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The Art of American Advertising: 1865 - 1910

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May 2024
Case

Pernod Ricard: Uncorking Digital Transformation

By: Iavor Bojinov, Edward McFowland III, François Candelon, Nikolina Jonsson and Emer Moloney

This case study explores the opportunities and challenges of the digital transformation journey of French wine and spirits company Pernod Ricard. As part of the transformation, the company launched four key digital programs (KDPs) aimed at using data and artificial... View Details

Keywords: Business Organization; Business Divisions; Talent and Talent Management; Global Strategy; AI and Machine Learning; Analytics and Data Science; Digital Transformation; Digital Strategy; Advertising; Sales; Organizational Culture; Product Development; Decision Making; Technology Adoption; Alignment; Expansion; Food and Beverage Industry; France; Europe

March 1999 (Revised November 2001)
Case

Honda-Rover (B): Honda Draws the Line

By: Ashish Nanda, James K. Sebenius and Ron Fortgang

Supplements the (A) case. View Details

Keywords: Business Exit or Shutdown; Joint Ventures; Alliances; Knowledge Sharing; Strategy; Contracts; Negotiation Process; Change Management; Negotiation Tactics; Cross-Cultural and Cross-Border Issues; Auto Industry; United Kingdom

28 Aug 2012
First Look

First Look: August 28

insights on the resolution of disputes in global trade while contributing to our understanding of the evolving role of modeling at international organizations. Nations' Income Inequality Predicts Ambivalence in Stereotype Content: How... View Details

Keywords: Sean Silverthorne

January 2009
Teaching Note

Bunge: Food, Fuel, and World Markets (TN)

By: Tarun Khanna, Santiago Mingo and Jonathan West

Teaching Note for [708443]. View Details

Keywords: Agribusiness; Sales; Integration; Globalized Markets and Industries; Developing Countries and Economies; Competition; Business Model; Trade; Performance Efficiency; Agriculture and Agribusiness Industry; New York (state, US); Brazil; India; China

Profile

Eric Sonnier

As a resident of Houston, Texas, it may have been inevitable that Eric Sonnier’s first business experience as a co-op student during his junior year in college was related to the oil and gas industry. At Caterpillar Global Petroleum... View Details

01 Sep 2013
News

Three Decades of Change and Counting

Now in its 31st year, the Summer Venture in Management Program (SVMP) offers rising college seniors who are typically underrepresented in the business school classroom the opportunity to live the MBA experience for one week each... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services

15 Mar 2016
First Look

March 15, 2016

planned to market internationally, had the potential to disrupt the global grocery retail market. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/516059-PDF-ENG Harvard Business School Case 516-057 COFCO In 2015, COFCO,... View Details

28 Jun 2011
First Look

First Look: June 28

Chantel Lenard, Ford's Group Marketing Manager for Global Small Car and Midsize Vehicles, and Connie Fontaine, Ford's Manager of Brand Content and Alliances, pushed for a bold approach to marketing the new vehicle. They and their teams... View Details

Keywords: Sean Silverthorne

01 Dec 2008
News

Back to the Future

evident, once again, last summer. The country was mired in the fifth year of a costly, bloody war in the Middle East, a conflict many believed was driven in part by a desire to secure access to Iraq’s petroleum reserves. “Black gold” soared to $140 a barrel on View Details

Keywords: Garry Emmons; Transportation Equipment Manufacturing; Manufacturing; Oil and Gas Extraction; Mining

December 2009
Article

Intra-Industry Foreign Direct Investment

By: Laura Alfaro and Andrew Charlton

We use a new firm-level dataset that establishes the location, ownership, and activity of 650,000 multinational subsidiaries. Using a combination of four-digit-level information and input-output tables, we find the share of vertical FDI (subsidiaries that provide... View Details

Keywords: Business Subsidiaries; Competency and Skills; Foreign Direct Investment; Geographic Location; Multinational Firms and Management; Industry Structures; Production

01 Dec 2017
News

Alumni and Faculty Books for December 2017

and professional fulfillment. The book includes thought-provoking questions for reflection to help readers make a similar transformation. Reset: My Fight for Inclusion and Lasting Change by Ellen Pao (MBA 1998) (Spiegel & Grau) In 2015 Ellen Pao sued a powerhouse... View Details

10 Mar 2015
News

Women in Tech: Breaking the Digital Ceiling

Still, women entrepreneurs—11 percent of the US working population in 2013, according to a report by Global Entrepreneurship Monitor—receive significantly less venture capital money than their male... View Details

Keywords: April White

March 1995 (Revised March 1995)
Case

Smashing the Cube: Corporate Transformation at CIBA-GEIGY Ltd.

By: David J. Collis and Elizabeth Wynne Johnson

CIBA-GEIGY is a large, diversified multinational corporation that transforms itself in the 1990s through a massive structural and cultural change. The case describes the changes implemented and the processes used to effect change in portfolio, people, and structures.... View Details

Keywords: Restructuring; Change Management; Transformation; Investment Portfolio; Multinational Firms and Management; Organizational Culture; Corporate Strategy

07 Feb 2017
First Look

First Look at New Research: February 7

2017 New York: Oxford University Press Managing Risk in Reinsurance: From City Fires to Global Warming By: Hauter, Niels Viggo, and Geoffrey Jones, eds. Abstract—This is the first book to provide a comprehensive history of the reinsurance... View Details

Keywords: Sean Silverthorne

22 Mar 2016
First Look

March 22, 2016

forthcoming World Scientific Institutions, Institutional Change and Economic Performance in Emerging Markets By: Iyer, Lakshmi Abstract—Emerging markets play an increasingly important role in the global economy, accounting for 31% of... View Details

Keywords: Sean Silverthorne

March 1991 (Revised December 1994)
Case

Marks and Spencer Ltd. (B)

By: Cynthia A. Montgomery

Describes the firm's 1988 expansion into the United States through the acquisition of Brooks Brothers, a specialty up-market men's clothing chain and Kings Super Markets, a high quality New Jersey grocer. View Details

Keywords: Growth and Development Strategy; Expansion; Business Strategy; Mergers and Acquisitions; Globalization; Retail Industry; United States