Marketing Culture - Publications - Faculty & Research

20 Nov 2012
First Look

First Look: November 20

PublicationsThe Unbundling of Advertising Agency Services: An Economic Analysis Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Publication:Review of Marketing Science (forthcoming) Abstract We address a... View Details

Keywords: Sean Silverthorne

Web

Archival Collections - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

Archival Collections, Baker Library, Harvard Business School Georges F. Doriot Papers, 1921 - 1984 on permanent loan from the French Cultural Center in Boston The papers of Georges F. Doriot includes Doriot's notes, course materials,... View Details

08 Oct 2007
Research & Ideas

Management Education’s Unanswered Questions

beneficial for society. This theme was later replaced by preference for disciplinary knowledge, and finally by a market logic that regards business education as a marketable commodity rather than a... View Details

Keywords: by Martha Lagace; Education

20 Aug 2015
Blog Post

AVICII: REFLECTIONS ON MANAGING THE BRAND OF A GLOBAL SUPERSTAR

and foremost, the entire company is structured around the idea of creation and creativity. While technology runs platform companies like Spotify and Apple, and marketing runs record labels like Capitol and Sony, creativity and creative... View Details

Keywords: Entertainment / Media / Sports

Web

An Emerging Entrepreneur | Social Enterprise | Harvard Business School

simulations will guide students to an understanding of the material’s practical applications. Limiting investment in traditional campus infrastructure will make it possible to charge students a competitive tuition fee and still pay faculty above View Details

01 Sep 2015
News

Faculty Q&A: The Working World

patents. If you look at the PhD workforce for science and engineering, the immigrant share is even higher at roughly 50 percent. The math and science skills behind many of these innovations are relatively easy to port across locations—they aren’t as reliant on having... View Details

Keywords: Julia Hanna

01 Oct 2001
What Do You Think?

Will Information Technology Really Turn Organizations Upside Down This Time?

the culture of the organization." Waldrup puts it more strongly: "Providing more information without creating an atmosphere that allows people to use their judgement will only cause failure." Still others pointed out that... View Details

Keywords: by James Heskett

Web

Souvenirs & Novelties - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Souvenirs & Novelties National Markets Advertising Products Trade... View Details

29 Jun 2009
Sharpening Your Skills

Sharpening Your Skills: Leading Change

markets, business processes, and organizational structure—and to improve them to achieve growth. Success will depend on leaders who are able to stabilize the company as they identify and exploit opportunities, find new market niches,... View Details

Keywords: by Staff

01 Jun 2016
News

How Do We Win the Cyberwar?

the mafia. Every criminal trope imaginable is trying to get a piece of this. All told, online crime inflicted $445 billion in damage to the global economy in 2014, according to a study by the Center for Strategic and International Studies. A $75 billion cyberdefense... View Details

Keywords: Dan Morrell; illustrations by Victo Ngai

October 1993 (Revised September 1996)
Case

BANC ONE - 1993

By: Hugo Uyterhoeven and Myra M. Hart

From a small local bank, Banc One has grown to one of the largest and most profitable banks in the United States under the leadership of its CEO, John B. McCoy. It has an impressive track record of improving the performance of its acquisitions while retaining the... View Details

Keywords: Leadership; Acquisition; Organizational Culture; Policy; Adaptation; Business Growth and Maturation; Strategy; Performance Improvement; Industry Structures; Banking Industry; United States

Citation

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May 2013 (Revised October 2014)
Case

Novartis: Leading a Global Enterprise

By: William W. George, Krishna G. Palepu and Carin-Isabel Knoop

Novartis, the world's leading healthcare company, was formed in 1996 out of a merger of two very different, mid-tier Switzerland-based pharma companies. The case traces the company's evolution over the past 17 years, as it transformed into a truly global enterprise... View Details

Keywords: Multinational Firms and Management; Talent and Talent Management; Organizational Structure; Organizational Culture; Success; Globalized Markets and Industries; Management Teams; Change Management; Business History; Mergers and Acquisitions; Global Strategy; Health Care and Treatment; Pharmaceutical Industry; Health Industry; Switzerland

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CFO Letter - Annual Report 2016

fiscal 2016, driven by notable successes in our revenue-generating units. Harvard Business Publishing (HBP) continued to manage volatility in its markets by enhancing its content offerings and investing in its digital platform. Executive... View Details

01 Dec 1999
News

Covering the Issues

insistence on this point . . . accounts for much of our trouble with American society today." Articles on the social and ethical aspects of cases in the marketing curriculum and the results of a poll of business leaders' views on... View Details

Keywords: Susan Young, Deborah Blagg, and Garry Emmons

01 Oct 1996
News

Leading In a New Era

have today's senior executives, trained in the days when the pyramidal organization and domestic markets held sway, made the transition to a global, technology-driven economy? For three 1971 classmates and corporate leaders, Donald J.... View Details

Keywords: Nancy O. Perry

Career Coach

Cheryl Rousseau

While a Senior Vice President for global consulting firm Lee Hecht Harrison (LHH), Cheryl was invited to join their International Center for Executive Options (ICEO) practice where she is a Confidential Advisor and Coach to C-Suite and E-Suite executives. In her 15... View Details

Keywords: Consulting; Investment Banking; Financial Services (All); Investment Management; Financial Services (All); Private Equity; Financial Services (All); Health Care; Retail

15 Jul 2002
Research & Ideas

Going Green Makes Good Business Sense

Star-Kist was under fire because its fishing practices for tuna in the eastern tropical Pacific involved accidental deaths of many dolphins, since tuna typically swim under schools of dolphins. Preliminary marketing research confirmed... View Details

Keywords: by Martha Lagace

17 Jun 2021
News

Investing in a Post-COVID World; Exploring the Pandemic’s Impact on Gender Equity

a problem.” Koss said Springbank is launching a State of Care Report in partnership with Pivotal Ventures to assess the care market and its future growth, while also looking at household management and aging-in-place trends. “It’s a... View Details

Keywords: Margie Kelley

01 Jun 2018
News

June 2018 Alumni and Faculty Books

from some of India’s most respected names in business, public governance, diplomacy, and the intelligentsia. It explains the frequent and vital intersections between government and business, culture and modernity, and demographics and... View Details

17 Jul 2012
First Look

First Look: July 17

Taiwanese to a global firm, developing and maintaining a functioning global structure, building a sales and marketing force, and finding the right cultural balance between eastern and western capabilities.... View Details