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- All HBS Web
(7,010)
- Faculty Publications (1,671)
- March 1997
- Background Note
Note on Customer Behavior
By: Gerald Zaltman
A review of selected key concepts that are useful for understanding customers. The importance of understanding customers is also discussed, along with a short description of new frontiers in the study of customer behavior. View Details
- December 1996
- Background Note
Environmental Behavior And Corporate Reputation
Greyser, Stephen A. "Environmental Behavior And Corporate Reputation." Harvard Business School Background Note 597-014, December 1996.
- November 1996 (Revised December 1996)
- Case
Rogers Communications, Inc.: The Wave
By: John A. Deighton, Karsten Voermann and Reginal Gilyard
Rogers Communications, Inc., Canada's largest cable television provider, is deciding how it should respond to developments that appear to portend the convergence of its industry with the computing and telecommunications industries. In particular, it is investigating... View Details
Keywords: Decisions; Innovation and Invention; Marketing Strategy; Market Entry and Exit; Internet and the Web; Mobile and Wireless Technology; Consumer Behavior; Technology Adoption; Telecommunications Industry; Canada
Deighton, John A., Karsten Voermann, and Reginal Gilyard. "Rogers Communications, Inc.: The Wave." Harvard Business School Case 597-050, November 1996. (Revised December 1996.) (request a courtesy copy.)
- 1996
- Working Paper
How Do Motivation and Task Behaviors Affect Creativity? An Investigation in Three Domains
By: John Ruscio, Dean Whitney and Teresa M. Amabile
- August 1996
- Article
Egocentric Interpretations of Fairness in Asymmetric, Environmental Social Dilemmas: Explaining Harvesting Behavior and the Role of Communication
By: K. A. Wade-Benzoni, A. E. Tenbrunsel and M. H. Bazerman
Wade-Benzoni, K. A., A. E. Tenbrunsel, and M. H. Bazerman. "Egocentric Interpretations of Fairness in Asymmetric, Environmental Social Dilemmas: Explaining Harvesting Behavior and the Role of Communication." Organizational Behavior and Human Decision Processes 67, no. 2 (August 1996): 111–126.
- 1996
- Chapter
Commercial Technology: Imaginative Understanding of User Needs
By: D. A. Leonard and J. Doyle
- 1996
- Chapter
Adaptive Behavior and Strategic Rationality: Evidence from the Laboratory and the Field
By: A. E. Roth
Roth, A. E. "Adaptive Behavior and Strategic Rationality: Evidence from the Laboratory and the Field." In The Rational Foundations of Economic Behavior: Proceedings of the IEA Conference, edited by K. Arrow, E. Colombatto, M. Perlman, and C. Schmidt, 255–273. Macmillan Publishers, 1996.
- February 1996
- Case
Chadwick, Inc.: The Balanced Scorecard (Abridged)
By: Robert S. Kaplan
The pharmaceutical division of a diversified company has been asked to develop a Balanced Scorecard. Research and development projects take about ten years to bring a new product to the marketplace and the division depends on good relations and active feedback from its... View Details
Keywords: Balanced Scorecard; Research and Development; Product Launch; Commercialization; Consumer Behavior; Customer Focus and Relationships; Performance Evaluation; Pharmaceutical Industry
Kaplan, Robert S. "Chadwick, Inc.: The Balanced Scorecard (Abridged)." Harvard Business School Case 196-124, February 1996.
- 1996
- Chapter
Environmental Degradation: Exploring the Rift Between Environmentally Benign Attitudes and Environmentally Destructive Behaviors
By: M. H. Bazerman, K. A. Wade-Benzoni and F. Benzoni
Bazerman, M. H., K. A. Wade-Benzoni, and F. Benzoni. "Environmental Degradation: Exploring the Rift Between Environmentally Benign Attitudes and Environmentally Destructive Behaviors." In Codes of Conduct: Behavioral Research into Business Ethics, edited by D. M. Messick and A. E. Tenbrunsel. New York: Russell Sage Foundation, 1996.
- winter 1996
- Article
Rebuilding Behavioral Context: A Blueprint for Corporate Renewal
By: S. Ghoshal and C. A. Bartlett
Keywords: Behavior
Ghoshal, S., and C. A. Bartlett. "Rebuilding Behavioral Context: A Blueprint for Corporate Renewal." MIT Sloan Management Review 37, no. 2 (winter 1996): 11–23. (Winner of Richard Beckhard Award For the most outstanding MIT Sloan Management Review article on planned change and organizational development.)
- November 1995
- Article
Racing Behavior: Technological Evolution in the High-end Computer Industry
By: T. Khanna
Khanna, T. "Racing Behavior: Technological Evolution in the High-end Computer Industry." Research Policy 24, no. 6 (November 1995).
- October 1995
- Article
New Trading Practices and Short-Run Market Efficiency
By: Kenneth A. Froot and André Perold
Keywords: Institutional Investing; Market Efficiency; Behavioral Finance; Equities; Stock Market; Indexing; Financial Markets; Asset Pricing
Froot, Kenneth A., and André Perold. "New Trading Practices and Short-Run Market Efficiency." Journal of Futures Markets 15, no. 7 (October 1995): 731–766. (Revised from NBER Working Paper No. 3498, October 1990.)
- September 1995 (Revised May 1998)
- Case
RogersCasey Alternative Investments: Innovative Response to the Distribution Challenge
By: Josh Lerner
RogersCasey Alternative Investments faces the challenge of managing distributions of stock by the private equity investors in which their clients have invested. These distributed shares appear to behave in complex ways, apparently at odds with market efficiency. A... View Details
Keywords: Private Equity; Stocks; Financial Strategy; Investment; Innovation Strategy; Management; Distribution; Performance; Behavior
Lerner, Josh. "RogersCasey Alternative Investments: Innovative Response to the Distribution Challenge." Harvard Business School Case 296-024, September 1995. (Revised May 1998.)
- fall 1995
- Article
Rebuilding Behavioral Context: Turn Process Reengineering into People Rejuvenation
By: C. A. Bartlett and S. Ghoshal
Keywords: Behavior
Bartlett, C. A., and S. Ghoshal. "Rebuilding Behavioral Context: Turn Process Reengineering into People Rejuvenation." MIT Sloan Management Review 37, no. 1 (fall 1995): 23–36.
- 1995
- Book
The Global Financial System: A Functional Perspective
By: D. B. Crane, K. A. Froot, Scott P. Mason, André Perold, R. C. Merton, Z. Bodie, E. R. Sirri and P. Tufano
Crane, D. B., K. A. Froot, Scott P. Mason, André Perold, R. C. Merton, Z. Bodie, E. R. Sirri, and P. Tufano. The Global Financial System: A Functional Perspective. Boston: Harvard Business School Press, 1995.
- August 1995 (Revised April 1998)
- Background Note
A Note for Analyzing Work Groups
By: Linda A. Hill
Presents a model for understanding the behavior and evolution of primary, stable work groups over time. The model describes contextual factors, design factors, and emergent culture as determinants of group behavior and performance. Describes emergent behavior, norms,... View Details
Hill, Linda A. "A Note for Analyzing Work Groups." Harvard Business School Background Note 496-026, August 1995. (Revised April 1998.)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (A)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g., stages in the... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (A)." Harvard Business School Exercise 596-039, August 1995. (Revised January 1997.)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (B)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/utilitarian product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (B)." Harvard Business School Exercise 596-040, August 1995. (Revised January 1997.)