Publications

26 Aug 2019
Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

Maybe that’s because influencers don’t post only about makeup; they often provide glimpses into their personal lives through photos of the clothes they wear, the food they eat, the places they travel, and... View Details

Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics

26 Jun 2020
Research & Ideas

Why Japanese Businesses Are So Good at Surviving Crises

delivers food to victims CEO Takeshi Niinami of Lawson, a chain of convenience stores, watched out his Tokyo office window as skyscrapers swayed. Just minutes before the tsunami reached the Tohoku shore, he sent an order to employees:... View Details

Keywords: by Dina Gerdeman

Rebel Talent

Rebels have a bad reputation. We think of them as troublemakers, outcasts, contrarians: those colleagues, friends, and family members who complicate seemingly straightforward decisions, create chaos, and disagree when everyone else is in agreement. But in truth,... View Details

Web

Connect with Clubs - Recruiting

Ayobami Omole aomole@mba2025.hbs.edu Tim Kluska tkluska@mba2025.hbs.edu Club Email fnce@studentclubs.hbs.edu FinTech Club Co-Presidents Vishal Bhat vbhat@mba2025.hbs.edu Claire Feeley cfeeley@mba2025.hbs.edu Irtaza Ali iali@mba2025.hbs.edu Club Email... View Details

01 Dec 2023
News

The Imposter Among Us

Drill In 1981, I was promoted to CIO of a Fortune 500 chemical company, with responsibility for both information systems and the nationwide telecommunications network. My background didn’t include any... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

Web

Leadership Initiative - Leadership

B.Sc in Chemical Engineering from Delft University in the Netherlands, and an M.B.A. from the Harvard Business School. Research Our faculty author numerous books, produce academic papers, View Details

15 Nov 2022
Book

Stop Ignoring Bad Behavior: 6 Tips for Better Ethics at Work

also advising the government—the drug-regulation division of the US Food and Drug Administration—on how to strengthen its oversight of pharma. In addition to this alleged conflict of interest, McKinsey... View Details

Keywords: by Pamela Reynolds

Gerald Zaltman

*Joined Harvard Faculty: 1991
Prior Faculty Appointments: Northwestern University, 1968-75;
University of Pittsburgh, 1975-91

*Doctoral Degree in Sociology Received from: The John Hopkins University;
MBA Degree Received from: The University of... View Details

Keywords: food; food; food; food; food; food; food; food; food; food; food; food; food; food; food

25 Aug 2014
HBS Case

Starbucks Reinvented

Harvard Business School Professor and historian Nancy Koehn has studied Starbucks and its leader, Howard Schultz, for close to 20 years. For her, the company represents much more than a phenomenal success... View Details

Keywords: by Julia Hanna; Food & Beverage

01 Sep 2023
News

Returning to the Roots

living with his wife and two children in Washington, DC, at the time. A veteran tech executive and founder of Mossettes Technologies, he quickly switched gears: “When we lost my brother it was a shock, both... View Details

Keywords: Julia Hanna; wine; entrepreneurship; family business; innovation; climate change; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing

July 2014 (Revised August 2014)
Case

AmazonFresh: Rekindling the Online Grocery Market

By: Rory McDonald, Clayton Christensen, Robin Yang and Ty Hollingsworth

More than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle,... View Details

Keywords: Innovation; New Markets; Grocery; Operations Strategy; Innovation and Invention; Strategy; Emerging Markets; Learning; Service Operations; Internet and the Web; Business Model; Food and Beverage Industry; United States

July 2011 (Revised April 2012)
Case

The Clorox Company: Leveraging Green for Growth

By: Elie Ofek and Lauren Barley

The Clorox Company needs to decide on the marketing strategy going forward for its three sustainable brands, Brita, Burt's Bees and Green Works. These brands had fared differently over the past 3 years and each presents multiple courses of action heading into 2011.... View Details

Keywords: Decision Making; Managerial Roles; Brands and Branding; Marketing Strategy; Social Marketing; Corporate Social Responsibility and Impact; Sales; Opportunities; Corporate Strategy; Environmental Sustainability; Chemical Industry; Food and Beverage Industry

Web

Latin America - Global

multiple Mexican industries. An industry titan himself, founder Dionisio Garza Medina had previously forged a 30-year-plus career at Grupo Alfa, a publicly listed Mexican conglomerate, serving as its chairman and CEO, View Details

December 1993 (Revised August 1998)
Case

Bitter Competition: The Holland Sweetener Company versus NutraSweet (A)

The NutraSweet Co. has very successfully marketed aspartame, a low-calorie, high-intensity sweetener, around the world. NutraSweet's position was protected by patents until 1987 in Europe, Canada, and Japan, and until the end of 1992 in the United States. The case... View Details

Keywords: Patents; Competitive Strategy; Food and Beverage Industry; Canada; Japan; United States; Europe

16 Oct 2012
First Look

First Look: October 16

of the state-driven agenda for the foreseeable future. Publisher's Link: http://www.oup.com/us/catalog/general/subject/Economics/History/?view=usa&ci=9780199657964 Food Choices of Minority and Low-Income... View Details

Keywords: Sean Silverthorne

09 Feb 2023
Blog Post

The Sixth Year of Short Intensive Programs (SIPs) at HBS

began with a brief grounding in climate science and policy, before digging into the major verticals responsible for emissions: energy, buildings, transportation, food & agriculture, View Details

December 2011 (Revised September 2017)
Case

Domino's Pizza

By: David E. Bell, Phillip Andrews and Mary Shelman

Domino's Pizza is the world's second-largest pizza company with 9,436 stores globally, 95% of which are franchised. Domino's franchisees in the U.S. market were able to purchase fresh dough, cheese, pizza toppings, and other menu ingredients and store supplies directly... View Details

Keywords: Risk Management; Market Entry and Exit; Supply Chain Management; Global Strategy; Growth and Development Strategy; Food and Beverage Industry

2021
Working Paper

'Just Letting You Know…': Underestimating Others' Desire for Constructive Feedback

By: Nicole Abi-Esber, Jennifer Abel, Juliana Schroeder and Francesca Gino

People often avoid giving feedback to others even when it would help fix a problem immediately. Indeed, in a pilot field study (N=155), only 2.6% of individuals provided feedback to survey administrators that the administrators had food or marker on their faces.... View Details

Keywords: Feedback; Helping; Prosocial Behavior; Relationships; Social Psychology; Theory; Perception

Read Now

June 2017
Case

Harmonie Water: Refreshing the World Naturally

By: John A. Quelch and John L. Teopaco

The marketing director of Harmonie Mineral Water—the second-best selling bottled water in the world—is using findings from two project studies to assess how to establish a global brand identity for Harmonie via television advertising. He must decide what product... View Details

Keywords: Brands and Branding; Advertising; Marketing Communications; Global Strategy; Food and Beverage Industry