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Show Results For
- All HBS Web
(7,975)
- People (9)
- News (1,376)
- Research (5,544)
- Events (17)
- Multimedia (8)
- Faculty Publications (3,945)
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- Research Summary
Corporate Diplomacy
Michael Watkins is defining a top management function of increasing importance: the conduct of corporate diplomacy. Senior executives conduct the business equivalent of international diplomacy when they negotiate to sustain or transform relationships with influential... View Details
- July 2001 (Revised October 2002)
- Case
Centra Software
By: John A. Deighton and Laetitia Pouliquen
Centra is a pioneer in software eLearning. It is debating how to modify its go-to-market strategy, adding telesales to improve sales force productivity. At the same time, its market is evolving, and management thinks it may be about to "cross the chasm" in Geoffrey... View Details
Keywords: Applications and Software; Learning; Emerging Markets; Growth Management; Salesforce Management; Conflict Management; Information Technology Industry; Education Industry
Deighton, John A., and Laetitia Pouliquen. "Centra Software." Harvard Business School Case 502-009, July 2001. (Revised October 2002.) (request a courtesy copy.)
- 26 May 2003
- Research & Ideas
What Your Competition is Telling You
competitors can help grow the market for your products and services, thereby boosting your sales at a time when, with the U.S. slowdown entering its third year, new revenue is exceedingly hard to find. Moreover, the presence of a competitor can also influence View Details
Keywords: by David Stauffer
- September 2006 (Revised March 2012)
- Case
Fritidsresor Under Pressure (A): The First 10 Hours
By: Joshua D. Margolis, Vincent Marie Dessain and Anders Sjoman
When a tsunami hit Southeast Asia on December 26, 2004, the leadership team at a Swedish tour company must manage a devastating crisis affecting thousands of its customers and employees in Thailand. Documents the challenges the company faced in the first ten hours of... View Details
Keywords: Decision Choices and Conditions; Leadership; Crisis Management; Natural Disasters; Tourism Industry; Thailand; Sweden
Margolis, Joshua D., Vincent Marie Dessain, and Anders Sjoman. "Fritidsresor Under Pressure (A): The First 10 Hours." Harvard Business School Case 407-007, September 2006. (Revised March 2012.)
- May 2016 (Revised January 2018)
- Case
Improving Repurchase Rates at zulily
By: Thales Teixeira and Sarah McAra
In February 2015, zulily cofounder and CEO Darrell Cavens faced a major challenge in his business, a Seattle-based daily deals site that catered to moms. The more he spent to acquire new customers, the less he retained them in the form of repeat purchases. This was an... View Details
Keywords: Zulily; Repurchase; E-commerce; Online Shopping; Fashion; Customer Relationship Management; Internet and the Web; Digital Marketing; Customer Satisfaction; Fashion Industry; Retail Industry; Seattle
Teixeira, Thales, and Sarah McAra. "Improving Repurchase Rates at zulily." Harvard Business School Case 516-083, May 2016. (Revised January 2018.)
- May 2020
- Article
Sales Leadership During and After the Crisis
Because customer acquisition and retention are the lifeblood of a for-profit enterprise, sales activities establish foundational conditions for a business. In turn, sales managers’ responsibilities in a crisis extend beyond keeping the lights on. Their leadership makes... View Details
Cespedes, Frank V. "Sales Leadership During and After the Crisis." Top Sales Magazine (May 2020), 28–29.
- 09 Jul 2001
- Research & Ideas
Does Misery Love Companies? How Social Performance Pays Off
Corporations have responded to society's plea to provide innovative solutions to deep-seated problems of human misery. Organization and management scholarship can play an important role in understanding and guiding this corporate action.... View Details
Keywords: by Joshua D. Margolis & James P. Walsh
- 26 Jan 2021
- Research & Ideas
A New Way to Cut Credit Card Debt: Pay Off One Purchase at a Time
Debt, Norton and his fellow researchers argue that separating the purchase from the actual payment demotivates consumers from paying more than the minimum. In contrast, repayment-by-purchase “recouples” the elements of the transaction and “brackets” the debt into... View Details
- 11 Jun 2012
- Research & Ideas
When Business Competition Harms Society
thing that will draw them away from the competition—is passing their car." Managers Take Note The upshot is that firm misconduct appears to increase with the threat of losing customers to rivals, which... View Details
- February 2011
- Case
Chegg: Textbook Rental Takes Flight
By: Thomas R. Eisenmann, William A. Sahlman and Evan W. Richardson
In late 2010, Silicon Valley-based Chegg, the leading online college textbook rental company, is scaling rapidly. The case recounts Chegg's history from its origins as a distant competitor to Craigslist in college classified listings through a pivot into textbook... View Details
Keywords: Change Management; Higher Education; Entrepreneurship; Books; Growth and Development Strategy; Growth Management; Service Operations; Renting or Rental; Online Technology; Education Industry; Service Industry; California
Eisenmann, Thomas R., William A. Sahlman, and Evan W. Richardson. "Chegg: Textbook Rental Takes Flight." Harvard Business School Case 811-077, February 2011.
