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  • Web

Industrial Life Photograph Collection - Photography Collections - Historical Collections

exteriors and research laboratories, and close-ups of equipment and products. Most photographs were produced originally for publicity purposes, including annual reports, company histories, and advertising materials as well as... View Details

    Peter Vundla

    Keywords: Advertising; Marketing
    • Career Coach

    David Woodman

    David (HBS '92) uses his experience in starting and running media companies to assist students in matching their skills and interests with opportunities in the Media, Sports, and Entertainment sectors.Work Experience: General Manager of AT&T SportsNet Rocky... View Details
    Keywords: Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising
    • 30 Dec 2013
    • HBS Case

    HBS Cases: What Warren Buffett Saw in Newspapers

    advertising revenues over the past decade, as readers turned from print to more immediate sources of news. Coupled with rising printing, paper, and labor costs, the decreasing revenues created falling margins and increased leverage... View Details
    Keywords: by Deborah Blagg; Journalism & News; Publishing
    • 12 Dec 2012
    • Research & Ideas

    Power to the People: The Unexpected Influence of Small Coalitions

    benefits to both members and nonmembers, negotiating advertising and product standards. "French consumer groups cultivated membership not by providing selective benefits, but by emphasizing their public purpose," Trumbull writes. French... View Details
    Keywords: by Kim Girard
    • Web

    Introduction - Photography Collections - Historical Collections

    photography between the World Wars, extensive photographic records of the United Fruit Company in South and Central America, advertising images from automobile manufacturers in the 1930s and 40s, nineteenth-century commercial and city... View Details
    • 18 Apr 2022
    • News

    Home Grown

    cofounded InMobi, a mobile-first advertising platform that achieved unicorn status in 2011—the first consumer technology company fully conceived and executed in India to do so. In this episode of Skydeck, Associate Editor Julia Hanna... View Details
    • June 2020
    • Teaching Note

    Brand Storytelling at Shinola

    By: Jill Avery, Giana M. Eckhardt and Michael Beverland
    Detroit, Michigan, aka “The Motor City,” is known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music. It is... View Details
    Keywords: Brand Storytelling; Brand Management; Brand Management Of Places; Luxury Brand; Marketing; Brands and Branding; Marketing Communications; Advertising; Luxury; Marketing Strategy; Consumer Products Industry; United States
    Related
    • January 2019 (Revised March 2021)
    • Case

    SoundCloud: Subscription Streaming?

    By: Ashish Nanda, Eric Van den Steen, Andy Wu, Jeffrey Boyar and Bonnie Bennett Slater
    Established in 2007, SoundCloud already boasted the second largest number of active music listeners among all streaming services and was recognized as the go-to platform for new artists by early 2014. Yet, its founders were questioning the robustness of the firm’s... View Details
    Keywords: Audio; Recording; Artist; Music; Music Downloads; Streaming; Radio; Subscription; Subscription Model; Mainstream; Growth; Lawsuit; Licensing; Customers; Platform; Pivot; Music Entertainment; Strategy; Leadership; Business Model; Decision Making; Advertising; Digital Platforms; Music Industry; Europe; Germany; Sweden; United States
    Related
    • October 2014
    • Article

    Making Charity Pay

    By: Michael I. Norton and Jill Avery
    Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals, leading many companies to conclude,... View Details
    Keywords: Philanthropy; Charitable Giving; Charity; Philanthropy and Charitable Giving; Advertising; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Products Industry; Food and Beverage Industry; Retail Industry; United States
    Related
    • November 2004 (Revised April 2009)
    • Case

    Launching the New MINI

    By: Douglas B. Holt and John A. Quelch
    Focuses on how strategy is transformed into creative branding materials. Reports on the development of a wide variety of brand communication materials produced to support the MINI launch in the United States. MINI USA executives worked with their ad agency Crispin... View Details
    Keywords: Advertising; Brands and Branding; Marketing Strategy; Product Launch; Creativity; Auto Industry; United States
    Related
    • 10 Nov 2015
    • First Look

    November 10, 2015

    Online Advertising By: Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract—As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to... View Details
    Keywords: Sean Silverthorne
    • July 2002
    • Case

    Introducing ... The XFL!

    By: Susan M. Fournier, Stephen A. Greyser and Seth Schulman
    When the XFL professional football league debuted on February 3, 2001, it generated a Nielsen rating of 10.1, higher than any nationally televised program in a Saturday evening time slot. The next week, ratings plummeted, and by week nine the XFL game earned the title... View Details
    Keywords: Advertising; Forecasting and Prediction; Product Positioning; Consumer Behavior; Product Development; Culture; Commercialization
    Related
    • June 2015
    • Article

    Does Google Leverage Market Power Through Tying and Bundling?

    By: Benjamin Edelman
    I examine Google's pattern and practice of tying to leverage its dominance into new sectors. In particular, I show how Google used these tactics to enter numerous markets, to compel usage of its services, and often to dominate competing offerings. I explore the... View Details
    Keywords: Competition; Antitrust; Google; Tying; Bundling; Competitive Strategy; Search Technology; Law; Advertising Industry; Advertising Industry
    Related
    • 01 Apr 2002
    • News

    Pamela Thomas Graham on September 11

    second office at Manhattan’s 30 Rockefeller Plaza. She’d just finished a breakfast meeting with advertising clients and was preparing to return to CNBC’s Fort Lee, New Jersey, headquarters when the first plane struck the World Trade... View Details
    Keywords: terrorism; leadership; television; news; stock market; decision making; Finance; News, Library, Internet, and Other Services; Information
    • 19 Jul 2019
    • Blog Post

    Meet PRIDE, the student association for LGBTQ+ MBAs at Harvard Business School

    beyond HBS. Contact the Pride Club to: Promote relevant internship or full-time opportunities to Pride members Join our mailing list for updates on cross-school and open access events Support Pride as a sponsor and receive our Resume Book of HBS LGBTQ+ talent plus... View Details
    Keywords: All Industries
    • 01 Feb 1998
    • News

    Touching All the Bases: Stephen A. Greyser

    commentator; a current board member of four marketing-related corporations; formerly an editor and later board chairman of the Harvard Business Review; and former executive director of the Marketing Science Institute. He was elected a fellow of the American Academy of... View Details
    Keywords: Marguerite Rigoglioso
    • 11 Jun 2014
    • Research & Ideas

    In the Future of Sports Investing, Media Is the Best Bet

    investments by sharing in the profits generated by broadcasting rights and advertising revenues. The founders initially placed a $100 million fundraising target on the fund, which will invest in young growth-stage companies. Causeway has... View Details
    Keywords: by Carmen Nobel; Sports; Financial Services
    • 05 Jan 2017
    • Blog Post

    Simple Ways to Take Gender Bias Out of Your Jobs

    says: One, purge the gendered language. Two, limit the number of mandatory qualifications to apply for the job. In What Works, she cites the example of an elementary school advertising for “a committed teacher with exceptional pedagogical... View Details
    Keywords: All Industries
    • Web

    Digital Exhibits | Baker Library

    ports. The Art of American Advertising, 1865-1910 A burgeoning advertising industry in the U.S. reached a national audience through innovative printing technologies and marketing strategies. Through Baker's collections, the role these... View Details