Behavior And Behavioral Decision Making - Publications - Faculty & Research

August 2022
Article

The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices

By: Aaron R. Brough, David A. Norton, Shannon L. Sciarappa and Leslie K. John

Drawing from a content analysis of publicly traded companies’ privacy notices, a survey of managers, a field study, and five online experiments, this research investigates how consumers respond to privacy notices. A privacy notice, by placing legally enforceable limits... View Details

Keywords: Choice; Purchase Intent; Privacy; Privacy Notices; Warnings; Assurances; Information Disclosure; Trust; Consumer Behavior; Spending; Decisions; Information; Communication

13 May 2008
First Look

First Look: May 13, 2008

themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the... View Details

Keywords: Martha Lagace

16 Feb 2010
Research & Ideas

The Outside-In Approach to Customer Service

units within an organization Cooperation—Alignment of goals, attitudes, and behaviors across units within an organization Clout—Assignment of power and View Details

Keywords: by Sarah Jane Gilbert; Consumer Products

06 Dec 2022
Research & Ideas

Latest Isn’t Always Greatest: Why Product Updates Capture Consumers

labeled as “version 2.” “Once something says ‘revised’ on it, it makes you suspend critical judgment,” says John. “It’s like you put on a veil or a blindfold, and then just subsequently don’t scrutinize at... View Details

Keywords: by Michael Blanding; Consumer Products; Retail

01 Dec 2023
News

Wide Horizon

told, was a therapy called applied behavior analysis. “Then they handed us a list of ABA providers and said, ‘good luck.’ And that was all the medical system had for us.” At... View Details

Keywords: Dan Morrell; Photos by Sarah Wilson

22 Dec 2008
Research & Ideas

10 Reasons to Design a Better Corporate Culture

behaviors that other employees embrace. Others accomplish the same objective more positively. At Baptist Health Care, for example, managers constantly reinforce the culture by recognizing those whose actions exemplify its values, its... View Details

Keywords: by James L. Heskett, W. Earl Sasser & Joe Wheeler

05 May 2022
Research & Ideas

Why Companies Raise Their Prices: Because They Can

much as they did." Instead, markups—the difference between prices charged at checkout and the marginal costs incurred by a company in order to make a product—climbed about 25 percent between 2006 View Details

Keywords: by Rachel Layne

17 Jul 2023
Blog Post

Sustainability Career Advice from the Career & Professional Development Office

about, whether it’s by eating a primarily plant-based diet or using clean products in my home. I am interested in the psychology of what will drive consumer decisions to make thoughtful choices so that we... View Details

23 Sep 2015
Research & Ideas

Men Want Powerful Jobs More Than Women Do

tenured professor in the Negotiations, Organizations & Markets (NOM) unit at HBS; Caroline Wilmuth, who is pursuing a doctorate in organizational behavior at Harvard, and Alison Wood Brooks, an assistant... View Details

Keywords: by Carmen Nobel

Web

Podcast - Business & Environment

also offers valuable advice for those who are looking to make impact in climate. Sam Read, Sustainable Entertainment Alliance 25 SEP 2024 | Climate Rising This episode is the third in our series on how the media View Details

02 Jul 2013
First Look

First Look: July 2

After being awarded the CCI, Chan must make some tough decisions about how to carry out the CCI. Despite Far East Hospitality's leading market share in mid-tier hotels and... View Details

Keywords: Anna Secino

07 Jun 2011
First Look

First Look: June 7

and debunk the myth that behavioral and neoclassical economic perspectives need be in conflict. Cognitive, Affective, and Special-interest... View Details

Keywords: Sean Silverthorne

04 Jun 2020
Book

It’s Not About You: Why Leaders Need to Look Outward

missing link. Senz: How do these efforts intersect with corporate strategy and culture? Frei: When companies get bigger, leaders don't get to micromanage. Employees are making View Details

Keywords: by Kristen Senz

Web

Help - Alumni

Program with Harvard Medical School /Master in Business Administration (MD/MBA) Master in Business Administration (MBA) Owner/President Management Program (OPM) PhD in Business Economics (PhDBE or PhDBusEc) PhD in Information, Technology, View Details

Web

Business History - Faculty & Research

simplistic assumptions about business behavior also enabled business history to be highly creative and, at times, to exercise a huge impact on management studies more generally, especially strategy and the... View Details

14 Jul 2014
Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

typical consumers think. That's fine if you only want to keep making incremental improvements to your products, says Jill Avery, senior lecturer at Harvard Business School and a former brand manager at... View Details

Keywords: by Michael Blanding

14 Jul 2015
First Look

First Look: July 14, 2015

biological antecedents and consequences of unethical conduct-using salivary collection of hormones (testosterone and cortisol). We hypothesized that pre-performance cortisol would interact with... View Details

Keywords: Sean Silverthorne

24 Oct 2023
Research & Ideas

When Tech Platforms Identify Black-Owned Businesses, White Customers Buy

Luca, Abhay Aneja at the University of California-Berkeley, and Oren Reshef of Washington University in St. Louis, shows that making it easier to search for Black restaurant owners on Yelp substantially... View Details

Keywords: by Jay Fitzgerald; Food & Beverage

2023
Working Paper

No Mask, No Service: Customer Reaction to Walmart’s 2020 National Mask Mandate

By: Innessa Colaiacovo

Multi-location firms face a complex series of economic tradeoffs when deciding whether to implement standard processes or allow processes to vary across establishments. One element of this tradeoff is customer response. This paper explores customer reaction to a... View Details

Keywords: Consumer Behavior; Geographic Location; Policy; Health Pandemics; Retail Industry; United States