- 28 Nov 2007
- Research & Ideas
B2B Branding: Does it Work?
enterprise customers. They cannot do so economically using the traditional direct sales force. Second, if left unattended, individual managers will each do their own ad hoc marketing. The result will be a hodgepodge of corporate logos,... View Details
- October 2020 (Revised March 2024)
- Case
Experimentation at Yelp
By: Iavor Bojinov and Karim R. Lakhani
Over the last decade, experimentation has become integral to the research and development processes of technology companies—including Yelp—for understanding customer preferences and mitigating innovation risks. The case describes Yelp's journey with experimentation,... View Details
Keywords: Customer Relationship Management; Collaborative Innovation and Invention; Risk Management; Advertising; Research and Development; Technology Industry
Bojinov, Iavor, and Karim R. Lakhani. "Experimentation at Yelp." Harvard Business School Case 621-064, October 2020. (Revised March 2024.)
- 2020
- Working Paper
Reinventing Retail: The Novel Resurgence of Independent Bookstores
By: Ryan Raffaelli
This study examines how community-based brick-and-mortar retailers can achieve sustained market growth in the face of online and big box retail competition. The appearance of Amazon.com in 1995 led to a significant decline in the number of independent bookstores in the... View Details
Keywords: Bookstores; Competitive Strategy; Business and Community Relations; Customization and Personalization; Growth and Development; Retail Industry; United States
Raffaelli, Ryan. "Reinventing Retail: The Novel Resurgence of Independent Bookstores." Harvard Business School Working Paper, No. 20-068, January 2020.
- August 2002 (Revised December 2002)
- Case
Quality Imaging Products (QIP)
Martin Stein, a recent business school graduate, is the new owner of Quality Imaging Products (QIP), a $10-million-a-year remanufacturer of printer and copier ink cartridges. Within weeks of buying the company, QIP's vp for finance, gives an ultimatum: a raise or he... View Details
Keywords: Business or Company Management; Organizational Culture; Crisis Management; Manufacturing Industry
Spear, Steven J., and Jonathan P Groberg. "Quality Imaging Products (QIP)." Harvard Business School Case 603-057, August 2002. (Revised December 2002.)
- Teaching Interest
Leading Product Innovation
By: Stefan H. Thomke
For several years, Apple has ranked as the most innovative business in the world. How does this winning company continue to achieve success in its quest to develop—in the words of Steve Jobs—insanely great products? This program takes a deep dive into the latest... View Details
- May 2010 (Revised November 2010)
- Case
Investment Technology Group
By: Clayton S. Rose and David Lane
Investment Technology Group (ITG) CEO Robert Gasser wondered if the financial crisis had permanently affected the firm's business model. A leader in trade analytics and execution for institutional equity investors, ITG had grown since its establishment in 1987 in step... View Details
Keywords: Customer Relationship Management; Financial Crisis; Investment; Resignation and Termination; Crisis Management; Product Positioning; Organizational Change and Adaptation; Financial Services Industry; Information Technology Industry; New York (city, NY)
Rose, Clayton S., and David Lane. "Investment Technology Group." Harvard Business School Case 310-064, May 2010. (Revised November 2010.)
- March 2008
- Background Note
Marketing Input and Innovation Strategy
By: Elie Ofek
This note develops a framework for considering the challenges of incorporating marketing input when setting innovation strategy. The framework lays out the possible innovation opportunities a firm can entertain and describes how the customer knowledge gained from... View Details
Keywords: Customer Focus and Relationships; Innovation Strategy; Knowledge Use and Leverage; Marketing; Research; Competition
Ofek, Elie. "Marketing Input and Innovation Strategy." Harvard Business School Background Note 508-090, March 2008.
- 10 Nov 2011
- HBS Case
HBS Cases: Making Lincoln Center Cool Again
performances—while reaching out to the younger demographic and speaking to them in their own language. "Lincoln Center hadn't been cool for a very long time, but it's cool now," says Grossman, the MBA Class of 1957 Professor of View Details
- 08 Oct 2020
- Research & Ideas
Keep Your Weary Workers Engaged and Motivated
(acquire), while improving understanding (comprehend), and, if it is delivered in a helpful and respectful way, strengthens the relationship between manager and employee (bond). Please look to your managers:... View Details
Keywords: by Boris Groysberg and Robin Abrahams
- August 2017 (Revised November 2017)
- Case
Accounting for Political Risk at AES
By: Gerardo Pérez Cavazos and Suraj Srinivasan
As a global energy generating company, AES frequently faces challenges from political changes and instability. This is exacerbated by the fact that in many instances AES' primary customer is the government, which is also in charge of law-making. For example, AES'... View Details
Keywords: Political Risk; Asset Impairment; Risk Factors; Fair Value; Fair Value Accounting; Financial Reporting; Financial Statements; Energy Industry; Bulgaria; Dominican Republic; United States; Venezuela
Pérez Cavazos, Gerardo, and Suraj Srinivasan. "Accounting for Political Risk at AES." Harvard Business School Case 118-023, August 2017. (Revised November 2017.)