Marketing Plans - Publications - Faculty & Research

20 Apr 2017
Blog Post

Why I Love My Job: Ching Ching Chen On Her Passion For the Music Industry

music, as major players make significant changes to their business model in an effort to adapt to technological changes. We are at a critical inflection point, and the opportunity to shape the direction of the industry inspires me greatly. What are your View Details

Keywords: Entertainment / Media / Sports

03 Mar 2014
Research & Ideas

Facebook’s Future

their children, plan social interactions, be alerted to pertinent products and services, and accelerate the value of a person's connections. Two trends will lead to this outcome. First, people are already sharing private information... View Details

Keywords: by Mikolaj Piskorski

Career Coach

Sarah Bua

Sarah (HBS ’98) is an executive coach and career advisor with 15+ years of experience coaching students, alumni and executives at Harvard Business School. She has a diverse business background, having worked across multiple industries and functions, including middle... View Details

Keywords: Consulting; Entrepreneurship; Investment Banking; Financial Services (All); Investment Management; Financial Services (All); Private Equity; Financial Services (All); Venture Capital; Financial Services (All); Government; Health Care; Clean Technology; Energy

17 Apr 2014
News

York Street Partners, Busbud Take Top Honors in Alumni New Venture Competition

market transformation in Sri Lanka. The YSP leadership team, comprising entirely of US-trained Sri Lankans, is united by a passion to support the country's post-conflict resurgence. While the investment banking View Details

Keywords: New Venture Competition; Securities, Commodities, and Other Financial Investments; Finance; News, Library, Internet, and Other Services; Information

Portrait Project

Kathleen Schlaff

You never ever know what is around the corner. No matter how well planned I thought my life was, it really threw me a few curve balls this year. When my aunt called me last summer to tell me that my father, who I adore, had unexpectedly... View Details

01 Sep 2017
News

In My Humble Opinion: Career Peak

Stroeer left her job as a consultant in 2015 and converted a van to live out of as she ran, climbed, and hiked through the backcountry, she didn’t plan on turning her lifestyle into a one-woman business. But, she says, “I realized very... View Details

Keywords: April White

24 Aug 2016
Research & Ideas

Can Obamacare Be Saved?

On August 15th, Aetna announced that it would reduce by 80 percent its participation in the Obama administration’s public exchanges for health insurance policies in 2017, citing significant financial losses. The move came just a few weeks after the Department of... View Details

Keywords: by John A. Quelch and Emily Boudreau; Insurance; Health

01 Jun 2016
News

Rethinking Housing in the Motor City

single-family houses—the largest strictly single-family housing market in the country,” Rhea explains. Lafayette Park, the Detroit neighborhood where he grew up in the 1970s, is one of the few exceptions. Populated with high rises and... View Details

Keywords: April White

01 Sep 2008
News

The Business Environment in the 21st century

The business leaders surveyed for the colloquium suggested several ways in which business schools generally, and HBS in particular, could play a role. They included research and thought leadership on major challenges to capitalism; scenario View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

Profile

Michelle Giguere

have a chance to "experience consumer marketing from a different angle. My post-graduation plans are still a question mark. I just want to see what happens this summer and next fall and take it from... View Details

28 May 2008
First Look

First Look: May 28, 2008

national office. The national office proposes to play a screening role whereby a national growth committee will "green-light" the plans of local schools to create multi-site regions in selected areas of the United States. The... View Details

Keywords: Martha Lagace

11 Jun 2014
Research & Ideas

In the Future of Sports Investing, Media Is the Best Bet

Internet—their computer or their phone. And for us, it's about figuring out how to market that." Future Plans In terms of future investments, Higgins says the partners are keeping an eye on... View Details

Keywords: by Carmen Nobel; Sports; Financial Services

14 Jul 2020
Blog Post

Creating Inclusive Recruiting Events in a Time of Innovation

event planning and marketing to achieve their recruiting goals and create more diverse, welcoming, and successful organizations. Attract a Diverse Applicant Pool To create a welcoming environment in the... View Details

Keywords: All Industries

September 2010
Case

NetApp

By: Das Narayandas and Elizabeth A. Kind

NetApp had undertaken an award-winning overhaul and upgrading of its channel strategy design that accounted for 46 percent of North America sales in 2006. Nonetheless, NetApp senior management announced they expected to grow revenue another 30% in fiscal 2007 with half... View Details

Keywords: Advertising; Business Model; Design; Revenue; Planning; Problems and Challenges; Sales; Manufacturing Industry; Computer Industry; Information Technology Industry

Citation

Educators

Purchase

13 May 2013
Blog Post

3 Projects, 1 Priceless Picture

the company. The 100,000 Foot View: My first project with the Corporate Strategy & Development group was in support of the annual corporate strategic planning meeting for Nike’s CEO and executive team. To help underscore the... View Details

Keywords: Consumer Products / Retail

25 Jun 2018
Blog Post

The Internship Search: “Is this just a personal interest, or is there a real professional opportunity here?”

pursuing any interesting marketing or strategy-related projects, and if they were looking for an MBA intern for the summer. “I wasn’t really expecting anything,” Aaron says, “but I found that they were mulling over the idea of hiring an... View Details

Keywords: Consumer Products / Retail

01 Dec 2008
News

Alumni Books

Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth by Tim Calkins (MBA ’91) (Palgrave Macmillan) Most marketing plans are a waste of time — too... View Details

Keywords: Securities, Commodities, and Other Financial Investments; Finance; Food Services and Drinking Places; Hospitality; Transportation Equipment Manufacturing; Manufacturing

01 Apr 2002
News

HBS Press Books in Brief

Featuring all-star names in marketing such as Don Peppers, Martha Rogers, David Aaker, and Kevin Keller, this dynamic collection provides a diverse look at the field of marketing. From global branding to one-to-one View Details