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  • All HBS Web  (1,919)
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  • All HBS Web  (1,919)
    • People  (2)
    • News  (215)
    • Research  (1,370)
    • Events  (15)
    • Multimedia  (13)
  • Faculty Publications  (907)
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  • 01 Dec 2000
  • News

Vivek Ranadivé

stint at Ford Motor Company and with the network equipment provider Linkabit, he decided to enroll at HBS. "I wanted to get the best education, and I felt that Harvard was the best business school," Ranadivé states, citing the case method... View Details
Keywords: Julia Hanna; News, Library, Internet, and Other Services; Information; Securities, Commodities, and Other Financial Investments; Finance; Computer and Electronic Product Manufacturing; Manufacturing; Telecommunications; Information; Air Transportation; Transportation
  • 01 Sep 2008
  • News

Building a Better MBA

For its part, HBS never traveled as far down the disciplinary road as other top business schools. While the School did hire more faculty with strong disciplinary research backgrounds, it remained steadfast in its mission to deliver a... View Details
Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services
  • July 2010
  • Supplement

Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery
Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric which allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset acquisition -... View Details
Keywords: Competency and Skills; Customer Relationship Management; Customer Value and Value Chain; Decisions; Framework; Management Practices and Processes; Marketing; Marketing Strategy; Strategic Planning; Mathematical Methods; Value
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Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW)." Harvard Business School Spreadsheet Supplement 511-702, July 2010.
  • 12 Oct 1999
  • Research & Ideas

A Perfect Fit: Aligning Organization & Strategy

partnership and commitment, which are necessary ingredients for the next stage — implementation." Beer and Eisenstat have developed Organizational Fitness Profiling through "action research," a method of inquiry in which... View Details
Keywords: by Judith A. Ross
  • Web

Visionary, Innovator, Educator - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy... View Details
  • Web

Meet the Team | Information Technology

web development, UI design, and product innovation. When not at his workstation, Ivan enjoys (somewhat) competitive golfing with a league west of Boston and playing blues piano. Matthew Preble Multimedia Producer Matt began his career at the Harvard Business School... View Details
  • Web

Harvard Business School

Building on the Legacy Thought Leadership Andrew F. Brimmer James I. Cash Jr. Linda A. Hill David A. Thomas HBS Faculty Members HBS Doctoral Students Alumni Profiles Research Links Essay on HBS Thought Leadership Early AASU documents... View Details
  • 01 Mar 2014
  • News

Faculty and Alumni Books for March 2014

Press) The authors outline a method to discover and revitalize the exceptional business that exists inside an organization. The method relies on the well-established 80/20 rule to direct focus and attention;... View Details
  • 01 Mar 2017
  • News

Expanding Horizons

confidence that Nishant needed to help him launch his own firm after leaving a larger company. “The case method emphasizes practical learning, which prepared me for my role at Kedaara,” he says, noting that the School’s alumni network in... View Details
  • 27 May 2014
  • News

Crowdsourcing the Capitalist's Dilemma

the normal academic method of doing research that I will never do that again," says Christensen. "Every time I do research I am going to do crowdsourcing from our alumni." The... View Details
Keywords: April White; Management of Companies and Enterprises; Management
  • 25 Jun 2019
  • Research & Ideas

The Powerful Strategic Tool Companies Should Not Try to Control

additional sources of innovation beyond their research and development can set up simple methods for harnessing user feedback. Traditionally, a company might offer a suggestion box to engage users, but... View Details
Keywords: by Danielle Kost
  • 01 Sep 2020
  • News

Reinvigorating Democracy: A Vote for Change

They also cite Pew Research Center data showing that trust in the federal government has gone from 77 percent in 1964 to 17 percent in 2019. But even in the face of these difficult odds, Gehl and Porter offer a solution—and one that can... View Details
Keywords: Young, Susan
  • Web

Related Resources - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Related Library Resources Photograph Collections The photograph holdings at Baker Library... View Details
  • 15 May 2013
  • Research & Ideas

From McRibs to Maseratis: The Power of Scarcity Marketing

quantitative and qualitative research to explain how we can turn cash into contentment. The key lies in changing our spending habits and adhering to five key principles: Buy Experiences (research shows that... View Details
Keywords: Re: Michael I. Norton
  • 24 Oct 2024
  • Blog Post

Trailblazing Success with Global Reach and Impact: Scott Wallinger (AMP 82, 1979)

axemanship, compass, mapping, and knots. During summers in college, I worked in various roles: at a National Forest in Idaho, conducting an aerial/ground oak wilt survey in the Shenandoah Valley of Virginia, and with Weyerhaeuser’s Forest View Details
  • 14 Jun 2011
  • First Look

First Look: June 14

managers, and the company ends up as a collection of feudal baronies. This is a recipe for long-term failure, say the authors. Their research of 12 top management teams at major companies suggests that firms thrive only when senior teams... View Details
Keywords: Sean Silverthorne
  • Web

Virtual Campus Tour | MBA

bring the case method alive—there are passionate debates, lots of laughs, and an energy that is unparalleled. Each section of approximately 90 students will spend their entire first year together in a single classroom. Hawes Hall... View Details
  • 01 Jun 2002
  • News

Alfred L. Cheauré - A Dog's Life

break to earn his MBA (with distinction), and then continued up the ranks as submarine squadron commander and finally deputy oceanographer of the Navy. After retiring from the Navy, he took an assignment with the Defense Advanced Research... View Details
Keywords: Susan Young
  • 14 Dec 2011
  • Research & Ideas

The New Measures for Improving Nonprofit Performance

that area. The real question is, when are these different methods appropriate, and under what circumstances? In international development there's been a lot of experimentation that hasn't quite made its way to the United States yet. A... View Details
Keywords: by Julia Hanna
  • 02 Jul 2001
  • Research & Ideas

Ray A. Goldberg

Coordination, another influential volume that applied this method of analysis to the wheat, soybean, and Florida orange industries. From those days to the present, Goldberg has remained an extraordinarily active and prolific scholar—the... View Details
Keywords: by Staff; Agriculture & Agribusiness
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