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  • 12 Oct 2011
  • Research & Ideas

Creating Online Ads We Want to Watch

But in the focus groups, viewers did not have the option of skipping the ad the way they do in real life. A surprise at the end of the ad has no effect if the viewer doesn't bother to wait for the end of the ad. Video-ad designers also... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 11 May 2010
  • First Look

First Look: May 11

with his young family. In October 2009, as they prepare for their departure to India, he reflects on how to spend his time there and whether and how to pursue the several business opportunities that have already emerged. The opportunities present different role View Details
Keywords: Martha Lagace
  • 01 Apr 2014
  • First Look

First Look: April 1

914-014 Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (A) In April 2013, Ford Asia Pacific & Africa (FAPA) was examining its options for e-coating service metal parts for the Ford Customer Service... View Details
Keywords: Sean Silverthorne
  • 24 Jul 2019
  • Lessons from the Classroom

Can These Business Students Motivate Londoners to Do the Right Thing?

much. In this interpretation, it shouldn’t really matter whether the default is for employees to be automatically enrolled or not; in both cases, employees would think about their options and make a wise decision. After all, retirement... View Details
Keywords: by Dina Gerdeman
  • 29 Mar 2011
  • First Look

First Look: March 29

4). Further, although givers believe that recipients do not appreciate receiving money as much as receiving a solicited gift, recipients feel the opposite about these two gift options (Study 5). Read the paper:... View Details
Keywords: Sean Silverthorne
  • 06 May 2008
  • First Look

First Look: May 6, 2008

series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the film rental and return patterns of a sample of online DVD rental customers over a period of four... View Details
Keywords: Martha Lagace
  • 22 May 2007
  • First Look

First Look: May 22, 2007

modularity and software evolution, which can be used for description, prediction, and prescription. According to Baldwin and Clark's theory, modular architectures add value to system designs by creating options to improve the system by... View Details
Keywords: Martha Lagace
  • 25 Oct 2011
  • First Look

First Look: October 25

understand the knowledge better. These options present a sourcing paradox: teams cannot reap the advantages of specialized sourcing and the advantages of broad sourcing. They face performance tradeoffs. Further, under some conditions... View Details
Keywords: Sean Silverthorne
  • 13 Sep 2004
  • Research & Ideas

Cash and the Woman-Owned Business

2003.8 These loan programs, readily available credit cards, and equal opportunity lending have improved women's options dramatically over the past thirty years and have brought early-stage financing within closer reach for women... View Details
Keywords: by Candida Brush, Nancy M. Carter, Elizabeth Gatewood, Patricia G. Greene & Myra M. Hart
  • 01 Dec 2015
  • First Look

December 1, 2015

https://www.hbs.edu/faculty/Pages/item.aspx?num=50046 The Probability of Rare Disasters: Estimation and Implications By: Siriwardane, Emil Abstract—I analyze a rare disasters economy that yields a measure of the risk neutral probability of a macroeconomic disaster, p*t.... View Details
Keywords: Sean Silverthorne
  • 31 Jul 2006
  • Research & Ideas

When Not to Trust Your Gut

particular, other people's successes and failures. Obviously, for our most important negotiations, the outsider lens is preferable. Unfortunately, however, the outsider lens is rarely the default option when we are facing major... View Details
Keywords: by Max H. Bazerman & Deepak Malhotra
  • 08 Jan 2008
  • First Look

First Look: January 8, 2008

of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the film rental and return patterns of a sample of online DVD rental customers over a period of four months.... View Details
Keywords: Martha Lagace
  • 04 Sep 2007
  • Research & Ideas

Jumpstarting Innovation: Using Disruption to Your Advantage

also teaches courses on innovation and building new ventures to seasoned executives in the School's Executive Education Program. This excerpt from a recent presentation encourages executives to leverage disruptive change as a platform for innovation. Innovation is not... View Details
Keywords: by Lynda M. Applegate
  • 03 Apr 2019
  • Book

Fintech's Game-Changing Opportunities for Small Business

will dramatically change the options for small businesses.” Her new book, Fintech, Small Business, & the American Dream: How Technology is Transforming Lending and Shaping a New Era of Small Business Opportunity, will be published... View Details
Keywords: by Martha Lagace; Banking; Financial Services
  • 10 Mar 2015
  • First Look

First Look: March 10

focused on the white goods affiliate Arçelik. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/815078-PDF-ENG Harvard Business School Case 815-102 Brentwood Associates: Exiting Zoës Kitchen The case discusses the trade-offs associated with the different... View Details
Keywords: Carmen Nobel
  • 04 Nov 2008
  • First Look

First Look: November 4, 2008

investment in producing video content for the web. The case concludes by presenting various options under consideration by Abrahams-options that dealt both with external challenges (How should he define his brand? Which markets should he... View Details
Keywords: Martha Lagace
  • 28 May 2008
  • First Look

First Look: May 28, 2008

Adelphia the 11th largest bankruptcy case in history, and the third—after WorldCom and Enron—among those triggered by fraud. Set in 2005, when Adelphia is contemplating several options to emerge from bankruptcy, including a $17.6 billion... View Details
Keywords: Martha Lagace
  • 02 Apr 2019
  • First Look

New Research and Ideas, April 2, 2019

case:https://hbsp.harvard.edu/product/819043-PDF-ENG Harvard Business School Case 918-413 Gimlet Media: A Podcasting Startup When digital distribution becomes an option for an analog industry, the effects on incumbents can be devastating.... View Details
Keywords: Dina Gerdeman
  • 08 Aug 2017
  • First Look

First Look at Research and Ideas, August 8, 2017

options in efforts to achieve scale. The movement hoped to reach 50 million patients by 2020. One opportunity was building an OpenNotes app for smartphones, in which patients could access their visit notes on their phones through an app... View Details
Keywords: Sean Silverthorne
  • 26 May 2015
  • First Look

First Look: May 26

"micro-schools." AltSchool is born out of Ventilla's frustration with the education options available for his young daughter. During his search, Ventilla comes to the conclusion that American schools are not adequately preparing... View Details
Keywords: Sean Silverthorne

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