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Show Results For
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All HBS Web
(2,020)
- People (13)
- News (413)
- Research (1,283)
- Events (1)
- Multimedia (5)
- Faculty Publications (794)
- 01 Dec 2003
- Research & Ideas
Sometimes Success Begins at Failure
that eventually resulted in a historic windfall for the drug maker soon after it began marketing UK-92,480 under the brand name Viagra. Pfizer was able to develop and launch a wildly successful and profitable new drug because it...
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- 01 Dec 2017
- News
Yoga Inc.
amenities. (Bloomberg/Getty Images) “Yoga is at the core of our identity and culture,” Yeung continues. “It has kept us grounded in who we are as a company. It influences our brand strategy, the product categories we go after, and the...
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Deborah Halber
- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
Great chefs, like great artists, go far beyond their materials (in this case, food) to provoke an experience that fulfills their creative vision. Unlike artists, however, they are running a business that requires putting diners in the seats, balancing costs, and View Details
- 01 Dec 2008
- News
Alumni Books
support a coherent business strategy. The successful execution of this strategy has made KFC China the industry leader in growth, profitability, market share, and brand recognition in the world’s fastest-growing economy. Megacommunities:...
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- 01 Nov 2016
- First Look
First Look - November 1, 2016
Tencent to Scandinavian digital trailblazer Schibsted, from The New York Times to The Economist, and from talent management to the future of education. Synthesizing what these stories have in common, and drawing on the latest research in...
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Sean Silverthorne
- December 2016 (Revised May 2018)
- Case
Ebony Magazine
By: Steven Rogers and Derrick Jackson
For nearly 75 years, the Johnson Publishing Company has been the most successful African American magazine publisher. Its flagship Ebony magazine was an iconic coffee table fixture for decades in black households of all classes, making founder John H. Johnson...
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Keywords:
Business Restructuring;
Media;
Race Characteristics;
Social History;
Contemporary History;
Fairness;
Race;
Corporate Entrepreneurship;
Adaptation;
Consolidation;
Culture;
Brands and Branding;
Journals and Magazines;
Decisions;
Business History;
Restructuring;
Innovation and Management;
Crisis Management;
Media and Broadcasting Industry;
Journalism and News Industry;
Publishing Industry;
Chicago
Rogers, Steven, and Derrick Jackson. "Ebony Magazine." Harvard Business School Case 317-043, December 2016. (Revised May 2018.)
- 12 Mar 2014
- Research & Ideas
Entrepreneurship and Multinationals Drive Globalization
switched from relying on formal contracts to relying on reliable local partners and friends. At home, during the 1930s it was able to circumvent attacks on its "Jewish" identity from competitors, whilst getting senior Jewish View Details
- 08 Jan 2020
- Blog Post
Know Your Audience - Recruiting HBS Students for Private Equity
Director and Career Coach Katja Frey – Recruiting Relations Manager Together, Jonathan and Katja make up the Career & Professional Development team that manages relationships with Private Equity firms...
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Venture Capital / Private Equity
- 14 Oct 2020
- News
Sewn with Love
could one company or brand do?” she wondered. Photos courtesy VPL Photos courtesy VPL Hanazawa also understood the fashion-industry network is powerful and has the potential for wider impact. In 2011, she tapped fellow industry leaders...
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Maureen Harmon
- 22 Jan 2019
- Blog Post
Balancing the Ideal with the Real: Conveying Corporate Culture to Candidates
to assert their most attractive qualities to discriminating job seekers. At Samsung, the manufacturing conglomerate headquartered in Korea, “Results speak for everything,” says Phoebe Hung (HBS MBA 2011), the company’s Senior Manager of...
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Consumer Products / Retail
- 01 Jun 2000
- News
HBS Alumni Association Board of Directors: President's Report
conference hosts in Germany, Heiner Thorborg (12th ISMP) and Christoph-Matthias Brand (MBA '94). Not only do the conference sessions offer extraordinary value to today's businessperson, but the opportunity to see Berlin thriving at the...
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Edmund A. Hajim (MBA 1964)
- 01 Jun 2015
- News
The Military and the MBA: Lance Batchelor (MBA 1993)
decisions. The Navy showed me the importance of that. And I have tried to do that in my civilian roles ever since, whether it was as a brand manager of Oil of Olay or the CEO of a multibillion-dollar...
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- 01 Apr 2002
- News
HBS Press Books in Brief
Featuring all-star names in marketing such as Don Peppers, Martha Rogers, David Aaker, and Kevin Keller, this dynamic collection provides a diverse look at the field of marketing. From global branding to one-to-one marketing to View Details
- 01 Jun 2001
- News
A Match Made in Heaven
Back in the 1980s, while working as a high-priced management consultant, Jim Koch (MBA ’74) decided what this country really needed was an exceptional glass of beer. He drained his savings, maxed out his credit cards, and using an old...
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- 08 Mar 2018
- News
HBSAAA Leads the Way in Celebrating African American Alumni Impact
amplification, and net equity. “Its likeability doesn’t matter if these things aren’t in place,” adds Calkins, who also serves as a co-academic director of the Kellogg on Branding Executive Education program. Behind every Super Bowl ad is...
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Margie Kelley
Jon Staff
Consumer brand building - Mission/vision/values development and adherence - Co-founder and early stage team building - DTC marketing - Go-to-market strategies - Hospitality startups - Real estate businesses - Investor View Details
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
and act in a way that supports the longer-term needs of their businesses—and it’s hard to fault them. The biggest problem with a short-term approach is that managers develop blind spots around crucial processes such as recruiting, hiring,...
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Sean Silverthorne
- 28 Feb 2020
- News
Kelly Campbell Named President of Hulu
and “This Is Us,” Hulu represents a critical piece of Disney’s streaming business, which also includes Disney+ and ESPN+. Campbell has been Hulu’s chief marketing officer since 2017. Before that, she spent a dozen years at Google, as View Details
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Arts, Entertainment
- Career Coach
Laurie Matthews
her husband live in Boston’s South End with their crazy Portuguese Water Dog and awesome cat. Work Experience: Advertising Account Management at Y&R; Deutsch; Grey; Arnold, among others
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- 30 Jul 2024
- News
Reddit’s Rise
time when Reddit is going through changes. It had just had a management change. The CEO had exited, the founders came back. There had been, obviously this is a very active user base, so there had been some upheaval a little bit in the...
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