Interests Of Consumers - Publications - Faculty & Research

01 May 2008
Research & Ideas

The Marketing Challenges of the China Olympics

the Games by any company. Most consumers around the world do not let their political views affect their purchase decisions. However, we are likely to see Web sites promoting boycotts of Chinese brands such... View Details

Keywords: by John Quelch; Sports

01 Jun 2005
News

Profiles from the Class of 2005

leaders who make a difference. “I don’t regard HBS as a business school,” he explains. “I regard it as a leadership training school.” In the short run, Flannery plans to ply his newly acquired skills in the world of private equity. But... View Details

Keywords: Roger Thompson; Julia Hanna; James E. Aisner; Graduate profiles; Government; Transportation Equipment Manufacturing; Manufacturing

2007
Article

Pharmacovigilance and the Missing Denominator: The Changing Context of Pharmaceutical Risk Mitigation

By: Arthur A. Daemmrich

In the wake of Vioxx, Avandia, and other recent prominent cases of drugs found to cause side effects after marketing, the safety of pharmaceuticals has come to the forefront of American public policy. Press attention, congressional investigations, and legislative... View Details

Keywords: Brands and Branding; Policy; Risk Management; Government Legislation; Risk and Uncertainty; Goals and Objectives; Customers; Pharmaceutical Industry; Health Industry; United States

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14 Dec 2018
Blog Post

The ABCs of Recruiting at HBS

group of students specifically interested in your industry/function/location. I – Industry Education. Industry Education presentations are non-recruiting educational events open to both first year and second... View Details

Keywords: All Industries

15 Dec 2020
Research & Ideas

The Unspoken Messages of COVID-19 Restrictions

they are also signaling to people that it might be safer to go out now,” says Michael Luca, the Lee J. Styslinger III Associate Professor of Business Administration at Harvard Business School. Policymakers trying to avoid draconian... View Details

Keywords: by Danielle Kost; Food & Beverage

03 Mar 2003
Research & Ideas

The Ingredients of a Deal Disaster

silently shift in response to actions taken, even though no overt negotiation takes place. Of course, if costly misunderstandings are to be avoided, it's normally in the parties' best interests to make their... View Details

Keywords: by Ron S. Fortgang, David A. Lax & James K. Sebenius

11 Jun 2018
Blog Post

Reimagining Fashion For The Good Of All

Zalando is a fairly unknown brand in the U.S., but the leading online fashion platform in Europe. Growing at a yearly rate of +20%, it was founded 10 years ago and it currently has more than 15,000 employees and is present in 15 different... View Details

Keywords: Consumer Products / Retail

01 Jun 2004
News

Strengthening Ties with Executive Education Graduates

than 65,000 HBS alumni around the world, our goal is to make sure that everyone is part of one big community. The Alumni Board sees itself as an advocate for you and your interests and concerns. I encourage... View Details

Keywords: Ted Fischer; Alumni Association Board of Directors; committee; Colleges, Universities, and Professional Schools; Educational Services

17 Dec 2019
Working Paper Summaries

Does Apple Anchor a Shopping Mall? The Effect of the Technology Stores on the Formation of Market Structure

Keywords: by Doug J. Chung, Kyoungwon Seo, and Reo Song; Retail; Technology

25 Oct 2019
News

Jane Fraser Named President of Citigroup

Jane Fraser (MBA 1994) was named president of Citigroup this week, also taking on the role of CEO of Global Consumer Banking at the bank. The... View Details

December 2007
Book Review

Review of Stig Tenold's Tankers in Trouble

By: Christian H.M. Ketels

In "Tankers in Trouble," Stig Tenold looks at the experience of the Norwegian shipping industry during the 1970s and 1980s, specifically of those companies active in the tanker business. The review discusses some complementary insights that can be gained from applying... View Details

Keywords: Experience and Expertise; Framework; Management Analysis, Tools, and Techniques; Crisis Management; Perspective; Demand and Consumers; Industry Clusters; Shipping Industry; Norway

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28 Jul 2014
Research & Ideas

Eyes Shut: The Consequences of Not Noticing

to get involved in a national consumer awareness campaign aimed at protecting consumers from gas can explosions. Elmburg felt he needed Walmart's cooperation because the gas cans produced by Blitz and sold... View Details

Keywords: by Max H. Bazerman; Retail

16 Jun 2014
Research & Ideas

The Unfulfilled Promise of Educational Technology

scale?" That's the problem he explores in the HBS Teaching Note, Technology Innovations in K-12 Education, cowritten with Roniesha Copeland (HBS MBA '14), and research assistant Christine S. An. The report reviews the burgeoning View Details

Keywords: by Michael Blanding; Education

10 Nov 2008
What Do You Think?

How Much Can You Ask of Your Customers?

need to bring trouble-shooting forums in house, Ruediger Voelske said, "Innovations and strategies can then be developed from forum experience." Others offered examples of interesting applications... View Details

Keywords: by Jim Heskett

15 Jul 2019
Blog Post

Exploring the World of Electric Adventure Vehicles

As a former consultant at EY-Parthenon, part of Chicago native and Northwestern University graduate Tayler Danziger’s (MBA 2020) job included travelling all over the U.S. and Europe, advising clients on growth strategy. Little did she... View Details

Keywords: Consumer Products / Retail; Consumer Products / Retail

2016
Chapter

Unpacking the Dynamics of Successful Change: Ten Insights from the Private Sector

By: Rebecca Henderson

Book Abstract: The aim of this book is to catalyze global interest in the pursuit of transformational changes in natural resource and environmental management. It is shown that transformational policy reforms involve fundamental shifts in strategy with far-reaching... View Details

Keywords: Change Management; Environmental Sustainability; Policy; Transformation; Australia; New Zealand; China; United States; Europe; Southeast Asia

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06 Oct 2003
Research & Ideas

The Growth of the Social Enterprise

organization is in the early stages of growth and is interested in testing and refining its model in new locations, or a nonprofit has less ambitious, less geographically dispersed expansion plans. In fact,... View Details

Keywords: by Carla Tishler

Article

History-informed Strategy Research: The Promise of History and Historical Research Methods in Advancing Strategy Scholarship

By: Nicholas Argyres, Alfredo De Massis, Nicolai J. Foss, Federico Frattini, Geoffrey Jones and Brian Silverman

Recent years have seen an increasing interest in the use of history and historical research methods in strategy research. This article discusses how and why history and historical research methods can enrich theoretical explanations of strategy phenomena. The article... View Details

Keywords: Methodology; Strategy; Business History; Research; History

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September 2014
Module Note

The Development of the Markets for Natural, Organic, and Health Foods in the U.S.

By: Mukti Khaire and Eleanor Kenyon

Discourses on the links between eating, health, and social standing in America have deep roots. As mechanisms of food production, distribution and storage were developed in the nineteenth century, Americans began receiving information about what to and not-to eat, from... View Details

Keywords: Food Marketing; Food; Markets; Food and Beverage Industry; United States

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