Publications

One of the leading business thinkers in the world offers a bold, new theory of advanced leadership for tackling the world's complex, messy, and recalcitrant social and environmental problems.

Over a decade ago, renowned innovation... View Details

November 1998 (Revised August 1999)
Case

Mickey Maurer: IBJ Corp. and MyStar Communications

By: Paul W. Marshall and Jeremy Dann

Mickey Maurer is a successful entrepreneur who retired in the late 1980s and then reentered the business world with the purchase of two media companies. In the radio industry he faces competition from large national players. In his publishing enterprise, Maurer... View Details

Keywords: Motivation and Incentives; Competition; Business Growth and Maturation; Entrepreneurship; Management Teams; Media and Broadcasting Industry

Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

Keywords: accounting industry; advertising; airline; apparel; arts; automobiles; banking; beauty products; beverage; biotechnology; broadcasting; chemical; clothing; communications; computer; consulting; consumer products; e-commerce industry; education industry; electrical equipment; electronics; entertainment; fashion; fast food; federal government; financial services; food; food processing; grocery; health care; high technology; hotels ＆ motels; industrial goods; information; information technology industry; insurance industry; internet; legal services; management consulting; manufacturing; medical supplies; nonprofit industry; oil ＆ gas; petroleum; pharmaceuticals; professional services; publishing industry; real estate; recreation; restaurant; retail financial services; retailing; semiconductor; soft drink; software; sports; state government; telecommunications; textiles; tourism; toy; transportation; travel; utilities; wine

2016
Article

Academia's Emerging Crisis of Relevance and the Consequent Role of the Engaged Scholar

By: Andrew J. Hoffman

Universities are facing a crisis of relevance. While there are multiple reasons for this to be happening, one that deserves particular attention is the extent to which academic scholars do not see it as their role to engage in public and political discourse. However,... View Details

Keywords: Political Discourse; Public Engagement; Higher Education; Social Media

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March 2008 (Revised December 2011)
Case

IBM Values and Corporate Citizenship

By: Rosabeth M. Kanter

IBM's transformation into a globally integrated enterprise (GIE) began with a conviction about what should never change. Since its founding in 1911, the company operated under a set of principles articulated by founder Thomas Watson and became known for a strong... View Details

Keywords: Values and Beliefs; Globalized Firms and Management; Technological Innovation; Leading Change; Corporate Social Responsibility and Impact; Organizational Change and Adaptation; Organizational Culture; Integration

2009
Chapter

Creating Superior Customer Value in a Connected World

By: Ranjay Gulati

"In the early twenty-first century, customers are more demanding than ever, and difficult economic times make them all the more so. As customers tighten their wallets and increase their demands, firms face greater pressure to provide superior customer value. Reducing... View Details

Keywords: Customer Satisfaction; Customer Value and Value Chain; Consumer Behavior; Product Design; Social and Collaborative Networks; Value Creation

25 Oct 2011
First Look

First Look: October 25

(C):http://cb.hbsp.harvard.edu/cb/product/211060-PDF-ENG Social Innovation at salesforce.com Christopher Marquis, Marley C. Kornreich, and Bobbi ThomasonHarvard Business School Case 412-049 Salesforce.com recently implemented an... View Details

Keywords: Sean Silverthorne

April 2023
Case

Twitter: The Freedom to Speak Freely and Be Heard

By: Randolph B. Cohen, Carin-Isabel Knoop and Mel Martin

In April 2022, serial entrepreneur Elon Musk announced that he would be interested in purchasing the social media site Twitter for $44 billion. With more than 100 million twitter followers, Musk had historically leveraged the site to engage with the customers of his... View Details

Keywords: Values and Beliefs; Acquisition; Social Media; Power and Influence; Technology Industry; Communications Industry; Public Relations Industry; United States

September–October 2018
Article

The Paradox of Responsive Authoritarianism: How Civic Activism Spurs Environmental Penalties in China

By: Christopher Marquis and Yanhua Bird

Recognizing the need to better understand institutional change processes in authoritarian states, which play an increasingly prominent role in the world economy, we examine the efficacy of civic activism aimed at spurring governmental action concerning the... View Details

Keywords: Civic Activism; Authoritarianism; Regulation; Corporate Sustainability; Environmental Sustainability; Government and Politics; Business and Government Relations; Social Issues; Change; China

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April 13, 2021
Article

Misinformation about Science in the Public Sphere

By: Dietram A. Scheufele, Andrew J. Hoffman, Liz Neely and Czerne M. Reid

This is an introduction to a special issue on a colloquium of the National Academies of Sciences, Engineering, and Medicine titled, “Advancing the science and practice of science communication: Misinformation about science in the public sphere.” This event was the... View Details

Keywords: Knowledge Dissemination; Communication Strategy; Science; Information

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26 Oct 2021
Blog Post

Tap into Top Talent with the HBS Leadership Fellows Program

around the country, and he credits the HBS Leadership Fellows Program as the springboard that launched his career. Now he is back at Harvard Business School as the Director of the Social Enterprise... View Details

Keywords: Social Enterprise

March 2011 (Revised March 2012)
Case

Arck Systems

By: Ian Larkin

The Arck Systems series of cases describes the dilemmas faced by a senior sales manager in determining a sales compensation plan at an enterprise software company. The existing compensation plan is aggressive and highly rewards "star" performers. The cases track a... View Details

Keywords: Compensation and Benefits; Retention; Performance Effectiveness; Salesforce Management; Motivation and Incentives; Software; Information Technology Industry

09 Apr 2024
Cold Call Podcast

Sustaining a Legacy of Giving in Turkey

Keywords: Re: Christina R. Wing

March 2024
Exercise

'Storrowed': A Generative AI Exercise

By: Mitchell Weiss

"Storrowed" is an exercise to help participants raise their capacity and curiosity for generative AI. It focuses on generative AI for problem understanding and ideation, but can be adapted for use more broadly. Participants use generative AI tools to understand a... View Details

Keywords: AI and Machine Learning; Problems and Challenges

27 Mar 2012
First Look

First Look: March 27

Publication:Quarterly Journal of Economics (forthcoming) Abstract We argue that social capital as proxied by trust increases aggregate productivity by affecting the organization of firms. To do this we collect new data on the... View Details

Keywords: Carmen Nobel

27 Sep 2019
Video

Ronnie Screwvala

Ronnie Srewvala, who founded the Indian media conglomerate UTV in 1990, discusses how after selling UTV to Disney in 2012, he expanded his earlier philanthropic ventures and eventually founded The Swades... View Details

Jeremy Yang

Jeremy Yang is an Assistant Professor of Business Administration in the Marketing Unit at Harvard Business School. He teaches Marketing in the MBA required curriculum. He develops data products for... View Details

Keywords: media; media; media; media; media

December 1996 (Revised January 1997)
Case

Brent Spar Incident, The: "A Shell of a Mess"

By: Stephen A. Greyser and Norman Klein

Seeking to dispose of an outmoded oil drilling platform in the North Sea, Shell finds itself confronted by Greenpeace and other environmentalists. The protesters land 12 people onto the rig and initiate media coverage of their "occupation." The case follows the events... View Details

Keywords: Communication; Media; Social Issues; Mining Industry; United Kingdom