Publications

January 2008 (Revised March 2008)
Case

Glass Egg Digital Media

Glass Egg is an outsource games development firm in Vietnam. They are able to offer brand-name publishers-Microsoft EA, Atari-significant cost savings in the development of art assets for their video games. However, the firm's management find themselves at a point at... View Details

Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Marketing Strategy; Demand and Consumers; Product Development; Organizational Structure; Entertainment and Recreation Industry

Jeremy Yang is an Assistant Professor of Business Administration in the Marketing Unit at Harvard Business School. He teaches Marketing in the MBA required curriculum. He develops data products for... View Details

Keywords: advertising; media; entertainment; information; consumer products

09 Sep 2008
First Look

First Look: September 9, 2008

customers in new product development) and developing a reputation for environmentally friendly behavior. What is the role of operations management in this context? Purchase this case:... View Details

Keywords: Sean Silverthorne

Youngme Moon

Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book, View Details

20 Nov 2019
News

Factories without walls: How Autodesk is redesigning the work of architecture, construction, and manufacturing

11 Feb 2021
Blog Post

2+2 Where Are They Now Spotlight: Ali Evans (MBA 2019)

student business manager within HSA, I gained valuable business and leadership experience managing teams of up to 25 employees and helped launch a startup that was venture funded and is still growing today.... View Details

07 Feb 2022
Research & Ideas

Digital Transformation: A New Roadmap for Success

customer or employee experiences. Some might consider the use of AI in "people decisions" dehumanizing. Again, leaders should prepare to manage the emotions associated with learning to use data to make... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

30 Apr 2013
First Look

First Look: April 30

this book can help you change your life. Publisher's link: http://hbr.org/product/what-you-re-really-meant-to-do-a-road-map-for-reaching-your-unique-potential/an/11370E-KND-ENG 2006 Management Science Overcoming Resistance to... View Details

Keywords: Sean Silverthorne

November 2000
Case

Geocast Network Systems, Inc.

By: Thomas R. Eisenmann, Christina L. Darwall and Elizabeth Kind

Geocast, a venture-backed start-up, had developed innovative technology for "datacasting" broadband information and entertainment content to an external hard drive, where it was cached for later retrieval by a Web-enabled PC. By using terrestrial TV, direct broadcast... View Details

Keywords: Business Model; Customer Value and Value Chain; Entrepreneurship; Venture Capital; Information Management; Technological Innovation; Marketing Channels; Corporate Strategy; Entertainment and Recreation Industry; Web Services Industry

28 Jan 2019
Research & Ideas

Forget Cash. Here Are Better Ways to Motivate Employees

rewarded, despite the fact that US companies are spending more than a fifth of their budgets on wages. What employees crave even more is to feel that their managers appreciate them and aren’t afraid to show it, not only in paycheck terms,... View Details

Keywords: by Dina Gerdeman

01 Dec 2023
News

The Imposter Among Us

having a sense of optimism, not taking oneself very seriously, and committing to the job are remedies to address this phenomenon. It actually helped me become more circumspect, more of a listener than a talker. I worked toward being more empathetic with my View Details

Keywords: Business Schools & Computer & Management Training; Business Schools & Computer & Management Training

June 2020 (Revised July 2023)
Case

Time Out: The Evolution from Media to Markets

By: Kate Barasz and Eva Ascarza

In February 2020, Time Out’s chief executive officer Julio Bruno is evaluating the strategic direction of the company. Over the span of five decades, Time Out — the global media and entertainment brand — had gone from a self-published counterculture publication in... View Details

Keywords: Branding; Media Businesses; Hospitality; Hospitality Industry; Digital; Brands and Branding; Media; Marketing; Marketing Strategy; Organizational Change and Adaptation; Strategy; Media and Broadcasting Industry; Food and Beverage Industry; United Kingdom; United States

12 Apr 2004
Research & Ideas

Operations and the Competitive Edge

Obstacles facing companies in today's hyper-competitive global markets are seemingly more complex than ever, to the point that managers must rethink many of the basic principles of good operations management, says Robert Hayes. In a new... View Details

Keywords: by Martha Lagace

December 2005 (Revised May 2009)
Case

C.R. Smith and the Birth of American Airlines

By: Anthony Mayo and Laura Gaie Singleton

Presents an overview of the path that C.R. Smith pursued to build American Airlines into one of the largest airlines in the world in the 20th century. Over the course of his 30-year tenure as president of American Airlines, Smith deployed a three-pronged... View Details

Keywords: Leadership Style; Growth and Development Strategy; Industry Growth; Operations; Air Transportation Industry; United States

August 2008 (Revised September 2009)
Case

Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS

By: Tarun Khanna, Sonali R. Bloom and David E. Bloom

This case explores the role that MTV, with its heavy diet of music and general youth-oriented media content, plays in spreading public-service messaging to contain the scourge of HIV/AIDS worldwide. There is a focus especially on its efforts in several emerging... View Details

Keywords: For-Profit Firms; Developing Countries and Economies; Multinational Firms and Management; Health Care and Treatment; Emerging Markets; Corporate Social Responsibility and Impact; Corporate Strategy; Health Industry; Africa

July–August 2013
Article

Building Sustainable Cities

By: John D. Macomber

By 2050 the number of people living in cities will have nearly doubled, to 6 billion, and the problems created by this rampant urbanization are among the most important challenges of our time. Of all resource-management issues, the author argues, water, electricity,... View Details

Keywords: Growth Management; Urban Development; Entrepreneurship; Infrastructure; City

Read Now

June 2012 (Revised August 2012)
Case

MF Global: Changing Stripes

By: Clayton Rose, Yasmin Dahya and Jenevieve Lee

Jon Corzine became the CEO of MF Global in March of 2010. Eighteen months later, and in the wake of a massive trade in European sovereign debt, the firm filed for bankruptcy, the 8th largest in U.S. history. As the firm failed it was discovered that over $1.6 billion... View Details

Keywords: Strategy; Leadership; Governance; Bankruptcy; Financial Firms; Financial Crisis; Brokerage; Asset Management; Sovereign Finance; Insolvency and Bankruptcy; Borrowing and Debt; Trade; Business Model

May 2019
Supplement

Kjell and Company: Motivating Salespeople with Incentive Compensation (D)

By: Doug J. Chung

Kjell & Company was a Swedish retail electronics chain. The company’s products consisted of home electronics and accessories. The company was noted for its excellent customer service and a fair “one-for-all” HR policy. Historically, the salespeople had been compensated... View Details

Keywords: Salesforce Management; Compensation and Benefits; Motivation and Incentives; Change Management; Behavior; Electronics Industry; Sweden