Publications

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November 2006 (Revised July 2008)
Case

Eli Lilly: Developing Cymbalta

By: Elie Ofek and Ron Laufer

Anticipating the expiration of its Prozac patent, Eli Lilly has to make tough decisions regarding the development of its next-generation antidepressant drug. In particular, the company needs to decide whether to first establish that once-a-day dosing for Cymbalta... View Details

Keywords: Decision Choices and Conditions; Marketing Strategy; Product Launch; Product Development; Research and Development; Pharmaceutical Industry

2014
Working Paper

Visualizing and Measuring Software Portfolio Architectures: A Flexibility Analysis

By: Robert Lagerstrom, Carliss Y. Baldwin, Alan MacCormack and David Dreyfus

In this paper, we test a method for visualizing and measuring software portfolio architectures and use our measures to predict the costs of architectural change. Our data is drawn from a biopharmaceutical company, comprising 407 architectural components with 1,157... View Details

Keywords: Design Structure Matrices; Software Architecture; Flexibility; Software Application Portfolio; Complexity; Applications and Software; Forecasting and Prediction

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March 2009 (Revised May 2011)
Case

Risk Management at Wellfleet Bank: Deciding about "Megadeals"

By: Anette Mikes

Inspired by one of the few banks that successfully weathered the 2007-2009 credit crisis, the case illustrates risk management in a corporate finance business. Chief executive Alastair Dowes has to decide if the risk governance process is adequate to uncover mega-risks... View Details

Keywords: Risk Management; Decision Making; Performance Evaluation; Credit; Balance and Stability; Integrated Corporate Reporting; Decision Choices and Conditions; Negotiation Offer; Performance Effectiveness; Corporate Finance; Banking Industry

March 2002 (Revised December 2002)
Background Note

A Note on Corporate Venturing and New Business Creation

By: David A. Garvin

Presents an introduction and overview of corporate venturing. Describes the need for companies to create new businesses, the stages in the process, predictable problems and challenges, the strengths and weaknesses of alternative approaches such as internal venture... View Details

Keywords: Business Plan; Business Startups; Forecasting and Prediction; Venture Capital; Problems and Challenges

19 Jul 2011
Research & Ideas

Rupert Murdoch and the Seeds of Moral Hazard

isolated and abandoned to the wolves. This happens despite success, and sometimes because of how success was achieved. It happens to results-producing CEOs pushed out of companies; for example, Mark Hurd of... View Details

Keywords: by Staff; Journalism & News; Publishing

February 2010
Supplement

Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery

This Excel worksheet contains sample problems, prebuilt Excel models to run market sizing and market share analyses, and charts and graphs which help visualize the results. It is designed to accompany Marketing Analysis Tookit: Market Size and Market Share Analysis.... View Details

Keywords: Mathematical Methods; Marketing Strategy; Decisions; Strategic Planning; Market Participation; Sales; Forecasting and Prediction; Management Analysis, Tools, and Techniques

June 2009
Article

Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals

By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman

We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the... View Details

Keywords: Decision Choices and Conditions; Forecasting and Prediction; Film Entertainment; Demand and Consumers; Renting or Rental; Power and Influence; Prejudice and Bias; Online Technology; Motion Pictures and Video Industry

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2011
Working Paper

The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments

By: Qiang Liu, Thomas J. Steenburgh and Sachin Gupta

Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different... View Details

Keywords: Decision Choices and Conditions; Forecasting and Prediction; Investment; Brands and Branding; Marketing Strategy; Demand and Consumers; Mathematical Methods

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05 May 2022
News

Deep Purpose: The Heart and Soul of High-Performance Companies

July 2004 (Revised September 2004)
Case

China and the WTO: Doing the Right Thing? (Abridged)

In late 2001, the People's Republic of China joined the World Trade Organization (WTO). Sets the terms of China's accession agreement against its compliance record some two years later. Discusses why key actors, such as business, organized labor, and other governments,... View Details

Keywords: History; International Relations; Judgments; Trade; Business and Government Relations; Development Economics; Governance Compliance; Emerging Markets; Economic Growth; Global Strategy; China

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2021
Working Paper

Government Shareholdings in Brokerage Firms and Analyst Research Quality

By: Sheng Cao, Xianjie He, Charles C.Y. Wang and Huifang Yin

During times when the Chinese government wished to prop up the market, sell-side analysts from brokerages with significant government ownership issued relatively less pessimistic (or more optimistic) earnings forecasts, earnings-forecast revisions, and stock... View Details

Keywords: Sell-side Analysts; Forecast Optimism; Forecast Accuracy; Government Incentives; Stocks; Forecasting and Prediction; Business and Government Relations; Emerging Markets

SSRN

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09 Oct 2018
News

The Gift of Global Talent: How Migration Shapes Business, Economy & Society

Web

Risks, Opportunities, And Investments In The Era Of Climate Change (ROICC) - Course Catalog

HBS Course Catalog Risks, Opportunities, And Investments In The Era Of Climate Change (ROICC) Course Number 1324 Professor George Serafeim Spring; Q3Q4; 3.0 credits 27 Sessions Paper Course Description The MBA course on "Risks, Opportunities, and Investments in an Era... View Details

April 2010 (Revised September 2011)
Case

The Dannon Company: Marketing and Corporate Social Responsibility (A)

By: Christopher Marquis, Pooja Mehta Shah, Amanda Elizabeth Tolleson and Bobbi Thomason

At the end of 2009, The Dannon Company was considering pro actively communicating its CSR efforts to consumers. With the strong connection between Dannon's production of health foods and its commitment to health and nutrition-based CSR activities, communicating these... View Details

Keywords: Decision Choices and Conditions; Nutrition; Marketing Communications; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Risk and Uncertainty; Natural Environment; Food and Beverage Industry

May 2007
Case

Westin Hotels and Resorts: Operations of a Lifestyle Experience

By: Frances X. Frei, Chekitan S. Dev and Laure Mougeot Stroock

Westin Hotels and Resorts adopted a new "lifestyle" brand strategy which provided guests with a new service experience. The dilemma Westin faced was how to operationally build a brand that delivered consistent service on intangible values. View Details

Keywords: Customer Relationship Management; Decision Choices and Conditions; Growth Management; Brands and Branding; Service Operations; Value Creation; Tourism Industry

27 Sep 2021
Blog Post

Working to Change the Food System

Jesse Lou (MBA 2022) reflects on his decision to come to HBS, what motivates him to make a difference in the world by using technology to build a more sustainable food system, View Details

17 Dec 2015
News

Addressing Gender Equity In Business And Society

initiative’s faculty chair, who is also the Diane Doerge Wilson Professor of Business Administration and senior associate dean for culture and community. “One of our main goals is to ground discussions about... View Details

26 Jan 2020
News

Clayton M. Christensen, Kim. B. Clark Professor of Business Administration, Acclaimed Author and Teacher, Dies At 67

June 2024
Teaching Note

Beamery: Using Skills and AI to Modernize HR

By: Boris Groysberg, David Lane, Susan Pinckney and Alexis Lefort

Teaching Note for HBS Case No. 424-004. Unicorn human relationships startup Beamery evaluates it growth versus depth strategy as its strategic partners and customers could become future competitors in a quickly changing AI based human resources and talent management... View Details