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Show Results For
- All HBS Web
(7,990)
- People (39)
- News (1,809)
- Research (4,808)
- Events (45)
- Multimedia (64)
- Faculty Publications (3,088)
- May 2022
- Supplement
Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign
This case reveals the events that took place after the conclusion of the case “Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign.” After reviewing Mekanism’s pitches for the Franz for Life 2.0 campaign, TWG executives felt that the proposed... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Food and Beverage Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-059, May 2022.
- 26 Jan 2017
- News
The Challenges and Rewards of Teaching by the Case Method
In this interview, she describes the value of using the case method in business education. “I’m a professor of entrepreneurship at Howard University, and I teach entrepreneurship by the case method. And so,... View Details
- April 1993 (Revised December 2001)
- Case
General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (B)
By: F. Warren McFarlan and Katherine Seger
Designed to look at outsourcing from the perspective of a major computer services company trying to get into the business. View Details
Keywords: Communication Technology; Business Startups; Business Plan; Business Strategy; Job Cuts and Outsourcing; Financial Management; Management Teams; Communication Strategy; Organizational Design; Product Design; Accounting; Activity Based Costing and Management; Computer Industry; Information Technology Industry
McFarlan, F. Warren, and Katherine Seger. "General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (B)." Harvard Business School Case 193-145, April 1993. (Revised December 2001.)
- 10 Oct 2005
- Research & Ideas
Corporate Responsibility and the Environment: What is the Right Thing To Do?
sustainable basis? Should firms sacrifice profits for positive environmental impacts? And do firms at least sometimes behave this way? Striving to find authoritative insights into those questions, three... View Details
Keywords: by Manda Salls
- 2013
- Backlash and the Double Bind
Amy Cuddy Speaks at the 2013 Gender & Work Symposium
- Web
Building and Sustaining a Successful Enterprise Q4 - Course Catalog
will and will not be effective in the various circumstances in which our students find themselves. We integrate a unique understanding of strategy formulation with practical solutions to the execution challenges faced by general managers... View Details
- 09 Aug 2017
- Blog Post
"A Balance Between Autonomy and Resources to Help Me Learn."
interests.” By the early winter, Jon had moved to a second phase in which he “narrowed my personal funnel to project development” prospects. Most of the companies he investigated, given their modest scale and early stage of growth,... View Details
Keywords: Manufacturing
- May 2022
- Supplement
Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign
This case reveals the events that took place after the conclusion of the cases “Thinking Outside the Wine Box (A-B): Mekanism and the Franz for Life Campaign.” After selecting a creative direction for the Franz for Life 2.0 campaign, independent advertising agency... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Food and Beverage Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-068, May 2022.
- 01 Jun 1997
- News
Live Long and Prosper: Lillian Too Reveals Ancient Chinese Secrets
available in the United States. What exactly is Feng shui, and why should a businessperson be interested in it? Feng shui is a method for arranging your living and work spaces so that you may tap into the... View Details
- Article
Effects of Cultural Ethnicity, Firm Size, and Firm Age on Senior Executives' Trust in Their Overseas Business Partners: Evidence from China
By: Crystal Jiang, Roy Y.J. Chua, Masaaki Kotabe and Janet Murray
We investigate trust relationships between senior business executives and their overseas partners. Drawing on the similarity-attraction paradigm, social-categorization theory, and the distinction between cognition- and affect-based trust, we argue that executives trust... View Details
Keywords: Ethnicity; Culture; Management Teams; Cognition and Thinking; Networks; Globalized Firms and Management; Partners and Partnerships; Business Growth and Maturation; Size; Trust; China
Jiang, Crystal, Roy Y.J. Chua, Masaaki Kotabe, and Janet Murray. "Effects of Cultural Ethnicity, Firm Size, and Firm Age on Senior Executives' Trust in Their Overseas Business Partners: Evidence from China." Journal of International Business Studies 42, no. 9 (December 2011): 1150–1173. (Equal Authorship Among All Authors.)
