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  • 2020
  • Working Paper

Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?

By: Alvin J. Silk and Ernst R. Berndt
The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications... View Details
Keywords: Economy; Advertising; Spending; Media
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  • May 2012
  • Article

To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance

By: Thales S. Teixeira, Michel Wedel and Rik Pieters
Huge amounts of money are spent on TV advertising. In an environment of rising per-viewer rates for advertisers and increased skipping past ads by consumers, it is necessary for advertising managers to understand the determinants of commercial avoidance. In order to... View Details
Keywords: Brands and Branding; Television Entertainment; Advertising; Decisions
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  • January 2014
  • Supplement

J.C. Penney's 'Fair and Square' Strategy (C): Back to the Future

By: Elie Ofek, Jill Avery and Jose B. Alvarez
Rehired in April 2013, Myron E. "Mike" Ullman III was brought back to stabilize the retailer's business. Under Ron Johnson's "Fair and Square" program, sales had declined rapidly and quarterly losses and expensive capital investments had put severe pressure on cash... View Details
Keywords: Decisions; Marketing Strategy; Retail Industry
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  • 21 Feb 2018
  • Research & Ideas

When a Competitor Abandons the Market, Should You Advance or Retreat?

opportunity to redouble their efforts and grab more market share, or take it as a warning that it might be time to get out while the getting was good? A new research study suggests that more companies than... View Details
Keywords: by Rachel Layne; Pharmaceutical; Health
  • March 2010
  • Article

Information Content of Insider Trades before and after the Sarbanes-Oxley Act

By: Francois Brochet
This paper examines the information content of Form 4 filings under the more timely disclosure regime introduced by Section 403 of the Sarbanes-Oxley Act of 2002 (SOX). Abnormal returns and trading volumes around filings of insider stock purchases are significantly... View Details
Keywords: Stocks; Corporate Disclosure; Governing Rules, Regulations, and Reforms; Government Legislation; Lawsuits and Litigation; Market Transactions; Volume; Sales
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  • 24 Apr 2017
  • Op-Ed

Op-Ed: Courage: The Defining Characteristic of Great Leaders

automate its factories, Mulally borrowed $23.5 billion, convincing the Ford family to pledge its stock and the famous Ford Blue Oval as collateral. His bold move paid off. Unlike its Detroit competitors, Ford avoided bankruptcy, regained View Details
Keywords: by Bill George; Auto; Food & Beverage
  • 16 Apr 2001
  • Research & Ideas

Breaking the Code of Change

cases. Scott Paper under Dunlap delivered dramatic increases in shareholder value. The firm's market capitalization at the time of sale was three times what it was at the View Details
Keywords: by Michael Beer & Nitin Nohria
  • 22 Aug 2006
  • First Look

First Look: August 22, 2006

  Working PapersCartels and Competition: Neither Markets nor Hierarchies Author:Jeffrey Fear Abstract This article provides an overview on the rise and fall of cartels since the late 19th century when the modern cartel movement properly... View Details
Keywords: Martha Lagace
  • 04 May 2021
  • Book

Best Buy: How Human Connection Saved a Failing Retailer

managers to kick off the holiday shopping season. I always find the simplicity and humanity of the answers striking. Often, managers talk about friends, family, and colleagues. For a market retail field trainer, it is “being able to see... View Details
Keywords: by Michael Blanding; Retail
  • 07 Mar 2023
  • HBS Case

ChatGPT: Did Big Tech Set Up the World for an AI Bias Disaster?

Her Gender Shades project with Joy Buolamwini found that facial recognition services offered by IBM, Microsoft, and other companies misidentified Black women as much as 35 percent of the time while performing nearly perfectly with white... View Details
Keywords: by Scott Van Voorhis; Technology
  • March 2022
  • Supplement

GrowSari (B)

By: Brian Trelstad, Cam Carag and Michi Ferreol
Case supplement for HBS Case No. 322-036. Reymund (ER) Rollan and Shivapratim (Shiv) Choudhury, founders of the digital technology platform GrowSari, were at a crossroads. The feedback from their initial product roll-out were not what they had expected, and they needed... View Details
Keywords: Fast Moving Consumer Goods; Product Launch; Information Technology; Analytics and Data Science; Digital Platforms; Retail Industry; Consumer Products Industry; Technology Industry; Philippines
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  • 15 Apr 2008
  • First Look

First Look: April 15, 2008

  Working PapersOrganizational Design and Control across Multiple Markets: The Case of Franchising in the Convenience Store Industry Authors:Dennis Campbell, Srikant M. Datar, and Tatiana Sandino Abstract Many companies operate units which are dispersed across... View Details
Keywords: Martha Lagace
  • February 2024
  • Article

An Economic Framework for Vaccine Prioritization

By: Mohammad Akbarpour, Eric Budish, Piotr Dworczak and Scott Duke Kominers
We propose an economic framework for determining the optimal allocation of a scarce supply of vaccines that become gradually available during a public health crisis, such as the Covid-19 pandemic. Agents differ in observable and unobservable characteristics, and the... View Details
Keywords: Vaccine; Fairness; Public Finance; Public Goods; Allocation Problems; Allocative Efficiency; Allocation Rules; Social Welfare; Pandemics; Inequality; COVID-19; COVID-19 Pandemic; Public Sector; Resource Allocation; Market Design; Marketplace Matching; Public Administration Industry
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  • Web

Loan Reduction - Entrepreneurship

development. The Team: Information on founding team and any other key team members or advisors, including HBS affiliation, relevant skills and experiences. The Market/Context: Market need, size of opportunity, customer personas and... View Details
  • January 2005 (Revised November 2005)
  • Case

Gobi Partners: October 2004

By: G. Felda Hardymon and Ann Leamon
The general partners of Gobi Partners, a venture fund located in Shanghai, are trying to decide the best way to raise money for their first fund. Their strategy of investing in early-stage digital media companies in China was well-received by strategic investors--IBM... View Details
Keywords: Decision Choices and Conditions; Venture Capital; Private Equity; Investment; Goals and Objectives; Emerging Markets; Problems and Challenges; Conflict Management; Shanghai
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  • August 2023
  • Article

The 5G Spectrum Auction in Chile

By: Juan Escobar, Rafael Epstein, Jose Correa, Pamela Gidi, Jozsef Markovits, Natalie Epstein, Yerko Montenegro and Abner Turkieltaub
In 2021, the Chilean government implemented a first-price package auction to allocate electromagnetic spectrum for 5G mobile services. The auction was run sequentially for different spectrum bands, allowing firms to exploit band complementarities. It was a... View Details
Keywords: Bids and Bidding; Competition; Revenue; Telecommunications Industry; Chile
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  • 28 Feb 2013
  • Working Paper Summaries

Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising

Keywords: by Pavel Kireyev, Koen Pauwels & Sunil Gupta; Advertising
  • 04 May 2009
  • Research & Ideas

What’s Next for the Big Financial Brands

(Editor's note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business. It is reprinted on HBS Working Knowledge.) Recent news... View Details
Keywords: by John Quelch; Banking; Financial Services
  • 12 Apr 2022
  • Research & Ideas

Swiping Right: How Data Helped This Online Dating Site Make More Matches

the number of unique messages a user received during the beginning of the experiment, and divided the group into thirds. Physical attributes didn’t come into play, though there could be overlap between the number of messages and attractiveness. “We basically let the... View Details
Keywords: by Kara Baskin
  • 28 Apr 2009
  • First Look

First Look: April 28, 2009

against large upfront investment, uncertain market demand, and the complication that the product might face legal challenges. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208072 Gucci Group in 2009... View Details
Keywords: Martha Lagace