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Show Results For
- All HBS Web
(3,171)
- News (1,003)
- Research (1,916)
- Events (15)
- Multimedia (20)
- Faculty Publications (874)
- 05 Jul 2006
- Working Paper Summaries
The Presentation of Self in the Information Age
- 05 Dec 2006
- First Look
First Look: December 5, 2006
best help the company make the transition. Fusilier's new solutions strategy has made the decision that much more difficult. Under this model, the company must revamp its incentives, training, View Details
Keywords: Sean Silverthorne
- September 2018
- Article
Religious Shoppers Spend Less Money
By: Didem Kurt, J. Jeffrey Inman and Francesca Gino
Although religion is a central aspect of life for many people across the globe, there is scant research on how religion affects people’s non-religious routines. In the present research, we identify a frequent consumption activity that is influenced by religiosity:... View Details
Kurt, Didem, J. Jeffrey Inman, and Francesca Gino. "Religious Shoppers Spend Less Money." Journal of Experimental Social Psychology 78 (September 2018): 116–124.
- Web
About - Business & Environment
Founder, Probable Futures Spencer Glendon is working with Michael Toffel and Peter Tufano on research projects related to climate change. Spencer is dedicated to making climate science more accessible,... View Details
- November–December 2020
- Article
Lifting the Veil: The Benefits of Cost Transparency
By: Bhavya Mohan, Ryan W. Buell and Leslie K. John
Firms do not typically disclose information on their costs to produce a good to consumers. However, we provide evidence of when and why doing so can increase consumers’ purchase interest. Specifically, building on the psychology of disclosure and trust, we posit that... View Details
Mohan, Bhavya, Ryan W. Buell, and Leslie K. John. "Lifting the Veil: The Benefits of Cost Transparency." Special Issue on Marketing Science and Field Experiments. Marketing Science 39, no. 6 (November–December 2020): 1105–1121.
- 25 Nov 2019
- Research & Ideas
When Your Passion Works Against You
Passion: When and How Expressing Passion Elicits Status Conferral and Support from Others, was published in July 2019 in the journal Organizational Behavior View Details
Keywords: by Dina Gerdeman
- 25 Jun 2024
- Research & Ideas
How Transparency Sped Innovation in a $13 Billion Wireless Sector
2018, much of which came from the Federal Communications Commission’s (FCC) massive database of Wi-Fi products. The researchers used the FCC documents and other sources to observe firms' positions in a supply chain with rich detail,... View Details
- 26 Jul 2022
- Research & Ideas
Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews
important for review sites such as Yelp to post chronological reviews that reflect current conditions, since hygiene can vary wildly based on new management and staff, the research team says. “Review sites should be careful in View Details
- 09 Nov 2016
- Op-Ed
6 Lessons from Donald Trump's Winning Marketing Manual
Skies." Nike insists that you "Just Do It." The most successful brands also allow their consumers to co-create brand meaning. “Let's Make America Great Again” is an inclusive call to arms with a powerful goal that each... View Details
Keywords: by John A. Quelch
- 01 Oct 2012
- Research & Ideas
Better by the Bundle?
separately. "Bundling is pervasive in several markets, and it works in many cases," says Vineet Kumar, an assistant professor in the Marketing Unit at Harvard Business School. People appreciate bundles even at places like McDonald's,... View Details
Keywords: by Dina Gerdeman
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
into a bigger social conversation and still make it relevant to the brand?” Forgetting that on the Web, consumers control your brand With traditional marketing, brand managers took time to carefully craft... View Details
- 02 Apr 2021
- Research & Ideas
Salary Negotiations: A Catch-22 for Women
exercises in negotiation. The researchers wanted to understand why women consistently underperform men in similar negotiation settings, as has been repeatedly shown by past research. Having a strong alternative shapes behavior Among the... View Details
Keywords: by Kristen Senz
- 25 Oct 2010
- HBS Case
Tesco’s Stumble into the US Market
Tesco PLC is the third-largest retailer in the world, just behind Wal-Mart and Carrefour. But that didn't make the UK-based chain immune from many costly mistakes as it entered the US market in 2006. For... View Details
- March 2015
- Teaching Note
CVS Health: Promoting Drug Adherence
Email mking@hbs.edu for a courtesy copy.
This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Teaching Note 515-086, March 2015. (Email mking@hbs.edu for a courtesy copy.)
- 08 Dec 2009
- First Look
First Look: Dec. 8
conflict and enhancement within people on two crucial aspects of resolving problems with others: integrative behavior and openness. The results of two studies support the... View Details
Keywords: Martha Lagace
- March 2022
- Article
How Much Does Your Boss Make? The Effects of Salary Comparisons
By: Zoë B. Cullen and Ricardo Perez-Truglia
The vast majority of the pay inequality in an organization comes from differences in pay between employees and their bosses. But are employees aware of these pay disparities? Are employees demotivated by this inequality? To address these questions, we conducted a... View Details
Keywords: Salary; Inequality; Managers; Career Concerns; Pay Transparency; Wages; Equality and Inequality; Perception; Behavior
Cullen, Zoë B., and Ricardo Perez-Truglia. "How Much Does Your Boss Make? The Effects of Salary Comparisons." Journal of Political Economy 130, no. 3 (March 2022): 766–822.
- 28 Sep 2023
- News
Screen Time
iStock/ST.art MBA 1982’s Section B had already formed a close-knit group that gathered often in the decades following their time at the School, when the pandemic appeared in the spring of 2020. Unable to enjoy one another’s company in person, the group didn’t miss a... View Details
Keywords: Margie Kelley
- 20 Dec 2010
- Research & Ideas
Panama Canal: Troubled History, Astounding Turnaround
fall of the canal's importance to the United States, the handover of the canal to Panama in 1999, and the way the canal has thrived under Panamanian control. In this e-mail interview, Maurer discusses the factors that View Details
- 17 Apr 2022
- Book
How to Avoid the 'Ethical Slide' That Leads Companies Astray
ethical practice is the best compass, she advises. “The world is changing around businesses,” Nelson says. “There is more pressure to make profits, and at the same time to respond to environmental, social,... View Details
Keywords: by Lane Lambert
- July 2021
- Article
Consumers—Especially Women—Avoid Buying from Firms with Higher Gender Pay Gaps
By: Tobias Schlager, Bhavya Mohan, Katherine DeCelles and Michael I. Norton
We document a unique driver of consumer behavior: the public disclosure of a firm’s gender pay gap. Four experiments provide causal evidence that when firms are revealed to have gender pay gaps, consumers are less willing to pay for their goods, a reaction driven by... View Details
Keywords: Pay Gap; Perceived Wage Fairness; Purchase Intention; Gender; Wages; Fairness; Perception; Consumer Behavior
Schlager, Tobias, Bhavya Mohan, Katherine DeCelles, and Michael I. Norton. "Consumers—Especially Women—Avoid Buying from Firms with Higher Gender Pay Gaps." Special Issue on Consumer Psychology for the Greater Good. Journal of Consumer Psychology 31, no. 3 (July 2021): 518–531.