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(3,572)
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- Faculty Publications (1,464)
Show Results For
- All HBS Web
(3,572)
- People (15)
- News (918)
- Research (2,076)
- Events (7)
- Multimedia (62)
- Faculty Publications (1,464)
- 05 Dec 2023
- Cold Call Podcast
Tommy Hilfiger’s Adaptive Clothing Line: Making Fashion Inclusive
- 2020
- Working Paper
No Line Left Behind: Assortative Matching Inside the Firm
By: Achyuta Adhvaryu, Vittorio Bassi, Anant Nyshadham and Jorge Tamayo
How do firms pair workers with managers, and which constraints affect the allocation of labor within the firm? We characterize the sorting pattern of managers to workers in a large readymade garment manufacturer in India and then explore potential drivers of the... View Details
Keywords: Assortative Matching; Productivity; Global Buyers; Readymade Garments; Management; Employees; Performance Productivity
Adhvaryu, Achyuta, Vittorio Bassi, Anant Nyshadham, and Jorge Tamayo. "No Line Left Behind: Assortative Matching Inside the Firm." Harvard Business School Working Paper, No. 20-103, March 2020.
- September 2020
- Article
Customer Supercharging in Experience-Centric Channels
By: David R. Bell, Santiago Gallino and Antonio Moreno
We conjecture that for online retailers, experience-centric offline store formats do not simply expand market coverage, but rather, serve to significantly amplify future positive customer behaviors, both online and offline. We term this phenomenon “supercharging” and... View Details
Keywords: Retail Operations; Marketing-operations Interface; Omnichannel Retailing; Experience Attributes; Quasi-experimental Methods; Operations; Internet and the Web; Marketing Channels; Consumer Behavior; Retail Industry
Bell, David R., Santiago Gallino, and Antonio Moreno. "Customer Supercharging in Experience-Centric Channels." Management Science 66, no. 9 (September 2020).
- March 2011 (Revised July 2011)
- Case
Vestas' World of Wind
By: Thomas J. Steenburgh and Elena Corsi
The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details
Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry
Steenburgh, Thomas J., and Elena Corsi. "Vestas' World of Wind." Harvard Business School Case 511-121, March 2011. (Revised July 2011.)
- 19 Nov 2014
- HBS Seminar
Duane Varan, MediaScience and Murdoch University
Customer Supercharging in Experience-Centric Channels
We conjecture that for online retailers, experience-centric offline store formats do not simply expand market coverage, but rather, serve to significantly amplify future positive customer behaviors, both online and offline. We term this phenomenon “supercharging”... View Details
- October 2013 (Revised January 2016)
- Case
J.C. Penney's 'Fair and Square' Strategy (Abridged)
By: Elie Ofek and Jill Avery
As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details
Keywords: Business Model; Change Management; Marketing Strategy; Price; Consumer Behavior; Decision Making; Management Teams; Brands and Branding; Retail Industry; United States
Ofek, Elie, and Jill Avery. "J.C. Penney's 'Fair and Square' Strategy (Abridged)." Harvard Business School Case 514-063, October 2013. (Revised January 2016.)
- 19 Dec 2023
- Research & Ideas
15 Podcast Episodes That Grabbed Listeners in 2023
much like jazz. He also shares stories about a former president's photo and the acquisition of a television system to illustrate strategies for succeeding at the bargaining table. Jill Avery on Building a Winning Brand Portfolio What can... View Details
Keywords: by Danielle Kost
- 26 Apr 2011
- Working Paper Summaries
The Contingent Effect of Absorptive Capacity: An Open Innovation Analysis
Keywords: by Andrew A. King & Karim R. Lakhani
- September 2023 (Revised February 2024)
- Case
Accelerating with Caution: Forecasting and Managing birddogs' Growth
By: Mark Egan
As 2017 was drawing to a close, birddogs’ founder and CEO, Peter Baldwin, was working with his CFO Jack Sullivan to prepare for 2018. Their task at hand? To predict the demand for their product in the coming season, determine the appropriate investments in working... View Details
Keywords: Inventory; Working Capital; Forecasting and Prediction; Organizational Change and Adaptation; Financing and Loans; Apparel and Accessories Industry
Egan, Mark. "Accelerating with Caution: Forecasting and Managing birddogs' Growth." Harvard Business School Case 224-023, September 2023. (Revised February 2024.)
