Marketing Culture - Publications - Faculty & Research

20 Aug 2015
Blog Post

AVICII: REFLECTIONS ON MANAGING THE BRAND OF A GLOBAL SUPERSTAR

and foremost, the entire company is structured around the idea of creation and creativity. While technology runs platform companies like Spotify and Apple, and marketing runs record labels like Capitol and Sony, creativity and creative... View Details

Keywords: Entertainment / Media / Sports

Web

An Emerging Entrepreneur | Social Enterprise | Harvard Business School

simulations will guide students to an understanding of the material’s practical applications. Limiting investment in traditional campus infrastructure will make it possible to charge students a competitive tuition fee and still pay faculty above View Details

01 Sep 2015
News

Faculty Q&A: The Working World

patents. If you look at the PhD workforce for science and engineering, the immigrant share is even higher at roughly 50 percent. The math and science skills behind many of these innovations are relatively easy to port across locations—they aren’t as reliant on having... View Details

Keywords: Julia Hanna

01 Oct 2001
What Do You Think?

Will Information Technology Really Turn Organizations Upside Down This Time?

the culture of the organization." Waldrup puts it more strongly: "Providing more information without creating an atmosphere that allows people to use their judgement will only cause failure." Still others pointed out that... View Details

Keywords: by James Heskett

Web

Souvenirs & Novelties - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Souvenirs & Novelties National Markets Advertising Products Trade... View Details

12 Mar 2014
Research & Ideas

Entrepreneurship and Multinationals Drive Globalization

closed down flows of trade and capital across borders. Yet firms were rarely able to wholly dictate events. Their ability to transfer technology was constrained by the institutional, educational, and cultural conditions of host economies.... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics; Manufacturing; Consumer Products; Pharmaceutical

07 Oct 2011
Research & Ideas

The Steve Jobs Legacy

gave their views on a legendary life and career. Bharat Anand (Strategy) It is hard to imagine anyone who had a bigger impact on technology, media, and culture than Steve Jobs. In doing so, he transcended business to become a public... View Details

Keywords: Re: Multiple Faculty; Computer; Technology

24 Apr 2020
Op-Ed

Lessons from the NFL: Virtual Hiring, Leadership, Building Teams and COVID-19

market but at a position that is the most critical leadership position for an NFL team. Tom Brady, the six-time super bowl champion widely considered the NFL’s Greatest of All Time (GOAT), signed with the Tampa Bay Buccaneers, after the... View Details

Keywords: by Sarah Abbott , Boris Groysberg, Tali Groysberg, and Abhijit Naik; Sports

16 Dec 2014
First Look

First Look: December 16

IEEE Security & Privacy Accountable? The Problems and Solutions of Online Ad Optimization By: Edelman, Benjamin G. Abstract—Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records... View Details

Keywords: Sean Silverthorne

29 Jun 2009
Sharpening Your Skills

Sharpening Your Skills: Leading Change

markets, business processes, and organizational structure—and to improve them to achieve growth. Success will depend on leaders who are able to stabilize the company as they identify and exploit opportunities, find new market niches,... View Details

Keywords: by Staff

October 1993 (Revised September 1996)
Case

BANC ONE - 1993

By: Hugo Uyterhoeven and Myra M. Hart

From a small local bank, Banc One has grown to one of the largest and most profitable banks in the United States under the leadership of its CEO, John B. McCoy. It has an impressive track record of improving the performance of its acquisitions while retaining the... View Details

Keywords: Leadership; Acquisition; Organizational Culture; Policy; Adaptation; Business Growth and Maturation; Strategy; Performance Improvement; Industry Structures; Banking Industry; United States

Citation

Educators

Purchase

01 Mar 2006
News

Drive-In Nation

For decades, the U.S. auto industry ruled America’s economy, shaped the country’s development, and influenced American culture and social mores. Now, buffeted by globalization and other powerful forces, it faces a moment of truth. The... View Details

Keywords: Garry Emmons; Motor Vehicle and Parts Dealers; Retail Trade

01 Sep 2009
News

Over the Top

the people below you were paid. One consequence of the trend in going outside the company to hire a new CEO was that pay became set across a horizontal spectrum, decoupling it from the internal labor market as well as the specific View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Finance; Government

12 Oct 2016
Research & Ideas

Break the Rules of How Business is Done

Five Ways to Make Your Company More Innovative Becoming a Cognitive Referent: Market Creation and Cultural Strategy How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers View Details

Keywords: by Julia B. Austin

10 Sep 2015
Blog Post

Why We Recruit: EF Education First

opened in the 1980s. In 2009, we launched a formal recruitment program at HBS. We typically hire for senior roles that present opportunities for candidates to make an immediate impact and manage staff across a variety of functions (from operations to sales, integrated... View Details

01 Dec 2002
News

GE's Jeff Immelt

violations. “Are we better off having China be part of the world or isolating them?” Immelt responded. “In order to drive change, you have to be inside, not outside, the house. You have to become part of the culture and demonstrate... View Details

30 Jul 2024
News

Reddit’s Rise

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. When Jen Wong (MBA 2004) joined Reddit as COO in 2018, the user-generated content site wasn’t exactly a burning building...but it might have been... View Details

17 Jul 2012
First Look

First Look: July 17

Taiwanese to a global firm, developing and maintaining a functioning global structure, building a sales and marketing force, and finding the right cultural balance between eastern and western capabilities.... View Details