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Show Results For
-
All HBS Web
(2,413)
- People (4)
- News (510)
- Research (1,699)
- Events (14)
- Multimedia (20)
- Faculty Publications (1,301)
- Profile
Paul Luning
No stranger to entrepreneurship, Paul Luning launched one Internet startup in high school and helped grow two more while at Rice: an online marketing firm and a wireless hardware company. But a semester in Australia broadened Paul's...
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- 01 Jun 2008
- News
Faculty Research Online
Management Innovation Take Us? Management could change a lot in the coming years, says HBS professor emeritus Jim Heskett. A few reasons: continued development of the Internet and the transparency and communities it has spawned, and new...
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- 2004
- Book
Introduction to e-Commerce
By: Jeffrey F. Rayport and Bernard J. Jaworski
Keywords:
Technology;
Digital;
Services;
Strategy;
Internet and the Web;
Service Delivery;
Marketing
Rayport, Jeffrey F., and Bernard J. Jaworski. Introduction to e-Commerce. 2nd ed. Boston, MA: McGraw-Hill/Irwin marketspaceU, 2004.
- August 2001 (Revised January 2002)
- Case
Votia Empowerment AB (A)
The founder of a Swedish company specializing in e-democracy examines the economics of her business and the value proposition it delivers to customers, including municipalities, unions, and companies.
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Hallowell, Roger H., and Cate Reavis. "Votia Empowerment AB (A)." Harvard Business School Case 802-002, August 2001. (Revised January 2002.)
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Big Messages, Small Screens, Many Choices
In the land of the digitally connected, the mobile device is king. The majority of digital media consumption happens on mobile devices, with smartphone and tablet activity making up 60 percent of digital screen time in the United States, according to a recent report...
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- 20 Mar 2005
- Research & Ideas
Lessons of Successful Entrepreneurs
CEO of Silk Road Technologies. For the true entrepreneur, he continued, reality is the superior teacher; and school is an excuse to delay failure. Although their topic was "Post Boom Internet Opportunities," panelists spent most...
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Keywords:
by Sean Silverthorne
- 10 Mar 2022
- Blog Post
How I Spent My HBS 2+2 Deferral: Vika Wasyliw
Engineer on the Radio Frequency team. Starry is a start-up internet service provider headquartered in downtown Boston that uses fixed wireless broadband technology. When I worked there, Starry was in a phase of massive growth following...
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- 18 Oct 2017
- Blog Post
4 Advantages of the MS/MBA: Engineering Sciences Program
two nuclear physicists for grandparents, I grew up in a strongly STEM household. My family fostered in me a desire to understand how things worked and I latched on to the then-nascent Internet and computer revolution. When it came time...
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- 01 Dec 2013
- News
Double Vision
change your attitude about the brand. RESULTS: Just like the product focus ads, these reap immediate online sales but drive fewer people to the websites in general. And while you can't buy beer online—even the Internet has its limits—the...
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Keywords:
Arts, Entertainment
- 22 Oct 2013
- News
Pulling the Plug
science fiction, but think about how no one could have imagined wireless Internet networks a decade ago, Giler says. "Now you get mad if you don't have WiFi." In 10 years, he says, wireless electricity will seem completely quaint. Giler...
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- April 2020
- Article
Digital Emotion Contagion
By: Amit Goldenberg and James J. Gross
People spend considerable time on digital media, and during this time they are often exposed to others’ emotion expressions. This exposure can lead their own emotion expressions to become more like others’ emotion expressions, a process we refer to as digital emotion...
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Keywords:
Emotion;
Emotion Contagion;
Digital Media;
Emotions;
Media;
Internet and the Web;
Measurement and Metrics;
Social Media
Goldenberg, Amit, and James J. Gross. "Digital Emotion Contagion." Trends in Cognitive Sciences 24, no. 4 (April 2020): 316–328.
- September 2020
- Article
Customer Supercharging in Experience-Centric Channels
By: David R. Bell, Santiago Gallino and Antonio Moreno
We conjecture that for online retailers, experience-centric offline store formats do not simply expand market coverage, but rather, serve to significantly amplify future positive customer behaviors, both online and offline. We term this phenomenon “supercharging” and...
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Keywords:
Retail Operations;
Marketing-operations Interface;
Omnichannel Retailing;
Experience Attributes;
Quasi-experimental Methods;
Operations;
Internet and the Web;
Marketing Channels;
Consumer Behavior;
Retail Industry
Bell, David R., Santiago Gallino, and Antonio Moreno. "Customer Supercharging in Experience-Centric Channels." Management Science 66, no. 9 (September 2020).
