Show Results For
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All HBS Web
(7,399)
- Faculty Publications (1,515)
Show Results For
-
All HBS Web
(7,399)
- Faculty Publications (1,515)
- January 1978 (Revised February 1983)
- Case
Polaroid-Kodak (B1)
- June 1977 (Revised September 1992)
- Case
Sorenson Research Co. (Abridged)
- July 1976 (Revised April 1983)
- Case
Corning Glass Works: The Electronic Products Division (A)
- 01 Sep 1974
- Conference Presentation
The Social Functions of Products and the Nature of Organizations
- December 1973 (Revised November 1993)
- Case
Cooper Industries, Inc.
- Research Summary
Competing business models
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- Research Summary
Corporate Social Entrepreneurship
- Research Summary
Creating Corporate Value Added
- Research Summary
Customer-Centricity as a Vehicle for Organic Growth
- Teaching Interest
Digital Innovation and Transformation – MBA Elective Curriculum
Digital Innovation and Transformation is designed to equip students to confidently help conceive, lead and execute digital innovation initiatives and develop new business models for existing and insurgent organizations. The basic premise of the course... View Details
- Teaching Interest
Digital Marketing Strategy
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- Research Summary
Directors Survey
- Research Summary
Energy, IT, real estate, and sustainability
Professor Henderson’s current research focuses on the energy, information technology, and real estate sectors and the challenges firms encounter as they attempt to act in more sustainable ways. This work is an outgrowth of her decade-long examination of the... View Details
- Teaching Interest
Executive Education: Leading Growth through Customer Centricity — India
Establishing a strategic advantage in India's highly competitive marketplace requires a systemic shift in focus—away from selling products and toward meeting the needs of customers. But how many companies are prepared to carry out such fundamental change? By... View Details
- Teaching Interest
Field Global Immerson
The FIELD Global Immersion (FGI) is a semester-long first-year (RC) MBA course. The course is a capstone of sorts, and it requires students to build on learnings from their first-year courses and apply them to real-world business problems. At the beginning of the... View Details
- Research Summary
Fintech, Small Business & the American Dream: How Technology Is Transforming Lending and Shaping a New Era of Small Business Opportunity
- Research Summary
Innovations in Logistics: The Impact of Channel Coordination
- Teaching Interest
Large-Scale Investment (LSI, MBA Elective Curriculum)
- Teaching Interest