Publications
Publications
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- All HBS Web
(117,179)
- Faculty Publications (2,339)
- August 2007 (Revised April 2008)
- Teaching Note
Marketing New York City
By: V. Kasturi Rangan, Anita Elberse and Marie Bell
Keywords: Marketing
- August 2007
- Teaching Note
Academia Barilla (TN)
By: David E. Bell and Mary L. Shelman
Teaching Note to (507-001). View Details
- August 2007
- Case
Manila Water Company
By: V. Kasturi Rangan, David Wheeler and Jane Comeault
In 1997, the Philippines government privatized its water utility in the metropolitan Manila area. The East Zone concession was won by Manila Water Company and the West Zone concession by Maynilad Water Services. Over the next decade, Manila Water turned in an... View Details
- 2007
- Working Paper
A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption
By: Anita Elberse
Because online retailers are often able to provide products in a more cost-efficient manner than bricks-and-mortar stores, online channels are characterized by a vast assortment of products. Proponents of the "long tail" principle recently argued that the demand for... View Details
- August 2007
- Article
The Impact of Prior Decisions on Subsequent Valuations in a Costly Contemplation Model
By: Elie Ofek, Muhamet Yildiz and Ernan Haruvy
- July 2007 (Revised March 2012)
- Teaching Note
Clocky: The Runaway Alarm Clock (TN)
By: Elie Ofek and Jill Avery
- July 2007 (Revised April 2009)
- Teaching Note
Intel 2006: Rising to the Graphics Challenge (TN)
By: Willy C. Shih and Elie Ofek
- June 2007 (Revised February 2008)
- Case
Ericsson: Leading in Times of Change
By: Das Narayandas, Vincent Marie Dessain, Daniela Beyersdorfer and Anders Sjoman
After its dramatic corporate turnaround, the Swedish telecom infrastructure company Ericsson hires a new CEO to bring the former Swedish flagship company back on track. Puts students in the shoes of Carl-Henric Svanberg, an industry outsider and CEO of locks group Assy... View Details
- June 2007 (Revised April 2009)
- Case
Intel 2006: Rising to the Graphics Challenge
By: Willy C. Shih and Elie Ofek
Examines the evolution of the PC hardware industry over the span of two and a half decades. The open architecture design of the IBM Personal Computer followed by the rapid appearance of clones drove a high level of standardization and modularity in the industry, and... View Details
- June 2007 (Revised April 2016)
- Case
Octone Records
By: Anita Elberse and Elie Ofek
In February 2007, Octone Records founders James Diener, Ben Berkman, and David Boxenbaum had been highly successful with the first two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique... View Details
- June 2007 (Revised February 2008)
- Teaching Note
PSI: Social Marketing Clean Water (TN)
By: V. Kasturi Rangan and Marie Bell
Keywords: Social Marketing
- June 2007 (Revised February 2008)
- Case
Reinventing Ericsson
By: Das Narayandas, Vincent Marie Dessain, Daniela Beyersdorfer and Anders Sjoman
Carl-Henric Svanberg, CEO of the Swedish telecom infrastructure company Ericsson, has to reorganize the recovering company in late 2003 after a major industry downturn. He is convinced that only a more market-orientated and customer-focused organization will be able to... View Details
- June 2007 (Revised March 2011)
- Case
The CW: Launching a Television Network
By: Anita Elberse and S. Mark Young
In May 2006, Dawn Ostroff, president of entertainment of the newly formed CW Television Network, was faced with the task of choosing the final set of programs for the 2006 fall schedule, which she would present to advertisers at the annual "upfront" market in New York... View Details
- June 2007
- Teaching Note
Comergent Technologies Inc.: Enterprise E-Commerce (TN)
By: V. Kasturi Rangan and Marie Bell
Keywords: Internet and the Web
- June 2007
- Case
Wal-Mart Mexico: Managing Multiple Formats
By: Rajiv Lal, Mark Rennella and David Lane
"On February 1, 2007, Wal-Mart Mexico (Walmex) CEO Eduardo Solorzano was preparing for a well deserved, two-week vacation on Mexico's Yucatan Peninsula. Things were going well. Wal-Mart Mexico, which consisted principally of six different retail formats, had been... View Details
- June 2007 (Revised April 2010)
- Case
Comcast Corporation
By: Anita Elberse and Jason Schreiber
In October 2006, Comcast executives had entered negotiations with broadcast networks to broaden the selection of free network content distributed via its video-on-demand (VOD) service. The major broadcast networks, however, were unsure of the effect it would have on... View Details