Marketing Culture - Publications - Faculty & Research

06 Dec 2021
News

What's the Word?

ability to act on ideas using zero-cost trading tools like Robinhood. On the positive side, Cohen notes, meme stocks signal levels of engagement with the stock market that haven’t been seen in decades. But the valuation of meme stocks is... View Details

Keywords: Julia Hanna; illustrations by Martha Rich; Manufacturing; Finance; News, Library, Internet, and Other Services; Information

07 Sep 2021
News

September 2021 Alumni Books

focus on large-scale beverage technology, sections cover starter cultures, regulatory challenges, genetic engineering, quality, and safety. From practical issues of developing probiotic beverages, to the marketing of these drinks to the... View Details

Keywords: Margie Kelley

Web

Challenges and Opportunities in the Restaurant Industry - Course Catalog

– how can cultures be developed to deliver both consistently? Among the most significant challenges facing the industry are the decreasing availability, increasing cost, and high turnover in the labor force. We will examine the responses... View Details

01 Jun 2012
News

Alumni Book Briefs

Channel by Connie Sage (University of Virginia Press) Among his many accomplishments, the late Frank Batten Sr. (MBA 1952) created the Weather Channel in 1982, which became the largest private weather company in the world and an American View Details

Keywords: News, Library, Internet, and Other Services; Information; Clothing and Clothing Accessories Stores; Retail Trade

08 Sep 2016
News

How We Make It Work

Its currency only grew with the 2012 publication of Anne-Marie Slaughter’s Atlantic Monthly article “Why Women Still Can’t Have It All,” followed by Sheryl Sandberg’s (MBA 1995) 2013 book, Lean In. This conversation was born out of a View Details

10 Mar 2009
First Look

First Look: March 10, 2009

Working Papers An Investigation of Earnings Management through Marketing Actions (revised) Authors: Craig J. Chapman and Thomas J. Steenburgh Abstract Prior research hypothesizes managers use "real actions," including the... View Details

Keywords: Martha Lagace

01 Dec 2013
News

Curing Health Care

2011) brings those two very different cultures together at Rock Health, a San Francisco–based full-service seed fund launched during her second year at HBS with classmate and medical doctor Nate Gross (MBA 2011). (Gross continues to serve... View Details

Keywords: Ambulatory Health Care Services; Health, Social Assistance; Management; Colleges, Universities, and Professional Schools; Educational Services

19 May 2016
Research Event

Crowdsourcing, Patent Trolls, and Other Research Insights Highlighted at Harvard Business School Symposium

markets, if a trader wants to purchase a bundle of shares, the market should tell the trader how much to pay. “We should think about how we can design interactions to achieve system-wide goals in social computing,” she said. Existing... View Details

Keywords: by Dina Gerdeman & Carmen Nobel

22 Feb 2018
News

My First Job

from the ground up. And I remember we had every memo that we ever wrote had to have five copies attached to it. The one particular memo I wrote, where I had to calculate the market share of Folger's Crystals Coffee, I didn't realize it... View Details

01 Oct 2002
News

Class Notes Extra

which he had moved for an earlier job. As a financial consultant, he assisted start-ups and performers such as Seals & Crofts, ZZ Top, and Larry Gatlin. In 1991, he and a partner founded a market research firm — the business is now called... View Details

05 Jun 2013
What Do You Think?

Do We Need to Extend ‘No Surprises Management?’

or are reluctant to risk carrying bad news up the chain of command, making a bad situation worse. What if the NSM concept was extended downward, to entreat managers not to surprise those reporting to them? The potential benefits were suggested by research I carried out... View Details

Keywords: by James Heskett

23 Nov 1999
Research & Ideas

What’s Your Strategy for Managing Knowledge?

removing client-sensitive information, we develop 'knowledge objects' by pulling key pieces of knowledge such as interview guides, work schedules, benchmark data, and market segmentation analyses out of documents and storing them in the... View Details

Keywords: by Morten T. Hansen, Nitin Nohria & Thomas Tierney; Consulting

09 Mar 2003
Research & Ideas

Education, Technology, and Business: What’s the Catch?

cultural affinity to education, having been educated in four different countries. Also, education is the second largest industry in the U.S., although business schools don't give this much attention, said Kalliarekos. A personal lifelong... View Details

Keywords: by Carla Tishler; Education

June 2024
Case

Building Innovation at VINCI

By: Dennis Campbell, Aluna Wang and Carlota Moniz

This case study explores how the VINCI Group, a French multinational operating in concessions, energy, and construction, bolstered awareness and adoption rates of new technologies within the organization. Through its separate innovation hub, Leonard, VINCI aimed to... View Details

Citation

Educators

10 Aug 2022
News

Skydeck Live: Stage Not Age

Initiative at the Stanford Distinguished Careers Institute. This episode of Skydeck Live is an excerpt from a conversation recorded at Golden’s recent Reunion, where she and I spoke about her new book, Stage [Not Age]: How to Understand and Serve People Over 60, the... View Details

24 Feb 2009
First Look

First Look: February 24, 2009

binding. Relaxing either of these two conditions causes matching to take place later, when more information about applicants' qualities is available, and consequently results in higher efficiency and fewer blocking pairs. This suggests that elements of View Details

Keywords: Martha Lagace

Career Coach

Fran Davis

Fran has a Ph.D. in Psychology and has worked at Harvard for over 25 years. Over these three decades she has provided career coaching for MBA students, HBS Alumni, and in Executive Education programs and has taught psychology courses (including Positive Psychology aka... View Details

31 Jul 2012
First Look

First Look: July 31

the Dutch IT outsourcing market and regularly wins high customer- satisfaction marks. The growing workload and 100% promise to customers have increased the pressure on its non-hierarchical teams of engineers, as well as the hiring speed,... View Details

Keywords: Carmen Nobel

02 Jan 2018
First Look

First Look at New Research and Ideas, January 3, 2018

as environmental challenges evolved, Swedish universities assumed leadership in creating environmental knowledge, while conventional management consultancies entered the market of environmental management. Download working paper:... View Details

Keywords: Sean Silverthorne

16 Mar 2003
Research & Ideas

At the Center of Corporate Scandal Where Do We Go From Here?

unmatched in the world. But the engine has grown so complex, and its capabilities so swift and powerful, that it has outstripped the governance mechanisms designed in a simpler time. We have made markets much more dynamic and far more... View Details

Keywords: by Kim B. Clark

Publications