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Show Results For
-
All HBS Web
(6,386)
- People (36)
- News (2,330)
- Research (2,845)
- Events (15)
- Multimedia (63)
- Faculty Publications (1,274)
- 16 Aug 2006
- Research & Ideas
Is MySpace.com Your Space?
Social networking sites such as MySpace.com are some of the most trafficked on the Web—MySpace had 46 million unique users in June and features nearly 100 million personal profiles posted by users, many of...
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- December 1992
- Case
Du Pont: Corporate Advertising for 1992
By: Stephen A. Greyser and Norman Klein
Describes Du Pont's 1992 corporate advertising campaign, and its objectives and key messages. The campaign is set in the context of Du Pont's historical corporate positioning ("better things for better living"). Includes target audiences, budget considerations, and the...
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Keywords:
Advertising Campaigns;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Corporate Strategy;
Chemical Industry
Greyser, Stephen A., and Norman Klein. "Du Pont: Corporate Advertising for 1992." Harvard Business School Case 593-023, December 1992.
- June 2014
- Teaching Note
Steve Carpenter at Cake Financial
After investing $9 million of venture capital, Cake Financial had failed to reach critical mass. In early 2010 Cake's assets were sold and the company was dissolved. Founded in 2006, the San Francisco-based Internet company allowed users to monitor their investments...
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- June 2021
- Supplement
Reversing Course on a Reverse E-Auction (C)
By: Kym Lew Nelson, James K. Sebenius and Alex Green
Global consumer products powerhouse LSP has found enormous savings in a trial run of a new competitive bidding tool for their procurement organization known as a reverse e-auction. But when Jen Baldwin is asked to achieve the same savings from her suppliers for a...
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Lew Nelson, Kym, James K. Sebenius, and Alex Green. "Reversing Course on a Reverse E-Auction (C)." Harvard Business School Supplement 921-053, June 2021.
- 19 Aug 2019
- Blog Post
Investing in Breakthrough Technologies to Lead the Energy Transition
highlighted above. Here are three of my favorite things about my internship. 1. Investing in forefront technologies to reduce the global carbon footprint Shell has set ambitious goals to invest $25-30...
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- 28 Jan 2016
- News
Want A Job You Love? Stop Looking And Job Craft It
- January 1995 (Revised September 1997)
- Case
TV Guide (B)
TV Guide, the nation's most profitable and largest magazine, attempts entry into the world of electronic publishing. The crux of TV Guide's strategy is to transform the magazine's content into a centralized database that can be accessed by new businesses, like...
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Keywords:
Market Entry and Exit;
Service Delivery;
Information Technology;
Marketing;
Information Publishing;
Service Industry;
Publishing Industry
Rayport, Jeffrey F., and Steven M. Salzinger. "TV Guide (B)." Harvard Business School Case 395-032, January 1995. (Revised September 1997.)
- February 2014
- Technical Note
Mobile Broadband and the Telecommunications Industry in 2011
By: Lynda M. Applegate, Kerry Herman and Christine Snively
Mobile broadband carriers provide network access to the Internet for a range of devices (typically portable or mobile), including consumer devices such as smartphones, tablets and E-Readers, but also a host of new emerging devices. Mobile broadband networks enable data...
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Keywords:
Telecommunications;
Mobile and Wireless Technology;
Applications and Software;
Information Infrastructure;
Digital Platforms;
Mobile and Wireless Technology;
Telecommunications Industry;
Information Technology Industry;
Technology Industry;
Communications Industry
Applegate, Lynda M., Kerry Herman, and Christine Snively. "Mobile Broadband and the Telecommunications Industry in 2011." Harvard Business School Technical Note 814-009, February 2014.
- 06 Jan 2014
- News
Innovation in turbulent times
- 26 Jul 2020
- News
What's the backup plan if there's no COVID-19 vaccine?
- December 2010 (Revised November 2014)
- Case
Steven Carpenter at Cake Financial
By: Thomas R. Eisenmann and Alison Berkley Wagonfeld
After investing $9 million of venture capital, Cake Financial had failed to reach critical mass. In early 2010 Cake's assets were sold and the company was dissolved. Founded in 2006, the San Francisco-based Internet company allowed users to monitor their investments...
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Keywords:
Corporate Entrepreneurship;
Business or Company Management;
Business Model;
Growth and Development Strategy;
Business Strategy;
Internet;
Financial Services Industry;
Web Services Industry
Eisenmann, Thomas R., and Alison Berkley Wagonfeld. "Steven Carpenter at Cake Financial." Harvard Business School Case 811-041, December 2010. (Revised November 2014.)
- 21 Oct 2010
- News
Harvard Business School Faculty on Facebook and Privacy
- April 2003
- Case
Energis (A)
By: John R. Wells
Describes the history of Energis, one of the United Kingdom's major alternative telecommunications network service providers (altnets). Tracks the company from its birth as a diversification move by the National Grid, the U.K.'s leading electricity distributor, through...
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Keywords:
History;
Change Management;
Business Exit or Shutdown;
Business Growth and Maturation;
Organizational Structure;
Industry Structures;
Telecommunications Industry;
United Kingdom
Wells, John R. "Energis (A)." Harvard Business School Case 703-505, April 2003.
- April 2001 (Revised July 2001)
- Case
Verge Software (A)
By: Dorothy A. Leonard and Elizabeth Kind
Scott Rozic, CEO of start-up Verge Software, has just told his board that he is taking the company in a totally new direction, moving from enterprise knowledge management software to Internet direct marketing. This case covers the start-up of the business, and Rozic's...
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Keywords:
Venture Capital;
Investment;
Corporate Entrepreneurship;
Business or Company Management;
Business Strategy;
Technological Innovation;
Applications and Software;
Management Teams;
Governing and Advisory Boards;
Business Startups;
Decision Choices and Conditions;
Product Development;
Information Technology Industry;
United States
Leonard, Dorothy A., and Elizabeth Kind. "Verge Software (A)." Harvard Business School Case 601-065, April 2001. (Revised July 2001.)
- 19 Apr 2019
- News
Penn Book Center to close in May, another store beaten out by Amazon
- April 2021
- Case
The Incentive for Legacy: Tsinghua University Education Foundation
By: Lauren Cohen, Hao Gao and Spencer C.N. Hagist
Vivian Yuan seeks to bolster the Tsinghua University Education Foundation's fundraising efforts and investment goals in a new era of Chinese higher education. Competing with elite members of China's C9 League of top universities, she must develop a set of incentives...
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Keywords:
Finance;
Marketing;
Strategy;
Negotiation;
Organizations;
Markets;
Higher Education;
Philanthropy and Charitable Giving;
Motivation and Incentives;
China
Cohen, Lauren, Hao Gao, and Spencer C.N. Hagist. "The Incentive for Legacy: Tsinghua University Education Foundation." Harvard Business School Case 221-100, April 2021.