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  • February 2010
  • Case

Applied Research Technologies, Inc.: Global Innovation's Challenges

By: Christopher A. Bartlett and Heather Beckham
Applied Research Technologies, Inc. (ART) is a diversified technology company which has used its entrepreneurial culture and encouragement of innovation as an ongoing competitive advantage. The case concentrates on the challenges faced by Peter Vyas, the Filtration... View Details
Keywords: Management Style; Managerial Roles; Management Practices and Processes; Reputation; Organizational Culture; Innovation and Management; Competitive Advantage; Entrepreneurship; Management Systems; Cross-Cultural and Cross-Border Issues; Technology Industry
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  • 27 Oct 2002
  • Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

even more difficult than in the past. Why the concern about coordination between sales and marketing? Every business exists for financial performance—making money. We know generally how to measure it across different companies and... View Details
Keywords: by Benson Shapiro

    Joseph L. Bower

    JOSEPH L. BOWER, Donald K. David Professor Emeritus, has been a leader in general management at Harvard Business School for 51 years. He also served on the faculty of the Harvard Kennedy School during its first decade.  He has served in many administrative roles... View Details

    Keywords: banking; chemical; electronics; financial services; home appliances; hotels ＆ motels; information technology industry; insurance industry; private equity (LBO funds); retailing
    • June 2018
    • Case

    Forta Furniture: International Expansion

    By: John A. Quelch and Karthik Easwar
    The Forta Furniture case highlights the need to consider new market expansion to grow a firm. It demonstrates that simply doing what has always been done is not sustainable when other competitors enter the market with differentiated or potentially superior offerings.... View Details
    Keywords: Market Entry and Exit; Global Range; Decision Making; Analysis; Cross-Cultural and Cross-Border Issues; Growth and Development Strategy; Brands and Branding; Expansion
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    • 20 May 2022
    • News

    Musk Misconduct Allegation Won’t Stop Twitter Deal, Experts Say

    • November 2016 (Revised February 2017)
    • Case

    BrightStar Care: The Evolution of a Leadership Team

    By: Boris Groysberg, Colleen Ammerman and John D. Vaughan
    BrightStar Care was a rapidly growing franchise of home health care agencies. Founded by husband and wife team JD and Shelly Sun as a single agency near Chicago in 2002, BrightStar had opened nearly 300 franchises across the United States by 2016, generating over $300... View Details
    Keywords: Health Care Services; Entrepreneurs; Board Of Directors; Boards Of Directors; Health Care Industry; Growth Strategy; Organizational Change; Brand Positioning; Entrepreneurial Organizations; Entrepreneurial Management; Franchising; Family-owned Business; Home Health Care; Managing Growth; Management Styles; Organizational Development; Talent Management; Women Executives; Women And Leadership; Business Startups; Family Business; Small Business; Talent and Talent Management; Governing and Advisory Boards; Health Care and Treatment; Human Capital; Leadership Development; Leadership Style; Business or Company Management; Growth and Development Strategy; Management Analysis, Tools, and Techniques; Management Skills; Management Style; Management Succession; Management Systems; Management Teams; Brands and Branding; Marketing Strategy; Strategy
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    • 2012
    • Case

    UFIDA (F)

    By: F. Warren McFarlan, Donghong Li and Guo Jia
    As an extension of UFIDA (A-E), UFIDA (F) using early 2012 as the time node, looks at UFIDA's major steps taken during 2010-2011, accomplishments, and major future opportunities and challenges. The case focuses on the new market development of Cloud Computing and the... View Details
    Keywords: China; Strategy; China
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    • 17 Dec 2020
    • Blog Post

    9 Ways to Have a Better 2021

    Yes, we know it shouldn’t be too difficult to improve on 2020. But just to be sure, we drew on the knowledge, experience, and expertise of HBS faculty and alumni to gather nine strategies to put you over the... View Details
    • December 1999
    • Case

    Sendwine.com

    By: Thomas R. Eisenmann, Charmaine C Ess and Ann A. O'Hara
    Sendwine.com, an online retailer of premium gifts of wine by the bottle, faced decisions about its growth strategy in mid-1999. Mike Lannon, president and founder, had established his company as a prominent player in an increasingly crowded field. But with success came... View Details
    Keywords: Decision Choices and Conditions; Venture Capital; Financial Strategy; Problems and Challenges; Luxury; Diversification; Internet; Web Services Industry
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    • 26 Jun 2015
    • News

    New Wine, New Bottle

    • 2016
    • Book

    The Content Trap: A Strategist's Guide to Digital Change

    By: Bharat Anand
    Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, I examine a range of businesses around the world, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, from The New... View Details
    Keywords: Networks; Information Technology; Organizational Change and Adaptation; Business Strategy
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    • November 2013 (Revised November 2014)
    • Case