- January–February 2020
- Article
Competing in the Age of AI
By: Marco Iansiti and Karim R. Lakhani
Today’s markets are being reshaped by a new kind of firm—one in which artificial intelligence (AI) runs the show. This cohort includes giants like Google, Facebook, and Alibaba, and growing businesses such as Wayfair and Ocado. Every time we use their services, the... View Details
Keywords: Artificial Intelligence; Algorithms; Technological Innovation; Business Model; Competition; Competitive Strategy; AI and Machine Learning
Iansiti, Marco, and Karim R. Lakhani. "Competing in the Age of AI." Harvard Business Review 98, no. 1 (January–February 2020): 60–67.
- December 2017
- Article
Discordant vs. Harmonious Selves: The Effects of Identity Conflict and Enhancement on Sales Performance in Employee-Customer Interactions
By: Lakshmi Ramarajan, Nancy Rothbard and Steffanie Wilk
Across multiple studies, we examine how identity conflict and enhancement within people affect performance in tasks that involve interactions between people through two mechanisms: role-immersion, operationalized as intrinsic motivation, and role-taking,... View Details
Ramarajan, Lakshmi, Nancy Rothbard, and Steffanie Wilk. "Discordant vs. Harmonious Selves: The Effects of Identity Conflict and Enhancement on Sales Performance in Employee-Customer Interactions." Academy of Management Journal 60, no. 6 (December 2017): 2208–2238.
- March 2017
- Case
Swagbucks
By: Jeffrey F. Rayport and Matthew G. Preble
In early 2016, Chuck Davis, chairman and CEO of Prodege LLC, parent company of the brand promotion business Swagbucks, and Josef Gorowitz, Prodege’s founder and president, must decide whether to acquire MyPoints, a competitor to Swagbucks, after the company’s... View Details
Keywords: Loyalty Management; Scaling; Scale; Entrepreneurship; Human Resources; Employees; Employee Relationship Management; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Leading Change; Growth Management; Religion; Technology; Online Technology; Internet; Transition; Leadership; Web Services Industry; Technology Industry; United States
Rayport, Jeffrey F., and Matthew G. Preble. "Swagbucks." Harvard Business School Case 817-068, March 2017.
- Web
Human Behavior & Decision-Making - Faculty & Research
future brand availability. We use both field data and experiments to investigate these factors. The findings suggest that canary categories exist (at least in part) because store assortments are not completely adjusted to local... View Details
- Web
Business & Environment - Faculty & Research
Winemaker Frank Cornelissen Innovated While Staying True to His Brand Re: Tiona W. Zuzul 15 Nov 2018 Can the Global Food Industry Overcome Public Distrust? Re: Ray A. Goldberg 17 Oct 2016 Business Solutions That Help Cut Food Waste by... View Details
- 01 Sep 2023
- News
Action Plan: In Context
Sara Jane Ho (MBA 2012) knows that many people think of etiquette as outdated, nothing more than “stuffy, stuffy old manners.” She has made a career—and now a Netflix series, Mind Your Manners—out of updating this old-fashioned perspective. “I see etiquette as the... View Details
- 11 May 2016
- Research & Ideas
Fix This! Why is it so Painful to Buy a New Car?
fix it. Avery is an expert on customer relationships and brand management. Schlesinger, the Baker Foundation Professor in the General Management Unit, has co-written several books on service management. Buell studies service operations... View Details
- Web
Technology & Innovation - Faculty & Research
reactions to unhelpful and risky chatbot responses, highlighting emerging reputational risks for generative AI companies. Keywords: Autonomy ; Chatbots ; New Technology ; Brand Crises ; Mental Health ; Large Language Model ; AI and... View Details
- 02 Feb 2023
- Research & Ideas
Why We Still Need Twitter: How Social Media Holds Companies Accountable
In May 2021, the Twitter account Brands Getting Owned posted images of signs that workers had taped to the windows of a Chipotle in the United States. One large cardboard sign read, “Sorry for the inconvenience, but due to us being... View Details
John A. Deighton
John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details