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Show Results For
-
All HBS Web
(2,413)
- People (4)
- News (510)
- Research (1,699)
- Events (14)
- Multimedia (20)
- Faculty Publications (1,301)
- 2001
- Book
Cases in e-Commerce
By: Jeffrey F. Rayport and Bernard J. Jaworski
Keywords:
Technology;
Digital;
Services;
Strategy;
Internet and the Web;
Service Delivery;
Marketing
Rayport, Jeffrey F., and Bernard J. Jaworski. Cases in e-Commerce. Boston, MA: McGraw-Hill/Irwin marketspaceU, 2001.
- January 2001 (Revised April 2001)
- Teaching Note
Lawyers & Leases TN
By: Richard G. Hamermesh and Michele Lutz
Teaching Note for (9-801-166).
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- February 2022
- Article
OMG! My Boss Just Friended Me: How Evaluations of Colleagues' Disclosure, Gender, and Rank Shape Personal/Professional Boundary Blurring Online
By: Nancy Rothbard, Lakshmi Ramarajan, Ariane Ollier-Malaterre and Serenity Lee
We propose and test a relational boundary-blurring framework, examining how employees’ evaluations of colleagues’ characteristics drive their decisions to connect with colleagues as friends online. We use a multi-method approach across four studies to investigate how...
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Rothbard, Nancy, Lakshmi Ramarajan, Ariane Ollier-Malaterre, and Serenity Lee. "OMG! My Boss Just Friended Me: How Evaluations of Colleagues' Disclosure, Gender, and Rank Shape Personal/Professional Boundary Blurring Online." Academy of Management Journal 65, no. 1 (February 2022): 35–65.
- March 2016
- Article
To Groupon or Not to Groupon: The Profitability of Deep Discounts
By: Benjamin Edelman, Sonia Jaffe and Scott Duke Kominers
We examine the profitability and implications of online discount vouchers, a relatively new marketing tool that offers consumers large discounts when they prepay for participating firms' goods and services. Within a model of repeat experience good purchase, we examine...
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Keywords:
Voucher Discounts;
Groupon;
Experience Goods;
Repeat Purchase;
Internet and the Web;
Marketing Strategy;
Marketing Communications
Edelman, Benjamin, Sonia Jaffe, and Scott Duke Kominers. "To Groupon or Not to Groupon: The Profitability of Deep Discounts." Marketing Letters 27, no. 1 (March 2016): 39–53. (First circulated in June 2011. Featured in Working Knowledge: Is Groupon Good for Retailers? Excerpted in HBR Blogs: To Groupon or Not To Groupon: New Research on Voucher Profitability.)
- February 2000 (Revised August 2000)
- Case
Priceline.com: Name Your Own Price
By: Robert J. Dolan
Priceline.com is a new concept shifting the setting of price from sellers to buyers. The company aspires to use its patented process of advertising units of demand at named prices to suppliers in many categories. This case focuses on its initial use in the airline...
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Keywords:
Price;
Internet and the Web;
Marketing;
Emerging Markets;
Consumer Products Industry;
Travel Industry;
United States
Dolan, Robert J. "Priceline.com: Name Your Own Price." Harvard Business School Case 500-070, February 2000. (Revised August 2000.)
- November 1998
- Teaching Note
Working with your "Shadow Partner" TN
By: Richard L. Nolan
Teaching Note for (9-399-051).
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- 02 May 2016
- News
Building Startup Skills for Business and Life
Bill Daugherty (MBA 1991) believes in the power of entrepreneurship—not just to launch successful businesses, but also to jump-start successful lives. After selling his profitable Internet search company in 2004, Daugherty created a...
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- 24 Apr 2014
- News
A wild ride from adventure travel to social media marketing
which provides a SaaS platform for marketers to manage their presence on social networks, is a division of Google, and is among the largest acquisitions ever made by the Internet giant. Wildfire now has over 25,000 paying customers who...
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- 19 Oct 2009
- Research & Ideas
Why Are Web Sites So Confusing?
