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- All HBS Web
(2,004)
- People (2)
- News (322)
- Research (1,499)
- Events (1)
- Multimedia (4)
- Faculty Publications (879)
- 06 Dec 2021
- News
The Sparkles in Our Skies
created a market out of thin air. “We have customers who have come to us and said, ‘I never previously considered a diamond because of the impact,’” says Aether’s cofounder and chief marketing officer Robert Hagemann (MBA 2011). “That is... View Details
- 01 Jun 1996
- News
Reinventing Marketing
Professor Robert J. Dolan, whose research focuses on pricing, will oversee the required Marketing course in the 1996-97 academic year. The elective curriculum has also been restructured, based in part on feedback from student focus... View Details
- 01 Sep 2016
- News
Case Study: Alumni Advice for a Health Care Startup
legal firms. Then I would consider the kind of bundled options one might find in “gold-plated” health care policies. —Kate Stohlman (MBA 1984) If customer results can differentiate your product(s) for the employer, your pricing should... View Details
- 21 Nov 2017
- First Look
First Look at New Research and Ideas, November 21, 2017
Clustering Customers at Chateau This case was written for the EC course “Managing with Data Science.” The course provides MBA students with no programming experience an introduction to the field of data science and its applications in... View Details
Keywords: Sean Silverthorne
- 04 Jan 2010
- Research & Ideas
Best of HBS Working Knowledge 2009
Many business leaders are mystified about how to reach potential customers on social networks such as Facebook. HBS professor Mikolaj Jan Piskorski provides a fresh look into the interpersonal dynamics of these sites and offers guidance... View Details
Keywords: by Staff
- 01 Mar 2019
- News
Case Study: Off to a Fine Art
platters in counts of 30 each. “But for me to have 100 original pieces to offer a catering company, that’s a relatively big investment for a small and young business,” she says. Rentals accounted for a third of Clay’s revenue in the first year, and they’re the sole... View Details
Keywords: Jen McFarland Flint
- 24 Sep 2001
- Research & Ideas
How To Be an Angel Investor
(reading the plan, talking to people they know ) and others granting a meeting without looking at the plan at all. Some angels rely on their intuition while others crunch a lot of numbers. Almost all angels source carefully, make good use of co-investors, and View Details
Keywords: by David Amis & Howard Stevenson
- Profile
Folafolu Folowosele
helped students pass their exams. Our customer research gave us an idea. We found that similar to most foreign students, many Chinese kids struggled to fit into the social culture of American universities, so we recommended that Owen... View Details
- 01 Jun 2012
- News
FIELD 3 Tests Students
Program. “It exposed the entire class to the challenge and excitement of being an entrepreneur, creating an idea, and making it a reality. “The focus was on taking action, learning from the response to that action, and making changes to... View Details
Keywords: FIELD program
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
sending some customers charity vouchers and others more standard product discounts (15% off your next purchase)—will allow companies to compare directly the ROI on charitable actions versus more traditional marketing actions - and... View Details
Keywords: by Sean Silverthorne
- 13 Nov 2020
- News
Insatiably Curious
and analytics than liberal arts when you don’t speak the language,” observes Ma. Her hard work and focus paid off: She was accepted at MIT and graduated with a degree in electrical engineering. “I believe in what the School is trying to... View Details
- 03 Mar 2009
- First Look
First Look: March 3, 2009
and complementary effects across channels to provide sales forecasting, promotion planning, and customer relationship management guidance to multichannel managers. We investigate three contingencies in a sales analysis of a leading U.S.... View Details
Keywords: Martha Lagace
- 07 Aug 2018
- First Look
New Research and Ideas, August 8, 2018
process-improvement strategies. We used TDABC to evaluate the cost of providing pain control to patients undergoing thoracic surgery and to estimate the impact of specific process improvements on cost. Retrospective healthcare utilization data, with a View Details
Keywords: by Sean Silverthorne
- 07 Sep 2021
- News
Skydeck Voices: For My Next Act
just focus on that. Jennifer Wilson-Buttigieg, OPM Class 33. Retirement—nowhere near it. And if you really love what you do and you have a passion with a capital p, there's no need to retire. My mom, our founder, our chairman, our CEO,... View Details
- 25 May 2020
- Research & Ideas
Has Occupational Licensing Outlived Its Usefulness?
or she will pay. The study, Consumer Protection In An Online World: An Analysis Of Occupational Licensing, is the first to look together at what consumers care about and the effects on demand and metrics of customer satisfaction. It is... View Details
- 14 Feb 2017
- First Look
First Look at New Research: February 14
817-016 Mark43 The founders of Mark43, an early-stage startup that provides software for law enforcement agencies, must decide whether to bid on a request for proposals (RFP) from the Los Angeles Police Department (LAPD). On the one hand, LAPD would be a second large... View Details
Keywords: Sean Silverthorne
- 01 Sep 2003
- News
Globalization Revisited
argued that advances in communications technology were increasingly inspiring consumers around the world to want the same things. Therefore, he declared, international companies should cease to act as “multinationals” that customized... View Details
- 01 Mar 2008
- News
Negotiating with Wal-Mart
Wal-Mart, the world’s largest retailer, sold $315.6 billion worth of goods in 2006. With its single-minded focus on “EDLP” (everyday low prices) and the power to make or break suppliers, a partnership with Wal-Mart is either the Holy... View Details
- 01 Oct 1998
- News
Supplying Demand
country, he says, "to see the stores as the customer sees them." Along with legions of price-conscious customers, Stemberg's office superstore concept has also attracted its share of imitators. Within two years of opening its doors,... View Details
Keywords: Paul Michelman
- 10 Sep 2015
- Blog Post
Why We Recruit: EF Education First
about helping people create new opportunities for themselves through immersive international experiences. We offer our customers every imaginable way to see the world, engage with another culture, learn a language, or earn an academic... View Details