced Proton and Photon Radiation Therapies: Lessons from Time-driven View Details
Keywords: Sean Silverthorne
  • 14 Jul 2003
  • Research & Ideas

Keeping Your Balance With Customers

Industrial Era, product innovation and operations management predominated. Product innovation ensured the continuous flow of new products that would sustain growth or market share or both. Operations management ensured that costs and... View Details
Keywords: by Robert S. Kaplan & David P. Norton
  • 27 Jan 2015
  • First Look

First Look: January 27

Time-Driven Activity-Based Costing: A Driver for Provider Engagement in Costing Activities and Redesign Initiatives By: Kaplan, Robert S., Nancy McLaughlin, Michael A. Burke, Nisheeta P. Setlur, Douglas R.... View Details
Keywords: Sean Silverthorne
  • 20 Dec 2004
  • Research & Ideas

How an Order Views Your Company

executives were able to better price their products and services. It was now possible to price each transaction based on the value it created for the customer, as well as on its cost. As activity-based View Details
Keywords: by Sarah Jane Johnston
  • 09 Jun 2003
  • Research & Ideas

Incentives and Operational Excellence

selling it and breaking even. However, the incremental cost for studios to put an additional tape on the retailer's shelf is less than three dollars. Demand for an individual movie is highly uncertain and usually tapers off rapidly after... View Details
Keywords: by Martha Lagace
  • 26 Jul 2010
  • Research & Ideas

Yes, You Can Raise Prices in a Downturn

to manage in the zone. Customer Relationship Management systems often supply the relevant data, but are they used? Activity-based costing methodologies (pioneered over two decades ago by Robert Kaplan and... View Details
Keywords: by Sean Silverthorne; Retail; Consumer Products
  • 01 Apr 2015
  • Research & Ideas

The Slow, Steady Battle to Fix Cancer Care

of many hospitals testing a process called time-driven activity-based costing (TDABC), which is meant to marry cost-measuring with value-based care. TDABC was pioneered by Robert S. Kaplan, the Marvin Bower... View Details
Keywords: by Carmen Nobel; Health

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