- 16 Jan 2019
- Research & Ideas
What Football Firings Teach Managers About Staying Relevant
for his ability to redesign the Saints offense based on the strengths of individual players that join the team. When talented rookie Alvin Kamara joined the team in 2017, the team “altered its DNA” by putting Kamara in positions to take... View Details
- Web
Guiding Principles for Conscious and Inclusive Description | Baker Library
descriptive practices. Within Harvard University, we support and are committed to following the Guiding Principles for Conscious and Inclusive Description at Harvard . We acknowledge that: Our role as... View Details
- February 2024
- Article
Diversification as an Adaptive Learning Process: An Empirical Study of General-Purpose and Market-Specific Technological Know-How in New Market Entry
By: Dominika Kinga Randle and Gary P. Pisano
An enduring trait of modern corporations is their propensity to diversify into multiple lines of business. Penrosian theories conceptualize diversification as a strategy to exploit a firm’s fungible, yet “untradeable”, resources and point to redeployment of... View Details
Randle, Dominika Kinga, and Gary P. Pisano. "Diversification as an Adaptive Learning Process: An Empirical Study of General-Purpose and Market-Specific Technological Know-How in New Market Entry." Special Issue on Knowledge Resources and Heterogeneity of Entrants within and across Industries. Industrial and Corporate Change 33, no. 1 (February 2024): 238–252.
- Web
Committing to Work and Family: Allison Boxer (MBA 2012) - Recruiting
career to be grounded in the true rigor of business, and the marriage of business rigor with positive impact in the world. These guiding lights led me to Harvard Business School. I kept hearing that the... View Details
- Article
The Power of Political Voice: Women's Political Representation and Crime in India
By: Lakshmi Iyer, Anandi Mani, Prachi Mishra and Petia Topalova
Using state-level variation in the timing of political reforms, we find that an increase in female representation in local government induces a large and significant rise in documented crimes against women in India. Our evidence suggests that this increase is good... View Details
Keywords: Leadership; Crime and Corruption; Rank and Position; Performance Effectiveness; Gender; Government and Politics; India
Iyer, Lakshmi, Anandi Mani, Prachi Mishra, and Petia Topalova. "The Power of Political Voice: Women's Political Representation and Crime in India." American Economic Journal: Applied Economics 4, no. 4 (October 2012): 165–193.
- January 1990
- Teaching Note
Job Search Strategies: Martha Applebaum, Sandy Lansford, and Matt Compton, Teaching Note
By: Shoshana Zuboff
Keywords: Job Search
- 24 Jul 2018
- News
How Amy Hood Won Back Wall Street and Helped Reboot Microsoft
described as giving her team “room to run,” and offering the following anecdote: Bridgette Link runs Modern Finance and has broad discretion to determine what kinds of tools will make the most View Details
- autumn 2000
- Article
The Art of Work and the Role of Human Resources In It
By: James Waldroop and Timothy Butler
Keywords: Jobs and Positions
Waldroop, James, and Timothy Butler. "The Art of Work and the Role of Human Resources In It." Employment Relations Today 27, no. 3 (autumn 2000).
- November 2022
- Case
GE: A New Way Forward?
By: David J. Collis and Haisley Wert
One of the most iconic American companies, General Electric (GE) was founded in 1892 in New York state. Named among the original dozen companies on the Dow Jones index in 1896, it was the list’s most tenacious holdout, maintaining its “blue chip” stock status for over... View Details
Keywords: Strategy; GE; Conglomerate; Conglomerates; Corporate Strategy; Management; History; Leadership; Problems and Challenges; Change Management; Transformation; Strategic Planning; Value Creation; New York (state, US)
Collis, David J., and Haisley Wert. "GE: A New Way Forward?" Harvard Business School Case 723-373, November 2022.
- 01 Dec 2000
- News
Latin America's Decade
roughly 35 percent of its more than one million users and its $45 million in gross merchandise sales. "The biggest challenge for us is increasing market penetration from 4 percent to 15 percent, where the Internet reaches a critical... View Details
Keywords: Garry Emmons and Julia Hanna; Latin America; research; infrastructure; Securities, Commodities, and Other Financial Investments; Securities, Commodities, and Other Financial Investments; Securities, Commodities, and Other Financial Investments; Securities, Commodities, and Other Financial Investments; Securities, Commodities, and Other Financial Investments