Do you sometimes get the feeling that Internet portals, search pages, social networks, e-commerce, and other Web sites are not necessarily designed in order to maximize user convenience and benefits? We do, too. Why—you might ask? For a...
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Keywords:
by Andrei Hagiu & Bruno Jullien
- 03 Mar 2003
- Research & Ideas
The Basics of Consumer Marketing in Asia
media coverage and nobody wanted to write about Internet shopping," he said. He advised would-be entrepreneurs to work on developing a compelling story about their company that will appeal to the media. "It's very important to...
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Keywords:
by Julie Jette
- 01 Mar 2009
- News
My Real Career
Moldow Photo Courtesy Charles Moldow Last spring, my husband, Charles Moldow (MBA ’93), and I attended our 15th HBS reunion. Suffice it to say, it was rather different from our 5th. At that time, I was newly married; had a fabulous job investing in View Details
- 15 Oct 2001
- Op-Ed
Lessons from the Rubble
have been obvious even without the devastation we have just witnessed. First is that the new economy never was all that different from the old. In the ancient, heady days of the Internet boom, it became fashionable to declare that the...
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Keywords:
by Debora L. Spar
- Profile
Michael Maples
big. For example, when Maples was first getting started, ventures like Twitter and Digg fit into his “primary hypotheses” related to the transformation of the Internet, “from an Internet of pages to the View Details
- 16 Jun 2003
- Research & Ideas
Surveying the VC Landscape
VC investing and innovation? A: Buyout groups in fact exacerbated much of the volatility in the venture capital cycle. During the late 1990s, many buyout groups began abandoning the basic industries in which they had traditionally invested and instead undertook View Details
- 01 Jun 2020
- News
Homeschooled
at-home access to devices and the internet is a must-have. I hope this crisis changes our mindset about that. Khan Academy doesn’t solve that problem, but we can use our soapbox to help advocate for that. There seems to be writing on the...
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- 21 Dec 2015
- Op-Ed
Without Immigrants, We Wouldn't Have Google
1995, and continuing over the next few years, they launched a research project to simplify Internet search, a process that was then far from easy. Outsiders do well in the US when venture capitalists and angel investors don’t...
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- 01 Apr 2001
- News
HBS Press Books in Brief
line managers and CEOs will find compelling. The Death of Distance: How the Communications Revolution Is Changing Our Lives, a completely new edition of the best-selling book by journalist Frances Cairncross of the Economist, explains how the world is changing with the...
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- July 2022
- Case
Metaverse Seoul
By: Mitchell Weiss and Samantha Markowitz
In May 2022, the Seoul Metropolitan Government (SMG) launched the pilot of Metaverse Seoul, a government-run metaverse. SMG had delivered a virtual version of Seoul’s mayor’s office. The team aimed to gain insights as they worked towards building a broad, immersive,...
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Keywords:
Metaverse;
Entrepreneurship;
Innovation and Invention;
Digital Platforms;
Internet and the Web;
Government Administration;
Public Administration Industry;
South Korea;
Asia
Weiss, Mitchell, and Samantha Markowitz. "Metaverse Seoul." Harvard Business School Case 823-009, July 2022.
- March 2022
- Article
Learning to Rank an Assortment of Products
By: Kris Ferreira, Sunanda Parthasarathy and Shreyas Sekar
We consider the product ranking challenge that online retailers face when their customers typically behave as “window shoppers”: they form an impression of the assortment after browsing products ranked in the initial positions and then decide whether to continue...
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Keywords:
Online Learning;
Product Ranking;
Assortment Optimization;
Learning;
Internet and the Web;
Product Marketing;
Consumer Behavior;
E-commerce
Ferreira, Kris, Sunanda Parthasarathy, and Shreyas Sekar. "Learning to Rank an Assortment of Products." Management Science 68, no. 3 (March 2022): 1828–1848.
- 2014
- Article
Drivers and Dynamics of Online Word of Mouth
By: Frank Nagle and Christoph Riedl