    Freemium Pricing at Dropbox

    By: Thales Teixeira and Elizabeth Anne Watkins
    Online storage company Dropbox provided remote-storage over the internet of any type of computer file, along with file sharing, synchronization and backup. Using a freemium pricing strategy whereby a basic service was free-of-charge and a premium service was paid,... View Details
    Keywords: Marketing Strategy; Price; Internet; Information Technology Industry
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    • December 1974 (Revised February 1985)
    • Case

    Southwest Airlines (A)

    Southwest Airlines, a small intrastate carrier serving Dallas, Houston and San Antonio, begins service in 1971 in the face of competition by two larger, entrenched airlines. Improved quality service, lower prices, and innovative advertising and promotional strategy... View Details
    Keywords: Competition; Marketing Strategy; Air Transportation; Air Transportation Industry; Texas
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    • March 1990 (Revised October 1990)
    • Case

    Liz Claiborne, Inc. and Ruentex Industries Ltd.

    Describes Liz Claiborne, Inc.'s manufacturing and marketing strategy and details the significance of its supplier selection strategy. It begins to describe the company's relationship with Ruentex Industries Ltd., its largest supplier of piece goods. When used with... View Details
    Keywords: Marketing Strategy; Supply Chain Management; Relationships; Cooperation; Apparel and Accessories Industry
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    • October 2011
    • Supplement

    Ganesh Natarajan, CEO of Zensar: In-Class Comments, 4/7/11

    By: David A. Garvin
    Zensar is a rapidly growing, mid-sized Indian IT services company with a collaborative management philosophy and innovative HR policies. One of its practices, Vision Communities, is an inclusive forum for innovation and strategy formulation. As the company grows,... View Details
    Keywords: Management; Service Operations; Family and Family Relationships; Behavior; Information Technology; Information Technology Industry; India
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    • October 2005 (Revised August 2006)
    • Case

    Haier: Taking a Chinese Company Global

    By: Krishna G. Palepu, Tarun Khanna and Ingrid Vargas
    In 2005, Haier, China's leading appliance manufacturer, had over $12 billion in worldwide sales and was the third-ranked global appliance brand behind Whirlpool and GE. Describes Haier's rise from a defunct refrigerator factory in China's Qingdao province to an... View Details
    Keywords: Global Strategy; Brands and Branding; Manufacturing Industry; Consumer Products Industry; China
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    • March 1992 (Revised December 1992)
    • Case

    Mips Computer Systems (A)

    Describes the strategy and performance of Mips Computer Systems, focusing on the company's use of a global network of alliances to promote its RISC standard. Addresses how various networks (consortia) of firms are competing in this field. Examines networking... View Details
    Keywords: Networks; Strategy; Alliances; Performance; Computer Industry
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    • January 26, 2017
    • Article

    Executives and Salespeople Are Misaligned—and the Effects Are Costly

    By: Frank V. Cespedes and Christopher Wallace
    This article discusses the results of a survey of senior executives, middle managers, and sales people from companies across a variety of industries. The survey focused on questions about how well their companies’ strategies informed six critical elements of their... View Details
    Keywords: Business Strategy; Sales; Perception
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    • April 2019
    • Teaching Note

    The a2 Milk Company

    By: Benjamin C. Esty and Daniel Fisher
    The a2 Milk Company (a2MC) became the most valuable company listed on the New Zealand stock exchange in 2018 by capitalizing on a biochemical discovery related to the protein composition of cow's milk. Because many people find the A1 protein difficult to digest, and... View Details
    Keywords: Judo Economics; Market Entry; Innovation; Barriers To Response; Industry Attractiveness; Advantage Horizon; Sustainability; First-mover Advantage; Scope; Strategy Execution; Strategic Evolution; Biochemistry; Genetics; Branding; Commodity; Milk; Dairy; Infant Formula; Farming; Porter's Five Forces; Market Entry and Exit; Disruption; Innovation and Invention; Competitive Advantage; Corporate Strategy; Value Creation; Competition; Brands and Branding; Five Forces Framework; Consumer Products Industry; New Zealand; Australia; China
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    • September 2012 (Revised December 2013)
    • Case

    Roxbury Technology Corporation

    By: Richard S. Ruback and Royce Yudkoff
    Roxbury Technology is a Boston-based re-manufacturer of ink and toner cartridges. In early 2012 RTC was re-evaluating its approach to the company's two most important goals: reducing customer concentration and increasing profitability. RTC's largest customer accounted... View Details
    Keywords: Social Enterprise; Social Entrepreneurship; Financial Management; Customers; Diversification; Green Technology Industry; Manufacturing Industry; Boston
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