Media - Publications - Faculty & Research

04 Apr 2022
Research & Ideas

Tech Hubs: How Software Brought Talent and Prosperity to New Cities

also benefited, the researchers write. Have tech clusters peaked? Even with the changes, the five biggest US metro areas since 1980 “have remained mostly prosperous and often hold leading positions in important sectors,” such as entertainment View Details

Keywords: by Rachel Layne

18 Oct 2018
Research & Ideas

How to Use Free Shipping as a Competitive Weapon

media creator for Harvard Business School Working Knowledge. Related Reading: Should Retailers Match Their Own Prices Online and in Stores? Behavioral Economists Can Make You a Healthier Consumer and Smarter Marketer Research Paper: The... View Details

Keywords: by Kristen Senz; Retail

10 Oct 2018
Research & Ideas

The Legacy of Boaty McBoatface: Beware of Customers Who Vote

public. Boaty blowback highlights the potential danger of giving consumers the power to vote, even though customer engagement is a primary goal of almost every social media strategy. The problem: Even though NERC never explicitly promised... View Details

Keywords: by Michael Blanding; Advertising

18 Jun 2001
Research & Ideas

Caught in the Cogs: When Manufacturing and IT Meet

comprehensive and shareable information on their suppliers; Broadview, a global M&A adviser and private equity investor focusing exclusively on the IT, communications, and media industries; and SCB Enterprise Solutions, an off-site... View Details

Keywords: by Jim Aisner

03 Jun 2020
Research & Ideas

Who Guarantees Your Workplace Is Safe for Return?

now at a level of reasonable safety to open up. Much media attention has been paid to easing restrictions—basically increasing the available supply of offices, restaurants, colleges, stores, and factories. “Will shoppers, diners,... View Details

Keywords: by John Macomber and Joseph Allen; Real Estate

14 Dec 2015
Research & Ideas

Deflategate and the Sustained Success of the New England Patriots

Deflategate, the pro football controversy that spawned a media frenzy, Twitter war, even a presidential joke, has a new claim to fame as a Harvard Business School case study. At the heart of Deflategate is the question of whether the New... View Details

Keywords: by Roberta Holland; Sports

12 Jun 2012
First Look

First Look: June 12

questions. Interactivity entails shunning the simplicity of monologue and embracing the unpredictable vitality of dialogue. Traditional one-way media-print and broadcast, in particular-give way to social media buttressed by social... View Details

Keywords: Sean Silverthorne

05 Apr 2010
Research & Ideas

HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing

media products, there's the perception that all things digital should be less expensive, or free. So I think this most recent skirmish has resulted in a truce at most." "The odd thing is that no one is really focusing on the... View Details

Keywords: by Julia Hanna; Information; Publishing; Entertainment & Recreation

22 Dec 2009
First Look

First Look: Dec. 22

Deighton and Leora KornfeldHarvard Business School Case 510-055 How is music marketed in the digital era? Nettwerk Music Group built on its foundation as a social, grassroots marketer of music and artists and emerged as a leader in the Internet-enabled social View Details

Keywords: Martha Lagace

22 Nov 2006
Research & Ideas

CEO Succession: The Case at Ford

Jim Aisner, Director of Media Relations at Harvard Business School. Jim Aisner: With me today is Harvard Business School professor Joseph Bower, an expert on corporate strategy and leadership. His most recent research focuses on CEO... View Details

Keywords: by Jim Aisner; Auto; Employment

23 Feb 2004
Research & Ideas

It’s Back to Business-Basics for Nonprofits

the same time, both for-profit and nonprofit companies are subject to intense media scrutiny and increased expectations to account for their actions. These changes, Bradach said, are starting to have a profound effect on how nonprofits... View Details

Keywords: by Manda Salls

November 2017
Teaching Note

Reinventing Best Buy

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 716-455. On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales.... View Details

Keywords: Best Buy; Hubert Joly; Renew Blue; Showrooming; Webrooming; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Marketplaces; Turnaround; Consumer Electronics; Consumer Electronics Accessories; Appliances; Stores-within-stores; Store Experience; Store Size; Store Pickup; Store Management; Delivery; Delivery Models; Amazon; Amazon.com; Pricing Strategy; Business Subsidiaries; Business Units; Business Growth and Maturation; Business Model; For-Profit Firms; Customer Focus and Relationships; Customer Satisfaction; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Theater Entertainment; Price; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Business History; Cost; Selection and Staffing; Reports; Technological Innovation; Job Cuts and Outsourcing; Human Capital; Leading Change; Business or Company Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Management Teams; Brands and Branding; Product Marketing; Consumer Behavior; Demand and Consumers; Media; Distribution; Order Taking and Fulfillment; Distribution Channels; Infrastructure; Product; Service Delivery; Service Operations; Organizational Change and Adaptation; Public Ownership; Problems and Challenges; Programs; Groups and Teams; Sales; Salesforce Management; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Technology; Hardware; Information Technology; Internet; Mobile Technology; Online Technology; Search Technology; Software; Web; Web Sites; Wireless Technology; Resource Allocation; Computer Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Retail Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; Minnesota; Minneapolis; Saint Paul; St. Paul

Citation

Purchase

16 Jul 2014
HBS Case

Marketing Obamacare

family-oriented. Strategy: Advertise in Spanish-language media to inform people how to sign up. Stoic Skeptics (20%): Older, often single people who doubted the success of healthcare reform. Strategy: Promote "Healthy Chats"... View Details

Keywords: by Michael Blanding; Health

03 Jul 2012
First Look

First Look: July 3

well) to the thoughtful adoption of social media technology. And they offer guidance on how to balance the benefits of open-ended talk with the realities of strategic execution. Drawing on the experience of leaders at diverse companies... View Details

Keywords: Sean Silverthorne

09 Mar 2020
Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

all sorts of elements of the digital marketplace that our existing legal frameworks are not particularly well-suited to deal with.” About the Author Kristen Senz is a writer and social media editor for Harvard Business School Working... View Details

Keywords: by Kristen Senz; Retail

08 Jan 2019
First Look

New Research and Ideas, January 8, 2019

generating a brand book for Israel that suggested a guiding brand position of “creative energy”; inviting social media influencers to partake in trips focused on lifestyle interests; generating appealing, non-conflict related content... View Details

Keywords: Dina Gerdeman

23 Jul 2012
Research & Ideas

Book Excerpt: ‘Talk, Inc.’

communicate with them in a dynamic, two-way fashion. Fifth, there is technological change. As digital networks make instant connectivity the norm of business life, and as social media platforms grow more powerful and more ubiquitous, a... View Details

Keywords: Re: Boris Groysberg

12 Dec 2006
First Look

First Look: December 12, 2006

geography still matter enormously in global business. Strategy and Society: The Link between Competitive Advantage and Corporate Social Responsibility Authors:M. E. Porter and Mark R. Kramer Periodical:Harvard Business Review 84, no. 12 (December 2006) Abstract... View Details