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Show Results For
- All HBS Web
(3,300)
- News (1,003)
- Research (1,894)
- Events (15)
- Multimedia (20)
- Faculty Publications (874)
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- 11 Jul 2005
- Research & Ideas
The New International Style of Management
system of global management, to the extent it can still be called American, will look less like it used to and more like something "multinational." People are willing to adjust their behavior to... View Details
Keywords: by Garry Emmons
- 24 Oct 2012
- Research & Ideas
Want People to Save More? Send a Text
"Congratulations! Last week you made your weekly deposit, and we just informed your Savings Buddy of your achievement." The savings buddy received this email: "Good news, last week [Joe] made his weekly deposit. Thanks for... View Details
Keywords: by Kim Girard
- July 2005
- Article
Profit Maximization versus Disadvantageous Inequality in Choice Behavior: The Impact of Self-Categorization
By: S. M. Garcia, A. Tor, M. Bazerman and D. T. Miller
Garcia, S. M., A. Tor, M. Bazerman, and D. T. Miller. "Profit Maximization versus Disadvantageous Inequality in Choice Behavior: The Impact of Self-Categorization." Journal of Behavioral Decision Making 18, no. 3 (July 2005): 187–198.
- 19 May 2011
- Research & Ideas
Empathy: The Brand Equity of Retail
Harvard Business School, professor Ananth Raman discussed the importance of empathy in customer-facing business. "As we're talking about things like retail efficiency and profitability, this is a topic that I think needs more attention,"... View Details
- 12 Oct 2011
- First Look
First Look: October 12
2011) Abstract Organizational culture-the shared assumptions, values, and behaviors that determine "how we do things around here"-can be measured and shaped. In... View Details
Keywords: Sean Silverthorne
- 05 Feb 2001
- Research & Ideas
The Ten Deadly Mistakes of Wanna-Dots
extremely hard to do. Worse yet, it doesn't work. The bulldog doesn't suddenly become beautiful because it was forced to wear lipstick. Nothing else about the bulldog or its behavior has changed. It makes... View Details
Keywords: by Rosabeth Moss Kanter
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
technology at all but with the way you are collecting and using your data, experts say. Although getting your CRM program in order is an essential component of achieving customer loyalty, there's much more that you need to do.... View Details
Keywords: by Jean Ayers
- May 2018
- Case
The Multiple Myeloma Research Foundation's Answer Fund
By: Richard G. Hamermesh and Matthew G. Preble
Keywords: Data Analytics; Customer Focus and Relationships; Customer Relationship Management; Cost vs Benefits; Investment Return; Health Care and Treatment; Innovation Leadership; Intellectual Property; Knowledge Sharing; Knowledge Dissemination; Leadership; Leading Change; Resource Allocation; Goals and Objectives; Marketing Communications; Performance; Programs; Projects; Business and Community Relations; Business and Stakeholder Relations; Networks; Partners and Partnerships; Research and Development; Genetics; Behavior; Motivation and Incentives; Social and Collaborative Networks; Nonprofit Organizations; Strategy; Health Industry; Pharmaceutical Industry; Biotechnology Industry; United States
- 12 Dec 2019
- Research & Ideas
How to Turn Down the Boil on Group Conflict
Even as polarized political discussion appears to have frozen the possibility of compromise, new research suggests that divided sides can come together on many issues to make decisions. “Our research finds that inaccurate beliefs really... View Details
Keywords: by Michael Blanding
- 22 Jan 2013
- First Look
First Look: Jan. 22
in Japanese corporate practices plays an important role in this phenomenon. Sometimes justified as an embodiment of Japanese culture, the opacity of Japanese corporations is credited with empowering managers to make long-term business... View Details
Keywords: Sean Silverthorne
- 11 Dec 2007
- First Look
First Look: December 11, 2007
Barron, Stephen George Leider, and Jennifer N. Stack Periodical:Organizational Behavior and Human Decision Processes (forthcoming) Abstract In... View Details
Keywords: Martha Lagace
- 16 Jan 2007
- First Look
First Look: January 16, 2007
Baker and Jeffrey Wurgler Periodical:Journal of Economic Perspectives (forthcoming) Abstract Real investors and markets are too complicated to be neatly summarized by a few selected biases View Details
Keywords: Martha Lagace
- 15 Dec 2020
- Research & Ideas
The Unspoken Messages of COVID-19 Restrictions
freedom ring (safely) Since the start of the pandemic, people have been making decisions with limited data about questions as basic as whether to get a haircut and as complex... View Details
- 08 May 2007
- First Look
First Look: May 8, 2007
pillars might keep key insights on organizational decision making from emerging. Finally, there is the need to incorporate major developments that have been generated post-Carnegie School, both within... View Details
Keywords: Martha Lagace
- 24 Oct 2006
- First Look
First Look: October 24, 2006
under managerial control. Only then will vendors make appropriate short- and long-term investment decisions in their customer management effort that will not only lead to more... View Details
Keywords: Sean Silverthorne
- January 2010 (Revised March 2013)
- Case
HubSpot: Lower Churn through Greater CHI
By: F. Asis Martinez Jerez, Thomas Steenburgh, Jill Avery and Lisa Brem
HubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the... View Details
Keywords: Business Startups; Customer Relationship Management; Customer Satisfaction; Customer Value and Value Chain; Forecasting and Prediction; Consumer Behavior; Happiness; Consulting Industry
Martinez Jerez, F. Asis, Thomas Steenburgh, Jill Avery, and Lisa Brem. "HubSpot: Lower Churn through Greater CHI." Harvard Business School Case 110-052, January 2010. (Revised March 2013.)
- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
undercut a positive message about a product's benefits with safety warnings. That might make you feel uncomfortable and even dissuade you from buying the brand. You might instead buy a competitive product... View Details
- 12 Dec 2022
- Research & Ideas
Buy-In from Black Patients Suffers When Drug Trials Don’t Include Them
Alaskan Native communities at the time. A key question that interested Alsan and the researchers at Stanford was whether the representativeness of the study mattered for actual prescribing and use of new... View Details
- 09 Feb 2010
- First Look
First Look: Feb. 9
Author:Julio J. Rotemberg Publication:In Policymaking Insights from Behavioral Economics. Boston: Federal Reserve Bank of Boston, 2009 Abstract This paper starts by discussing consumers' cognitive and... View Details
Keywords: Martha Lagace
- 19 Dec 2016
- Research & Ideas
The 10 Most Popular Stories of 2016
Union will be far-reaching. John A. Quelch shares his thoughts on the ramifications of Brexit. Skills and Behaviors That Make Entrepreneurs Successful Research by Lynda... View Details
Keywords: by Carmen Nobel