Publications

February 1989 (Revised October 1994)
Case

Asahi Breweries Ltd.

By: Malcolm S. Salter

Focuses on competitive repositioning, organizational renewal, and personal leadership. Describes how Asahi Breweries was faced with a major capacity expansion decision after succeeding in increasing market share dramatically in the traditionally stable Japanese beer... View Details

Keywords: Competitive Strategy; Expansion; Leadership; Organizational Structure; Product Launch; Management Teams; Business or Company Management; Marketing Strategy; Supply Chain Management; Mission and Purpose; Food and Beverage Industry; Japan

Fall 2016
Article

The Impact of Supplier Inventory Service Level on Retailer Demand

By: Nathan Craig, Nicole DeHoratius and Ananth Raman

To set inventory service levels, suppliers must understand how changes in inventory service level affect demand. We build on prior research, which uses analytical models and laboratory experiments to study the impact of a supplier’s service level on demand from... View Details

Keywords: Demand and Consumers; Service Delivery; Supply Chain; Order Taking and Fulfillment; Retail Industry

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31 May 2017
Sharpening Your Skills

10 Harvard Business School Research Stories That Will Make Your Mouth Water

looks at how industry players and regulators collectively decided what butter, oranges, and other foods should look like—and how they redefined the meaning of “natural.” Clay Christensen's Milkshake Marketing Clayton Christensen explains how a fast food View Details

Keywords: by Sean Silverthorne; Food & Beverage

Profile

Amanda Pratt

test your hypotheses; you learn strategic thinking through practice." Last summer, Amanda went to Nairobi where she took an internship working on the supply chain and operations for a company that runs a number of American fast-food... View Details

Keywords: Healthcare/Biotech

29 Aug 2006
First Look

First Look: August 29, 2006

Using Judgmental Forecasts Authors:Vishal Gaur, Saravanan Kesavan, Ananth Raman, and Marshall L. Fisher Periodical:Manufacturing and Service Operations Management (forthcoming) Abstract Measuring demand uncertainty is a key activity in supply View Details

Keywords: Sean Silverthorne

28 Apr 2011
Op-Ed

While Waiting for Japan’s Recovery, Let’s Enhance Supplier Competitiveness at Home

The devastating Japanese earthquakes sent aftershocks of another kind to the economy: the potential disruption of the flow of goods from Japanese suppliers to US high-tech manufacturers. But the Obama administration and domestic companies do not have to wait for... View Details

Keywords: by Rosabeth Moss Kanter

19 Oct 2010
Working Paper Summaries

The Impact of Supply Learning on Customer Demand: Model and Estimation Methodology

Keywords: by Nathan Craig, Nicole DeHoratius & Ananth Raman; Apparel & Accessories; Fashion

November 2000
Case

Clust.com: Dream More and Pay Less

Clust is a French group-buying Web site. Instead of marketing products to consumers, Clust is marketing aggregated consumer demands to manufacturers. Consequently, beyond the usual act of choosing among predefined alternatives, consumers are expected to bring up their... View Details

Keywords: Customer Value and Value Chain; Marketing

establishments into an industry-focused healthcare company under the CVS name. His restructuring gamble paid off – building the largest drug retail chain in the United States generating over $15 billion in revenues. View Details

Keywords: Retail

27 Feb 2024
Blog Post

IFC India: Development while Decarbonizing - Understanding India’s Agriculture Landscape

working throughout the food value chain – creating better information flow from demand to supply points and educating farmers on regenerative farming practices. Pixxel on the other hand, approaches the issue from a more macro level,... View Details

June 2011 (Revised February 2024)
Background Note

Carbon Footprints: Methods and Calculations

By: Michael W. Toffel, Stephanie van Sice and Kelsey Carter

Describes methods to calculate the carbon footprint (greenhouse gas emissions) of an organization's operations and supply chain, and a product or service. Illustrates concepts with examples of calculating the carbon footprint of organizations and products. Provides... View Details

Keywords: Measurement; Climate Change; Climate Impact; Carbon Accounting; Carbon Footprint; Carbon Emissions; Sustainability; Environmental Management; Operations; Supply Chain; Pollutants; Measurement and Metrics; Environmental Sustainability

October 2016 (Revised November 2018)
Case

Indigo Agriculture

By: Marco Iansiti, Michael W. Toffel and Christine Snively

Indigo Agriculture had successfully developed and launched its first commercial product, microbe-enhanced cotton seeds, on an accelerated product development timeline. In late 2016, as the company was about to launch its second product, winter wheat, the management... View Details

Keywords: Product Development; Agribusiness; Science-Based Business; Operations; Management; Agriculture and Agribusiness Industry; Technology Industry

June 2009
Case

Plaza, the Logistics Park of Zaragoza

In the year 2000, the Government of the Autonomous Community of Aragón, Spain, made public a project for the development of a large-scale logistics park in the outskirts of the city of Zaragoza. With an area of nearly 13 square kilometers, PLAZA (an acronym for... View Details

Keywords: Customer Satisfaction; Geographic Location; Growth and Development Strategy; Infrastructure; Logistics; Supply Chain; Transportation; Distribution Industry; Zaragoza

2020
Chapter

Luxury and Environmental Responsibility

By: Anat Keinan, Sandrine Crener and Dafna Goor

Luxury and sustainability are often perceived as incompatible and contradictory. However, as the concept of luxury and our understanding of conspicuous consumption are evolving and need to be revisited—from conspicuous to conscious consumption—the book chapter explores... View Details

Keywords: Luxury; Goods and Commodities; Trends; Environmental Sustainability; Research

superstore concept in electronics retailing) and a smaller, portable brand-name electronics storefront. Wurtzel perfected this merchandising strategy as his chain expanded throughout the United States, and under his direction, the firm’s... View Details

Keywords: Retail

22 Jan 2019
First Look

New Research and Ideas, January 22, 2019

experimentation that is required for the initial commercialization and diffusion of technologies. A New Categorization of the U.S. Economy: The Role of Supply Chain Industries in Innovation and Economic Performance By: Delgado, Mercedes,... View Details

Keywords: Dina Gerdeman

29 Oct 2015
Blog Post

Why We Recruit: Bloom Energy

Project Finance, Marketing, HR, and Supply Chain departments will continue to be offered annually during the summer, with recruitment starting in December. Depending on our business needs, full time opportunities may be available in these... View Details

Keywords: Manufacturing

20 Jun 2017
First Look

First Look at New Research and Ideas, June 20

case:https://cb.hbsp.harvard.edu/cbmp/product/905409-PDF-ENG Harvard Business School Case 317-052 The Ready-Made Garment Industry: A Bangladeshi Perspective (A) Responsibility for working conditions in contract factories within the supply View Details

Keywords: Sean Silverthorne

September 2007 (Revised February 2010)
Case

Compass Box Whisky Company

Compass Box Whisky Company is facing a changing supply situation and is evaluating switching to a business model with high inventory and long lead times. The company must consider what the change will mean for operations, risk, and measuring profitability. View Details

Keywords: Financial Statements; Business Model; Profit; Product; Supply Chain; Organizational Change and Adaptation; Risk and Uncertainty