Publications

November 2004 (Revised May 2005)
Case

Marvel Enterprises, Inc.

By: Anita Elberse

The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details

Keywords: Intellectual Property; Business Model; Brands and Branding; Marketing Strategy; Opportunities; Growth and Development Strategy; Rights; Entertainment and Recreation Industry

November 2004 (Revised January 2006)
Case

Martha Stewart (A)

By: Lynn S. Paine and Christopher Bruner

Explores Martha Stewart's December 2001 sale of ImClone Systems common stock, the ensuing federal investigations into possible insider trading, and Stewart's criminal prosecution and sentencing. Discusses the impact of publicity on Stewart's company, Martha Stewart... View Details

Keywords: Capital Markets; Corporate Governance; Financial Markets; Management Teams; Law; Government and Politics

November 2004
Case

Barry Diller and IAC/InterActiveCorp

By: William A. Sahlman and Ryland Matthew Willis

Describes a discussion involving Barry Diller and the top management team at IAC/InteractiveCorp. about whether to buy LendingTree.com. If so, at what price and on what terms? View Details

Keywords: Mergers and Acquisitions; Business Growth and Maturation; Business Strategy; Management Teams; Business or Company Management

November 2004 (Revised March 2007)
Case

10 Uncommon Values®: Optimizing the Stock-Selection Process

By: Paul M. Healy and Boris Groysberg

In 2003, Steve Hash, research director at Lehman Brothers, prepared to initiate the firm's "Ten Uncommon Values" stock-picking process for the year. An investment committee had to pick the 10 best stocks from about 100 stock ideas presented by the firm's analysts. The... View Details

Keywords: Stocks; Investment; Financial Strategy; Decision Making; Groups and Teams; Financial Services Industry; United States

October 2004 (Revised July 2010)
Case

Product Team Cialis: Getting Ready to Market

By: Elie Ofek

Lilly and ICOS are preparing for the launch of a new drug, Cialis, to compete against Viagra. To position against the incumbent firm Pfizer, which developed and markets Viagra, and other newcomers into the erectile dysfunction market, they must determine how best to... View Details

Keywords: Communication Strategy; Marketing Strategy; Product Launch; Product Positioning; Competition; Competitive Advantage; Segmentation; Pharmaceutical Industry

2004
Working Paper

Team Learning and the Radical Diversity-Performance Link

By: Robin J. Ely and David A. Thomas

September 2004 (Revised November 2004)
Case

Sanford C. Bernstein: Growing Pains

By: Boris Groysberg and Anahita Hashemi

To remain competitive, Sallie Krawcheck and Lisa Shalett, Sanford C. Bernstein's director of research and associate director of research, respectively, were examining the need to expand the research department's size, not only domestically but also internationally.... View Details

Keywords: Global Strategy; Selection and Staffing; Management Teams; Organizational Culture; Competitive Strategy; Competitive Advantage; Expansion

September 2004 (Revised December 2004)
Case

Metso Paper: Globalization of Finnish Metal Workshops

By: Lynda M. Applegate, Marikka Heikkila and Kalle Lyytinen

Metso Paper, the world's largest producer of paper machines, aims to transform itself into a knowledge- and information-based service and solution provider for the paper industry by aggressively exploiting information technologies. In the fall of 2002, Jorma Hujala, a... View Details

Keywords: Production; Customer Value and Value Chain; Information Technology; Corporate Strategy; Knowledge Management; Machinery and Machining; Expansion; Service Delivery; Manufacturing Industry; Pulp and Paper Industry; Finland

September 2004
Article

A Field Study of Group Diversity, Participation in Diversity Education Programs and Performance

By: R. Ely

Keywords: Programs; Groups and Teams; Education; Performance; Diversity

Article

Contextualizing Patterns of Work Group Interaction: Toward a Nested Theory of Structuration.

By: Leslie Perlow, Jody Hoffer Gittell and Nancy R. Katz

Keywords: Groups and Teams; Relationships; Theory

8 Aug 2004
Conference Presentation

Team Learning and the Racial Diversity-Performance Link

By: R. Ely and David A. Thomas

Keywords: Learning; Groups and Teams; Ethnicity; Performance

July 2004 (Revised March 2007)
Case

Sony EyeToy

By: Anita Elberse and Youngme E. Moon

In early 2004, less than a year after its launch, Sony's EyeToy, a unique video gaming concept, had become a tremendous success across Europe. Developed for use with Sony's PlayStation 2 console, the revolutionary technology allowed users standing in front of a small... View Details

Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Launch; Product Development; Performance Improvement; Software; Entertainment and Recreation Industry; Europe