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All HBS Web
(1,852)
- People (6)
- News (427)
- Research (1,039)
- Events (3)
- Multimedia (6)
- Faculty Publications (323)
- 15 May 2019
- Research Event
The Unconventional Capitalism That Shapes Business History
natural color of American food became standardized through the use of dyes and adroit consumer marketing. The natural color of food became a fake color; and the fake became real as people came to expect it to be a “natural” color....
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- 15 Feb 2022
- News
Charlotte Club Hosts Webinar to Mark 100 Years of the Case Method
developed our courses,” said Bower. “The field of marketing developed around case writing in retail and consumer goods companies. The field of management accounting developed from cases on the use of numbers...
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Margie Kelley
- 01 Aug 2001
- News
Cleveland Global Alumni Conference a Sold-Out Success
a rapidly changing landscape that presents increasingly complex management challenges, leadership skills are even more essential to a venture's success, Pisano said. "A good business model is necessary but not sufficient," he stated....
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- 21 Nov 2012
- Research & Ideas
What Health Care Managers Need to Know--and How to Teach Them
Global health care is entering its most challenging era, with increasing demand for services from consumers newly arrived in the middle class, under-served people, and rapidly aging populations, all the while dealing with the need to...
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- 08 Jun 2009
- Research & Ideas
The Return of the Salesman
business and society. In its Winter 2008 issue, Business History Review included five articles on salesmanship: "Selling the American Way: The Singer Sales System in Japan, 1900-1938" (by Andrew Gordon) "Inventing the U.S. Stove Industry, c. 1815-1875: Making and...
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- 12 May 2015
- Research & Ideas
How Crowds and Experts Kickstart the Arts
Business School. "That could be both potentially positive and negative. There is a lot of critically acclaimed artwork that could be systematically overlooked by crowds. On the other hand, you could imagine that experts aren't always good...
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- 01 Jun 2012
- News
What Industrial Policy?
value iPhones and high-definition TVs, but there is a big difference between them in terms of trade. Homes and health care can’t be exported, while manufactured goods make up about 80 percent of world trade. If Americans want to keep...
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- 08 Jul 2008
- First Look
First Look: July 8, 2008
digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and...
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Martha Lagace
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: The Business of Crowdsourcing
platform might be too good to be true. The company was crowdsourcing creative work, inviting people to both pitch ideas and create marketing videos — and promising to pay anywhere from a few hundred for the best concepts to several...
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by Dina Gerdeman
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
study how transparency into the levels and changes of relative sustainability performance affects consumer choices. Our work considers two forms of transparency: process transparency, in which customers receive information about the...
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Dina Gerdeman
- 20 Feb 2007
- First Look
First Look: February 20, 2007
that the tire grading system was close to becoming a reality. Second, Joan Claybrook, a former Nader consumer interest group lobbyist, had just become head of the National Highway Traffic Safety Administration, the agency within the...
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Martha Lagace
- 02 Feb 2010
- First Look
First Look: Feb. 2
focused," but they don't deliver solutions to customers' thorniest problems. Why? Because they're stymied by the rigid "silos" they're organized around. In Reorganize for Resilience, Ranjay Gulati reveals how resilient companies prosper both in View Details
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Martha Lagace
- 06 Dec 2021
- News
What's the Word?
ability to act on ideas using zero-cost trading tools like Robinhood. On the positive side, Cohen notes, meme stocks signal levels of engagement with the stock market that haven’t been seen in decades. But the valuation of meme stocks is inflated to levels that are...
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- 01 Sep 2004
- News
Promise & Perils
the local level, and typically filled rural niches for consumer goods. At their peak in the early 1990s, an estimated 19 million TVEs operated across the country. By contrast, the SOEs were controlled by various government ministries at...
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- 05 Aug 2008
- First Look
First Look: August 5, 2008
side of the market. Consider two complements, A and B, where the A + B bundle is valuable only when purchased together. Good A is supplied by a monopolist (e.g., Microsoft) and there is competition in the B View Details
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Martha Lagace
- 01 Apr 1998
- News
World Class Learning
MBA elective curriculum and teaches Coordination, Control, and the Management of Organizations. Salter believes that "all great courses at HBS communicate performance hypotheses - notions about what makes for good business practice - for...
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Eileen K. McCluskey
- 18 Sep 2017
- Blog Post
Applying HBS Lessons in an African Context
team spent several days in Casablanca interviewing local consumers about their furniture shopping experience and helped the client create a strategy to compete against IKEA in Morocco. This experience allowed me to learn about the...
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- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
children in real-life situations as they learn experientially through play in familiar environments using a mobile device. canada PIXIE is a website that connects passionate, small product companies, designers, and artisans with their core market while bringing the...
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- 24 Sep 2014
- Op-Ed
The ABCs of Addressing Climate Change (From a Business Perspective)
It's Climate Week in New York City. The schedule features a UN Climate Summit, a People's Climate March, the Clinton Global Initiative, substantial criticism of the whole endeavor, and plenty of agitated interaction. There is a lot of noise here. How can businesses cut...
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- 02 Sep 2002
- Research & Ideas
Foreign Multinationals in the U.S.: A Rocky Road
this volume of essays come about? What surprised you most in the array of research and insights you were able to assemble from your colleagues? Jones: The origins of the project lay with my current research on the worldwide evolution of the Anglo-Dutch View Details
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by Sarah Jane Johnston & Martha Lagace