- July 1997
- Case
Ford Motor Company: Maximizing the Business Value of Web Technologies
One of the largest companies in the world decides to aggressively deploy Web technology and must manage and support the new technology. A discussion of infrastructure renewal, application development, extranets, and content management is included.
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Keywords:
Organizational Change and Adaptation;
Value Creation;
Information Technology;
Infrastructure;
Internet and the Web;
Manufacturing Industry;
Auto Industry
Austin, Robert D., and Mark J. Cotteleer. "Ford Motor Company: Maximizing the Business Value of Web Technologies." Harvard Business School Case 198-006, July 1997.
- January 2017
- Supplement
Hello Alfred: Come Home Happy — Operating the Business Model Exercise
By: Joseph B. Fuller and Christopher Payton
On a mission to "automate the on-demand economy," Harvard Business School classmates Marcela Sapone and Jessica Beck launched Hello Alfred in 2013 to provide subscribers with an "Alfred" to complete various chores for a monthly fee. In early 2016, the company has built...
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- September 2014
- Case
Google Inc. in 2014 (Abridged)
By: Benjamin Edelman and Thomas R. Eisenmann
Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and others. Asks what Google should do next.
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Keywords:
Search Engines;
Google;
Online Advertising;
Internet and the Web;
Network Effects;
Business Model;
Competition;
Information Technology Industry;
Advertising Industry
Edelman, Benjamin, and Thomas R. Eisenmann. "Google Inc. in 2014 (Abridged)." Harvard Business School Case 915-005, September 2014.
- March 2004 (Revised September 2005)
- Case
RealNetworks Rhapsody
By: Thomas R. Eisenmann and Steven Carpenter
Examines RealNetwork's (Real's) strategy for the rapidly emerging online music market. In contrast to rivals who sell individual copies of songs, Real offers online music on a subscription basis. For a $10 monthly fee, subscribers to Real's Rhapsody service have...
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Keywords:
Internet and the Web;
Competitive Advantage;
Distribution Channels;
Music Entertainment;
Ownership;
Service Industry;
Retail Industry;
Music Industry
Eisenmann, Thomas R., and Steven Carpenter. "RealNetworks Rhapsody." Harvard Business School Case 804-142, March 2004. (Revised September 2005.)
- 17 Dec 2001
- Research & Ideas
Enterprising Women
Zipcar, which uses the Internet to "make access to cars as easy as getting money from an ATM" has approximately 1,500 member-users and expects to open in Manhattan in early 2002. The network for women isn't as developed yet, but...
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Keywords:
by Julia Hanna
- February 2020 (Revised August 2022)
- Case
Anomalie
By: Jeffrey F. Rayport and Thomas O. Jones
In early 2019, the founders of Anomalie, an online direct-to-consumer provider of bridal gowns, have just agreed to a $13.6 million Series A investment from a Silicon Valley VC. They are considering three major initiatives as they move forward. (1) To scale their very...
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Keywords:
Direct-to-consumer;
Entrepreneurship;
Internet and the Web;
Growth and Development Strategy;
Decision Choices and Conditions;
Apparel and Accessories Industry;
Technology Industry
Rayport, Jeffrey F., and Thomas O. Jones. "Anomalie." Harvard Business School Case 820-100, February 2020. (Revised August 2022.)
- Article
Repairing the Damage: The Effect of Price Knowledge and Gender on Auto-Repair Price Quotes
By: Meghan Busse, Ayelet Israeli and Florian Zettelmeyer
In this paper we investigate whether sellers treat consumers differently on the basis of how well informed consumers appear to be. We implement a large-scale field experiment in which callers request price quotes from automotive repair shops. We show that sellers alter...
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Keywords:
Pricing;
Price Discrimination;
Automobiles;
Field Experiment;
Information;
Fairness;
Price;
Knowledge Use and Leverage;
Internet and the Web;
Gender;
Service Industry;
Auto Industry
Busse, Meghan, Ayelet Israeli, and Florian Zettelmeyer. "Repairing the Damage: The Effect of Price Knowledge and Gender on Auto-Repair Price Quotes." Journal of Marketing Research (JMR) 54, no. 1 (February 2017): 75–95.
- September 2006 (Revised August 2007)
- Case
Warner Bros. and BitTorrent
Involves the copyright issues associated with Bram Cohen's revolutionary program BitTorrent, which makes it possible to transfer very large files, such as movies, at a high speed over the Internet. The program, which is available for free over the Internet, is used for...
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Keywords:
Technological Innovation;
Copyright;
Lawfulness;
Distribution;
Internet and the Web;
Motion Pictures and Video Industry
Bagley, Constance E., and Reed Martin. "Warner Bros. and BitTorrent." Harvard Business School Case 807-012, September 2006. (Revised August 2007.)